Reaching the Consumer in Greece

Overview by Globlatrade.net:

Marketing Opportunities

Growing Sectors
Tourism, transport, and high-tech/telecommunications.
Consumer Behavior
Greece adopted the euro as its new common currency in January 2002. The adoption of the euro provided Greece (formerly a high inflation risk country under the drachma) with access to competitive loan rates and also to low rates of the Eurobond market. This led to a dramatic increase in consumer spending which gave a significant boost to economic growth.
Consumers Associations
BIOZO , Hellenic Consumers’ Association

Media in Which to Advertise

Mail
Visit the Ministry of Press and Media website.
In Transportation Venues
Visit the Ministry of Press and Media website.
Radio
Visit the Ministry of Press and Media website and the Greek National Council for Radio and Television website (NCRTV).
New Technologies (E-Marketing, SMS, etc.)
Visit the Ministry of Press and Media website and the Greek National Council for Radio and Television website (NCRTV).
Main Advertising Agencies
Find the main trading groups
 

Main Principles of Advertising Regulations

Beverages/Alcohol
Advertisements may not encourage consumption of alcohol by implication of success or improved performance. Visit the advertising education forum website (AEF) for more information.
Cigarettes
Smoking products may not be advertised at all in the radio or television. Visit the advertising education forum website (AEF) for more information.
Pharmaceuticals/Drugs
Prescription medicine may not be advertised at all in the radio or television. Visit the advertising education forum website (AEF) for more information.
Other Rules
Television advertisement must take into consideration the special interests of the minors. War games may not be advertised at all in the radio or television. Visit the advertising education forum website (AEF) for more information.
Organizations Regulating Advertising
Council Of Control Of Communication (SEE)
Ministry of press and media

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