Distribution Networks in the Netherlands
Types of Outlet
- Department stores
Clothing, Cosmetics, Jewelry, Food, biggest type of Dutch stores, can only be found in the centre of big cities.
Bijenkorf, Vroom & Dreesmann, C&A, HEMA Blokker
Food supermarkets, supermarkets are small in comparison to other countries and usually centrally located.
Albert Heijn, C1000, Super de Boer, Spar, Plus, Aldi, Lidl
- Drug stores
Personal hygiene products, Cosmetics, Beauty products, Detergents, Sweets and Drinks. Relatively small stores.
- Specialized stores
Specialized by product, they all have a big assortment for a fair price. Stores can be found in in big cities as well as in some smaller ones.
Clothing: Zeeman, H&M, CoolCat, WE
Shoes: Schoenenreus, Footlocker, Scapino
Alcohol: Gall & Gall
Evolution of the Retail Sector
- Growth and Regulation
- In 2004, retail trade was valued at 79.2 billion euros, a decline of 2.1% over 2003.
- Market Shares
Comparable to that of other European countries. Is dominated by big groups like Ahold which controls 42% of the food distribution market, followed by Laurus which holds 17% (the Laurus brand is on the verge of disappearing which is benefiting the French brand Casino which today owns 38.7% of Laurus). Despite the development of large supermarkets, Dutch consumers continue to prefer neighborhood stores which allows small supermarkets and specialized stores to retain a considerable share in the Dutch distribution market.
The discount market is also growing; increasing from 10% in 2003 to 13% in 2004.
In the non-food sector, international and Dutch brands co-exist and all of them are well established. In the textile sector there is C&A, Maxeda, and in the furnishing sector Blokker is a national brand.
- Organizations in the Retail Sector
Dutch Supermarket Association
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