International Marketing in United States

California State University, Chico

International Marketing, United States

Main Area of Expertise: Business Development in India

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Overview of Shekhar Misra


Dr. Misra joined the Chico State faculty in 1985. He has taught international marketing, marketing strategy, and consumer behavior courses and has served as chair of the Department of Finance and Marketing, 2002-2009 and also served as expert witness in court cases. His research interests are primarily in the area of international marketing, consumer behavior, and human decision making. Dr. Misra has published dozens of articles, including articles in leading journal such as The Journal of Advertising, Journal of Marketing Education, and The Journal of Business Research. He has been recognized for outstanding research as the recipient of the �Best Paper Award� and has been named CSU, Chico "Researcher of the Year" on multiple occasions. Dr. Misra has been actively involved in campus governance, representing the College of Business on the Chico State Academic Senate, the Educational Policies and Procedures Committee, and General Education Design Team. He has also taught as a Visiting Faculty in the U.K., Spain, Italy, China, and India. He is now Professor Emeritus of Marketing. He has valuable contacts in India that can be tapped for a variety of purposes.

Category of expertise: India: Business Development , Marketing Consulting
United States: Educators/Academics, International Trade Consulting, Marketing Consulting
Primary location: San Francisco Bay Area, United States
Languages spoken: English , Hindi




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