U.S.-China Business Strategist in United States

Royal Roots Global Inc.

U.S.-China Business Strategist, United States

Main Area of Expertise: Market Entry in China

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Overview of Royal Roots Global Inc.


Royal Roots Global Inc. is a U.S.-China Business Strategy Advisor. We specialize in formulating and implementing strategies, building and managing networks of contacts, and conducting business negotiations.

Established in 1994, Royal Roots is headquartered in Chicago with a liaison office in Washington, D.C. and associates in Beijing, Shanghai, Guangzhou and Hong Kong.

Royal Roots’ cross-cultural, multi-lingual, and multi-national team of consultants is active in both the U.S. and China business arenas. Our services optimize the advantages of the cultural differences and opportunities of two great entrepreneurial nations. Our projects extend to China, the United States, the United Kingdom, Hong Kong, Singapore and Malaysia.


Category of expertise: China: Market Entry 
United States: Market Entry
Primary location: Chicago, United States
Other Locations China,  Hong Kong SAR
Languages spoken: Chinese, English
Date of creation: 1999


Recommendations posted on GlobalTrade.net

  • Daryl Chow wrote on 04-01-2013

    Aceglobal Group has been working with the U.S. Dept of States, Singapore, Malaysia, and Chinese government bodies since 1997. We have been providing strategic planning and advice to Fortune 500 companies and have a strong hold in the area of talent development. We have been working with Royal Roots in quite a number of successful pan-China projects and we would like to show our deep appreciation to the team of RR for their dedication and professionalism. From root causes analysis, control planning, implementation, and action monitoring to post project review, RR has shown its expertise for the complete end to end process. A special Thanks to Ms Anita Tang for her kind advice and forever friendly smile.

  • Leo Chan wrote on 02-25-2013

    Royal Roots Global Inc has been an important strategic partner of the Sino-Bridge China Consulting Group for the past decade or so from the marketing perspectives. Sino-Bridge focuses on support to our clients in all financial respects and Royal Roots complements us with their expertise in business development in both China and the US which precedes the needs of most of our clients for our services. Without Royal Roots we may not have even been able to start the long term relation we have secured with some of our current clients. And our ongoing relationship with many clients could not have been so constructive without Royal Roots being an integral part of us.

  • Bob Billow wrote on 02-24-2013

    As an M&A lawyer and founder of an investment banking firm focused on M&A and corporate finance deals, I have worked with many professionals during my nearly 40 year career. Anita Tang and her Royal Roots organization have been among the most highly reputable and prominent professionals with whom I have been privileged to collaborate given their extraordinary professionalism, unparalleled integrity, strong intellect and wit, and abundant energy and passion to succeed on behalf of the client. Whenever we conduct transactions, particularly involving China, I always strive to work with Anita Tang and her Royal Roots colleagues because I am confident that they represent the "A" Team. Our firm has collaborated with Royal Roots on inbound and outbound Chinese M&A efforts and seminars in the PRC and we have always been immensely impressed by RR. Importantly, their knowledge of the local customs, businesses and people and their well developed relationships could make the key difference.

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References and clients: 2013: Royal Roots’ Anita Tang became a member of the First Expert Committee of the Chinese Business Productivity Research Center in Beijing. 2011: The “China (Hainan) Tourist Industry Equity Exchange Center” was honored at the 7th Advanced Productivity Theory and Practice Achievement Award Ceremony with an a Grand Prize. 2010: Anita Tang was inducted to the World Academy of Productivity Science. 2008: Anita Tang was featured on the front cover and referred to as Female Strategist in the Business Kingdom by Chinese and Foreign Entrepreneurs. 2006: "Perception and Reality: China and Global Integration" was presented at the 14th World Productivity Congress and included in its Thesis Collection. 2006: Interviewed by WTTW's Chicago Tonight on Building the Chicago Brand in China. 2006: Royal Roots was listed in Crain's Business Chicago as a "China Hands" resource. 2006: Royal Roots associates wrote a 10-article series, "Doing Business in the U.S.", for China's World News Journal.

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