Sales in Denmark

Overview by

Reaching the Consumers

Marketing Opportunities

Consumers Associations
FBR , The Danish Consumer Council
ECC , The European Consumer Centre in Denmark
Main Advertising Agencies
Association of Danish Advertising Agencies

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Distributing a Product

Evolution of the Sector
The Danish population has one of the highest income levels in the European Union with a per capita GDP of 30,930 dollars in 2004. The Danish consumer therefore is one of most demanding in Europe.

Retail trade reached EUR 30,6 million in 2004 showing a growth of 6,2% as compared to 2003.

Market Shares
Contrary to other European countries, neighborhood stores play an important role in the Danish distribution market. According to the Danish office of statistics, in 2004 there were 23,573 legal entities registered in the wholesale trade and 26,335 entities in the retail trade.

The mass-market sector is dominated by two groups:

- the consumer co-op F.D.B, which is the leading Danish distributor (with 33% of the market-share in 2003) and owner of many stores like Kvickly, Brugsen, OBS, Irma and Fakta. F.D.B supplies 1,200 points-of-sale (hypermarkets, supermarkets, mini-markets and discount stores).

- the group Dansk super-marked with 465 points-of-sale; its main stores being Bilka and Netto

The 3 large chain stores in Denmark are:

- Magasin du Nord

- Illum. Although competitors to one another, Illum and Magasin du Nord belong to the same group of Icelandic origin known asBaugur Groupe.

- Salling, part of the Dansk Supermarked group.

Shopping centers and malls generated a sales turnover of EUR 5,5 billion in 2003 equal to 20% of the retail trade. The main shopping center is Field's Copenhagen with an area of 115,000 square meters.

The evolution of distribution circuits is characterized by mergers of central buying offices and the creation of new chains allowing their members to supply themselves at lower cost and thus consolidate their positions in the market.

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Market Access Procedures

International Conventions
Member of World Trade Organisation
Member of OECD
Party to the Kyoto Protocol
Party to the Washington Convention on International Trade in Endangered Species of Wild Fauna and Flora
Party to the Basel Convention on the Control of Transboundary Movements of Hazardous Wastes and Their Disposal
Party to the Montreal Protocol on Substances That Deplete the Ozone Layer
Wassenaar arrangement on export controls for conventional arms and dual-use goods and technologies
Party of the International Coffee Agreement 2001
Main International Economic Cooperation
Denmark is a member of EU Customs Union. It is also a member of ASEM and since it is an EU country, Denmark has multilateral and bilateral agreements with many countries.
Non Tariff Barriers
In accordance with its European Union membership, Denmark applies the European Union (EU) rules that are in force in all European Union countries. While the EU has a rather liberal foreign trade policy, there is a certain number of restrictions, especially on farm products, following the implementation of the CAP (Common Agricultural Policy): the application of compensations on import and export of farm products aimed at favoring the development of agriculture within the EU, implies a certain number of control and regulation systems for the goods entering the EU territory.
Customs Duties and Taxes on Imports
Operations carried out within the EEA are free of duty.
The Common Customs Tariff of the European Union applies to goods originating outside Europe. Generally the duty is relatively low, especially for industrial products (4.2% on average).

Customs Classification
The Combined Nomenclature of the European Community (EC) integrates the HS nomenclature and supplements it with its own subheadings with an eight-digit code number and its own Legal Notes created for Community purposes.
Import Procedures
For goods of a value under 1000kg or EUR1000, a verbal declaration at Customs, and presenting the invoice, is sufficient.
For higher values, you must deposit at the Customs office:
1) a brief declaration (air or maritime manifest) to conclude the collection of the goods.
2) a common law declaration (SAD, single administrative document), as well as the accompanying documents to allow their clearance.
The SAD form can be obtained from Chambers of Commerce or an approved printer. A computerized Customs clearance platform (SOFI: International freight computer system) can be accessed in Customs offices or in some Chambers of Commerce.


In the case of deliveries and purchases within the European Community, the declaration of exchange of goods (DEB) or Intrastat declaration must be sent to the Customs service.

Importing Samples
For the import, export and re-export of commercial samples the ATA (Temporary Admission) book can be used. It must be written on the product that it is a free sample and that it may not be sold.
For Further Information
Ministry of trade
Find Sales and Distribution Service Providers in Denmark on

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Organizing Goods Transport

Main Useful Means of Transport
The largest railway operator in Denmark is Danske Statsbaner (DSB) — Danish State Railways. Arriva operates some routes in Jutland, and several other smaller operators provide local services, mainly outside the Aalborg area.


There is a traditional suburban train network in the greater Copenhagen area. S-trains (in Danish: S-tog ) are electric trains connecting the city center with the suburbs of Copenhagen. The numerous trains leave at 10 or 20 minute intervals. S-trains run from 05:00 hours (weekdays) (06:00 Sundays) until about 0:30 hours.

An automated driverless rail rapid transit system serving Copenhagen and Frederiksberg. The system opened in 2002 and currently has two lines with 22 stations and 21.3 km of track, following the 2007 opening of an extension to Copenhagen Airport .
More information on Transport info website.

Port of Copenhagen
Port of Arhus
Copenhagen Airport
Sea Transport Organizations
Ministry of transport
Air Transport Organizations
Ministry of transport
Road Transport Organizations
Ministry of transport
Rail Transport Organizations
Ministry of transport

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Identifying a Supplier

Type of Production
Manufacture (21,30%), Commerce, hotels and restaurants (12,41%), Financial services (19, 81%), Public service (19,53%), Transport and telecommunication (19,81%).
Business Directories
White and Yellow Pages
Yellow Pages
White Pages
Manufacturers Associations of the Main Industries
Danish wind industry association
Bio energy sector
Danish Federation of Textile Industries
Trade Agencies and Their Representations Abroad
Danish Chamber of Commerce
Enterprises Federation
Danish Federation of Small and Medium Enterprises
Find Sourcing Service Providers in Denmark on

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