Sales in Hungary

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Reaching the Consumers

Marketing Opportunities

Consumer Behavior
Traditionally price is really important in the purchase process of Hungarian consumer. Only a small percent of consumer trade price to quality. Consequently the importance of after sales service is also still quite marginal.
Consumer Profile and Purchasing Power
Most of the consumers are purchasing only based on their needs. Most of the purchasing power is concentrated in a small portion of the population. This segment is quite impulsive. Hungarian consumers in general like national products.
Consumers Associations
OFE , National association for consumer protection in Hungary
Panaszok , Association of Insured and consumers in Hungary
Main Advertising Agencies
Act International

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Distributing a Product

Evolution of the Sector
Volume of retail trade in Hungary increased by 2.4 percent, down 2.7 percent from 2006.
Retail growth is expected to be around 3.4 percent in 2008. Retail growth is expected to continue to slow further in 2008-2009 due to the central government's austerity measures and higher taxes.
Market Shares
Distribution networks for consumer goods are fast developing. Small and medium sized local businesses and especially small independent retailers are losing their market-share to foreign competition. Indeed, international stores are attracted to the country due to the increasing demand by Hungarian consumers for western products. The presence of several foreign groups can thus be noted:
- the Auchan group,
- Tesc o,
- the German groups Tengelmann, Baumax and Metro.
The food distribution market also consists of a few big national groups: the leader being CBA.
The main players in the discount business are: Plus (with 156 retail outlets), Penny Market with 143 retail outlets and Lidl with 22 retail outlets.

In the non-food distribution sector, foreign groups dominate especially in the ready to wear sector ( C&A, Mango, etc)
Organizations in the Retail Sector
Országos Kereskedelmi Szövetség - Hungarian Trade association

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Market Access Procedures

International Conventions
Member of World Trade Organisation
Member of OECD
Party to the Kyoto Protocol
Party to the Washington Convention on International Trade in Endangered Species of Wild Fauna and Flora
Party to the Basel Convention on the Control of Transboundary Movements of Hazardous Wastes and Their Disposal
Party to the Montreal Protocol on Substances That Deplete the Ozone Layer
Wassenaar arrangement on export controls for conventional arms and dual-use goods and technologies
Party of the International Coffee Agreement 2001
Customs Duties and Taxes on Imports

Customs Classification
Import Procedures
For goods that are less than 1000kg or a worth less than 1000 EUR a verbal declaration at customs upon presentation of the invoice is sufficient. For values that are superior you need to present at customs the fololwing: a summarizing declaration (air or sea transport) in order to register the goods; a common law declaration (UAD - unique administration document) with all the necessary documents for clearing customs. The UAD documents can be obtained at the chamber of commerce.
Importing Samples
ATA carnet can be used. Please mark that this is a free sample with no commercial value.
For Further Information
Hungarian Customs and Finance Guard
Ministry for national development and economy
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Organizing Goods Transport

Main Useful Means of Transport
Since 1996 and in co-operation with the Trans-European Telecommunication Networks, the Hungarian Ministry of Transport has been following a new transport policy in order to modernize the infrastructure of the country: new highways, new subways, streetcars and buses in big cities and conglomerations. Furthermore, the goods transport sector is mostly privatized.
The current road network covers the North-South and South-North parts of the country. This still needs several modifications to be in accordance with the European standards.
The first toll motorway, connecting Budapest and Vienna, was inaugurated in January 1996. Train is the most used means used for goods transport. Just like road transportation, this sector was privatised. The privatization and concession of the public sector's activities in 1998 accelerated the modernization of the structures to match the European standards.
Information in Hungarian about ports
Budapest Airport
Debrecen Airport
Sea Transport Organizations
Ministry of Transports
Air Transport Organizations
Ministry of Transports
Road Transport Organizations
Ministry of Transports
Rail Transport Organizations
Ministry of Transports

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Identifying a Supplier

Type of Production
Industrial sector represents 32.4% of the GDP.
Business Directories
Yellow Pages
Internet Tudakozó
Manufacturers Associations of the Main Industries
Association of Innoving Pharmaceutical companies
Trade Agencies and Their Representations Abroad
Chamber of Commerce
Enterprises Federation
Magyarországi Vállalkozások Érdekvédelmi és Támogatói

Munkaadók és Gyáriparosok Országos Szövetsége

Vállalkozók és Munkáltatók Országos Szövetsége

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