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Overview of Ideria Insights
IDERIA INSIGHTS is an independent full service agency, with a special focus on Prospective Qualitative Research.
We feel passionate for understanding the consumer and turning good insights into opportunities for our clients.
Our PHILOSOPHY: Innovation, Involvement, Intuition, Inspiration, Interpretation.
The TEAM at IDERIA INSIGHTS is enthusiastic and resolute; flexible and efficient; pro-active and rigorous. We love what we do; this is our secret for a high quality work and a strong client satisfaction.
We offer a broad range of METHODOLOGIES and TECHNIQUES:
- Face to face qualitative tools (FG, IDIs, triads and duos, creative workshops)
- Ethnography (in home, accompanied shopping, 'a day in the life' observations)
- On-line qualitative tools (FG, Bulletin Boards, personal diaries)
- On-line quantitative research
- Strategic workshops together with client's team
IDERIA INSIGHTS stands out for its INTERNATIONAL FOCUS. Based in Barcelona, we can cover all Spain and we have built a well-established network of international partners in Europe, US and Latin-America.
Some of our areas of expertise are BRAND & COMMUNICATION (360? diagnostic, Brand Equity, Brand Building, Comms Audit...) , PRODUCT INNOVATION & MARKETING MIX (Insight & Opportunity search, Marketing Mix Optimization, Training Workshops in Creativity & Innovation), SOCIAL RESEARCH (Social trends & values, Image of politicians, Citizen engagement...).
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