Distribution Networks in Morocco
Types of Outlet
Evolution of the Retail Sector
- Growth and Regulation
The distribution market in Morocco has developed since the Nineties rapidly; it accounted for 12.9% of the GDP in 2004.
The share of the small traditional brands nevertheless dominates the market. General and special interest mass distribution have developed only recently. Special interest mass distribution seems to have an important potential.
- Market Shares
Retail distribution, normally independent and specialised are very heterogeneous structures predominated by small family run shops.
Supermarkets and hypermarkets have recently developed in the cities of Casablanca, Rabat, Marrakech and in some other big cities, and they represent currently about 10% of the sales.
These groups market primarily local products (70 to 80% of the products). Morocco has approximately 200 stores with area larger than 300 m² and 17 hypermarkets.
Specialised mass distribution has developed one after another: The furniture and household electric appliances sector followed by the do-it-yourself sector which is currently experiencing a strong growth.
- Organizations in the Retail Sector
Federation of Commerce and Services Federation of the Moroccan chambers of commerce, industry and services.
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