Reaching the Consumer in Malaysia

Overview by Globlatrade.net:

Marketing Opportunities

Growing Sectors
Foodstuffs and drinks, transport, catering, the hotel industry.
Consumer Behavior
Consumers are more aware of the price than the prestige or quality of a brand.
Consumer Profile and Purchasing Power
Although the GNP per capita is only 6 146 USD, the purchasing power of the Malays is one of the highest in Asia, and shopping is a favorite consumer pastime.
Consumer Recourse to Credit
Households use consumer credit enormously; in this field, the level of the country can be compared to Korea, Hong-Kong and Singapore.
Consumers Associations
Fomca , Federation of Malaysian Consumer Associations
Era Consumer Malaysia

Media in Which to Advertise

Television
Television is a very effective means of reaching a wide audience.

Main Televisions
RTV1
RTV2
TV3
8TV
TV9
NTV7
Press
The daily press is an effective means of advertising.

Main Newspapers
New Straits Times
The Star
Utusan Malaysia
Berita Harian
Sin Chew Pit Poh
Nanyang Siang Pau
Mail
Advertising sent out by post can be effective if the addressees are well targeted and the products accessible.
In Transportation Venues
Posters, advertising streamers, stickers on buses, and other urban media are effective for reaching a very wide audience every day.

Market Leaders:
GogoAds Outdoor Sdn Bhd
Radio
A very wide audience can be reached by radio, but it is not suitable for the promotion of all products.

Main Radios
Muzik FM
TraXX FM
Ai FM
Minnal FM
Asyik FM
Klasik Nasional FM
BFM 89.9
New Technologies (E-Marketing, SMS, etc.)
Above all, the part of the population that uses this technology can be reached by Internet, but it is expanding fast.

Market Leaders:
Innity
Nuffnang
Pixel Media Asia
Main Advertising Agencies
A list of the main actors is available on the website of the Association of accredited advertising agents (AAAA)
 

Main Principles of Advertising Regulations

Beverages/Alcohol
Advertising for alcoholic drinks and liqueurs is prohibited.
Cigarettes
Advertising for cigarettes, tobacco and other associated accessories is prohibited.
Pharmaceuticals/Drugs
Advertising for medicines and preventive treatments against illnesses is under the authority of the Ministry of Health, Department of advertising for medicines (KKLIU).
Other Rules
For further information about the specific rules governing advertising, see the Code of advertising ethics, and the Malaysian Code on multimedia and communications content.
Use of Foreign Languages in Advertisement
Advertising must be in Malay, English or Chinese.
Organizations Regulating Advertising
Communications and Multimedia Commission
Ministry of Information

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  • The Personal Data Protection Act 2010

    This is regarding The Personal Data Protection Act 2010. Article discussed brief introduction to the act itself, data protection principles and its implementation.

    Azmi & Associates on 7 May 2012 related to Reaching the Consumer in Malaysia

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    Corporate Law Firm, Malaysia