Distribution Networks in Italy
Types of Outlet
- Department Stores
- Clothes, Cosmetics, Jewelry, Foodstuffs
La Rinascente, Coin in Rome, Milan, Naples
- Supermarkets and hypermarkets
- Supermarket and hypermarket
Pam, Conad, Panorama, Auchan in Rome, Milan, Turin
- Foodstuffs and beverages
Dico, Lidl in Rome, Milan
- Home centers
- Furnishings and decoration
Ikea, Ovvio in Rome, Milan
- 80% foodstuffs and 20% everyday products and clothes
Coop all over Italy
Evolution of the Retail Sector
- Growth and Regulation
- For a long time, Italian industries were not competitive enough, and this led the Italian government to set up import barriers. The Italian population is traditionally attached to local shops. Modern distribution made its appearance a few years ago with the rise of large international groups such as
Carrefour who took advantage of a relaxing of legislation concerning setting up business, made necessary by European harmonization.
In 2004, Italian retail trade represented 328.5 billion euros, a growth of 1.2% compared with 2003.
- Market Shares
- The leading distributor in Italy is the
Coop Italia group which is based on a network of more than 1 000 outlets in Italy and which had 17.7% of market share in 2004. Carrefour Italia had 10% and Auchan/Rinascente 9.5%.
Generally speaking, foreign names represent 47% of hypermarkets. In 2004, there were 469 hypermarkets, 990 supermarkets, and 6 627 small supermarkets. The foodstuff distribution market is very concentrated as the leading 10 groups have 77% of market share.
However, there is an imbalance between the north and the south of the country, however: more than 50% of supermarkets and 65% of hypermarkets are concentrated in the north. As a result, the large groups will have to concentrate their efforts on the southern part of the country.
- Organizations in the Retail Sector
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Companies wishing to use distribution, franchising and agency arrangements need to ensure that the agreements they put into place are in accordance with European Union (EU) and Member State national laws.
U.S. Commercial Service Italy on 6 Jan 2010 related to Distribution Networks in Italy
Franchising is still an underdeveloped sector in Italy.
U.S. Commercial Service Italy on 13 Jan 2010 related to Distribution Networks in Italy
Find the related Italian companies with Kompass:
U.S. Department of Commerce, Italy