Distribution Networks in Lebanon

Overview by Globlatrade.net:

Types of Outlet

Grocer's, small businesses, proximity businesses
All type of products
These shops are threatened by the development of supermarkets. Many little shops have closed down in the centre of Beirut in the past years.
Markets, souks
grosseries, butchery, cooked meats, deli, drinks.
Earth Market de Beyrouth
grosseries, butchery, cooked meats, deli, drinks.
All types of shops: chains, luxury brands and prêt-à-porter.
Le Mall
Prime Outlets

Evolution of the Retail Sector

Growth and Regulation
The main actor on the Lebanese market is the importer who plays the role of an agent and benefits from a network of retailers. He is in charge of marketing, concluding sales contracts, etc. The wholesale trade is carried out by the biggest Lebanese importers. Breaking into the Lebanese market with the help of a local agent is strongly recommended. The commercial representation contract is governed by decree n° 34 dated 5 August 1967. In additon, commerce on Internet is beginning to develop in Lebanon. There are already services of on-line stores, auctions...  but they are limited by the fact that there is not yet any appropriate legislation to protect transactions. In 2004 the European Union set up a project with Lebanon to develop e-commerce; the initiative is called ecomleb.org. But the population does not trust this type of transaction yet and as telecommunications costs are high, e-commerce remains limited but can potentially grow in the next few years. Franchising is one of the Lebanese economic sectors with the highest growth. All the big international names are present in the country. In the catering field there are KFC, Pizza Hut, Starbucks, Hard rock café..., in the field of clothing there are Zara, Massimo Dutti..., and in other fields we find: Hertz, New Horizons.... Since 2007, a Lebanese Franchise Association has been created to help franchises in the country to develop in the region.
Market Shares
Concerning inside trade, modern distribution networks become more and more common. Super and hypermarkets, malls and similars represent 30-35%of the currant cosumption. There are about 90 hypermarkets with regional and international names such as Monoprix, Casino Geant, Spinneys, BHV. Added to to that there about 300 small businesses and thousands of grocer's.
Organizations in the Retail Sector
The American agency for trade promotion's document about Lebanon.

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Experts Views (1)
  • Trade credit for trade receivables

    For a peace of mind in good times and bad, trade credit insurance prevails as one of the most important tools to facilitate and secure domestic and export commercial transactions, says Mr Karim A Nasrallah of The Lebanese Credit Insurer.

    Gabrielle Saade, Consultant on 7 May 2012 related to Distribution Networks in Lebanon

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