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Overview of Marketway Ltd.
Marketway was established at the end of 1991 and commenced full operations during 1992. Its scope was to provide a full range of Marketing services, including Strategic Business Planning, Market Planning and Consultancy; Strategy Formulation; Business Support Services; and the implementation of Marketing plans through the development and execution of Advertising campaigns (Communication Strategies, Creative Development for Printed Press Adverts, Electronic Media Commercials â€“ TV, Radio, Internet, Interactive â€“, Outdoors, etc); the Media Planning, Buying and Performance Evaluation; and of Public Relations/Public Affairs campaigns, their evaluation and follow up. Marketway consists of five divisions: Strategic Planning Division, Creative Division, Public Relations/Public Affairs Division, Media Buying and Planning, Business Support Services
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|Primary location:||Nicosia, Cyprus|
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