How can International Trading Companies, Agents, Distributors, Export Services Help Your Trade?
Working with local sales intermediaries and export service providers based in local foreign markets is often critical to the success of an export business development strategy. Alternatively, relying solely on internal resources often results in being too risky.International Trading Companies and Sales Intermediaries
International Trading companies, local importers, distributors and agents provide vital assistance to foreign companies, bringing local market knowledge and local networks of business contacts to develop sales.What services do they offer?
These key service providers can provide export services, buy, represent your products, warehouse them, resell them with a margin or obtain a commission on sales, and transport them to retailers or end users/customers.How do they operate?
Most International Trading companies, agents and distributors are specialized in sectors of activity and provide a dedicated sales force/product managers for business development. They usually already sell a range of products or services, and wish to complement it with a new exporter’s product(s) or services.What are the benefits/risks?
The incoming exporter partially shares the sales expenses with others via the sales intermediary, making access to foreign market more affordable. However, the business relationship (and the contract signed) with the sales intermediary becomes a key factor in the chances to succeed/fail in the target country.Market Entry Services
Market Entry specialists assist companies in opening new overseas markets, sourcing and selecting local partners.What do they offer?
In our Directory you will find a variety of Export Service professionals: marketing consultants, market research firms, advertising agencies, packaging companies, etc. They can assist you throughout the steps of marketing your products or services into a foreign market.How do they contract?
They are usually fee based services, which can include a success fee.
Sales Agents in Germany
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- Machinery Sales and Distribution (2)
- Medical Products Sales and Distribution (4)
- Metal Sales and Distribution (2)
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- Textiles/Apparel Sales and Distribution (8)
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Agents and Sales Representatives in Germany
Germany has a well-developed consumer market. It is not too difficult for a foreign company to find agents and sales representatives in Germany in order to sell and distribute its products or services. However, the parent company should ensure that agreements signed with local representatives comply with the laws of the Eu... Read more
Agents and Sales Representatives in Germany
Germany has a well-developed consumer market. It is not too difficult for a foreign company to find agents and sales representatives in Germany in order to sell and distribute its products or services. However, the parent company should ensure that agreements signed with local representatives comply with the laws of the European Union in addition to German laws. According to EEC (European Economic Council) directives, the agreements signed with agents and sales representatives in Germany should clarify: the rights and obligations of both the parent company and its agent(s), the remuneration to be paid to the agent, the terms of a termination of agreement between the two parties, which must include a notice period and list the compensation to be paid in case any party breaks the contract terms, as well as any compensation in case of payment delays.
Franchising is another proven method of appointing agents and sales representatives in Germany. The services sector has the largest number of franchises, followed by trade, building and construction, arts and handicrafts, and gastronomy. Any foreign franchisor must be ready to adapt to local regulations and standards while also meeting the demands and preferences of German consumers. Market research and test marketing through pilot projects may be required to properly understand the German market.
Foreign companies doing business through agents and sales representatives in Germany must also respect EU rules regarding data privacy. Customers should be informed as to how their personal data will be used. The transfer of personal data out of the EU is also allowed only if sufficient protection measures are in force in the destination country.
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