Reaching the Consumer in Israel

Overview by

Marketing Opportunities

Growing Sectors
Electronic components, telecommunications, computerization, high-tech products, medicines, agro-foods, banking and insurance.
Consumer Behavior
Israelis are sensitive to advertising and brand image. They like quality and are thus ready to pay a higher price but the price should remain reasonable. Price is thus an important factor in the purchase decision of Israeli consumers. The after-sales service and warranties are necessary, since the Israeli consumer considers that a product without warranty is not a genuine product.
Consumer Profile and Purchasing Power
Israeli consumers like new products. Israeli legislation promotes national products.
Consumer Recourse to Credit
Israeli households live beyond their resources because of recourse to credit. It is common for Israelis to pay for their purchases by credit card over several installments or to give post-dated checks.
Consumers Associations
Israel Consumer Council

Media in Which to Advertise

In Israel, television advertising is an efficient tool to reach the consumer.

Main Televisions
IBA (Israël Broadcasting Authority)
IETV (Israël Educational TV)
Keshet Broadcasting Ltd
Israelis read a tremendous amount of written press.

Main Newspapers
The Jerusalem Post
Yediot Aharonot
Both Radio and television advertising are the best means of advertising in Israel and thus reach maximum consumers.

Main Radios
Kol Israel
Aruz Sheva
List of all the radio stations in Israel
New Technologies (E-Marketing, SMS, etc.)
In Israel,online advertising is used a lot and is highly effective. Since more and more people use their mobiles, SMS or MMS are means of fast communication.

Market Leaders:
Main Advertising Agencies

Main Principles of Advertising Regulations

Advertising for alcoholic beverages is banned during the time slots for children programs.
Advertising for tobacco (cigarettes and cigars) is highly restricted.
Advertising of medicines in the media other than professional or scientific is prohibited, except if authorised by the Health Ministry;.
Other Rules
Israeli legislation bans carrying out any advertising which incites the minors.
Use of Foreign Languages in Advertisement
Organizations Regulating Advertising
Isreali Broadcasting Authority (IBA)
Second Israeli Authority for Television and Radio

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