Life Science Sector Opportunities

An Expert's View about Sales in Brazil

Last updated: 22 Feb 2011

Brazil also has the largest medical devices market in Latin America, with imports that amount to £350 mn and a total internal market of almost £1 bn.

Sector briefing Life Sciences Opportunities in Brazil Why Brazil? Healthcare. Brazil has the largest healthcare market in Latin America, with an annual spend of £7.8 bn, over 7,000 hospitals and 280,000 doctors. It also has the largest medical devices market in Latin America, with imports that amount to £350 mn and a total internal market of almost £1 bn. Biotechnology. Brazil has approximately 350 biotechnology companies, with an estimated annual turnover of £2.6 bn (1.5% of Brazil's GDP) and employs around 28,000 people. Brazil is internationally recognised by its biotechnology advances, including genomics, cell therapies (stem cell research), phytotherapics and vaccines. Pharmaceuticals. The Brazilian pharmaceutical industry is comprised of 392 companies, with a market value of £6.2 bn in th 2009. It is the 10 largest market in the world. ?Brazil will be one of Brazil has more than 50,000 pharmacies and more than 500 distributors of pharmaceutical the five largest products. worldwide biotechnology business Find general information on the Brazilian hubs by 2015.? market conditions on UKTI?s website. The Doing Business Guide for Brazil gives an overview of Brazil?s economy, business culture, potential opportunities and an introduction to other relevant issues. UK Trade & Investment Sector briefing: Life Sciences Opportunities in Brazil development of business opportunities in Brazil Opportunities by foreign investors. Brazilian medical devices market 2010 ? Biotechnology market 2013. The biotechnology market in Brazil generates Brazil is the largest medical device market in around £3.5 bn/year for the country, with Latin America, considering both local and emphasis on public health and environment multinational medical companies. sectors. The domestic production largely consists of low In 2007, the Brazilian President Luiz Inácio to medium end devices and is mainly focused Lula da Silva introduced the National Biotech towards the local market, whereas the high Industry Development Policy. The objective of end medical equipment are mostly supplied by this was to turn Brazil into one of the five imports from the US and Europe. Currently, the largest worldwide biotechnology business hubs Brazilian medical devices market is going by 2015, to be achieved by investing through changes in its standards, resulting in a approximately £ 3.5 bn into the industry. higher demand for better medical equipment, partly due to the expansion of private health Brazil is the largest investor in R&D in Latin sector, which has greatly increased the America, the government being responsible for demand for quality healthcare services and more than half of the investments. medical equipment. A total of 22 Brazilian companies and entities Also, the population health awareness became linked to biotechnology took part in the BIO higher, resulting in regular checkups and International Convention 2010, held between continuous monitoring of health information by May 3-6 in Chicago, USA, in partnership with patients. This also led to a higher demand for the Brazilian Trade and Investment Promotion consumer medical devices and for better Agency (Apex-Brazil). medical services in general. At the Convention, the BrBiotec Brazil brand The Brazilian market has a tremendous was launched, to introduce the country's potential in several areas such as: monitoring products and expertise to the international and curing procedures with short recovery market. BrBiotec is the Biosciences Integrated time, devices offering minimal invasive Sectorial Project held by Apex-Brazil, which treatment and low cost diagnosis, among aims to generate business opportunities and others. internationalise the Brazilian biosciences sector. Brazilian market BrBiotec currently has a platform of 23 companies and 28 institutions such as research Brazil is one of the main destinations for centres and universities. The purpose is to international investors. Acquisitions, especially extend the number of members and attract at in the generic drugs segment, became an least 50 companies until this year's end. attractive solution for multinational pharmaceutical companies. One example is A study named Panorama on Biotechnology in Sanofi-Aventis, which recently acquired the the World and in Brazil has shown that the domestic generic firm Medley. Brazilian biotechnology scientific production in areas such as animal and vegetal reproduction, On the other hand, large national laboratories biological control in agriculture, biomass that were considered potential purchase conversion and biodiversity has been highly targets for foreign investors are also looking at important, place among the first 15 positions in other markets and focusing on foreign market the worldwide ranking between 1998 and expansion. 2009. These indicators, together with other factors, In addition, Brazilian universities have been such as the stability of Brazil?s economy, the ranked in the top 25 in terms of scientific population?s larger access to medicines and production in all 14 biotechnology areas Governmental policies regarding healthcare included in the study. generates the perfect environment for the UK Trade & Investment Sector briefing: Life Sciences Opportunities in Brazil Healthcare sector to invest £32 mn in IT of £250 mn. According to the Brazilian Association for Complementary Medicine Brazil's 20 major healthcare companies are (ABMC), this can be related to three main each expected to invest around £32 mn in IT, factors: the valorisation of quality of life, the mainly in hospital management systems. The low cost of the products and the scientific objective is to meet the requirements set by studies corroborating its efficiency. the government?s healthcare regulator ANS (National Agency for Supplementary Brazilian women are the main consumers of Healthcare). vitamins and nutraceuticals, representing 75% of the market. The project, named ?Information exchange for private healthcare?, aims to standardise the The market is comprised of seven main brands, use of IT systems among some 150,000 with Centrum, manufactured by Wyeth suppliers of medical services such as hospitals, Consumer, having nearly 30% of the market laboratories and private doctors, and 2,000 share. private healthcare plan providers. This is an excellent opportunity for UK Though only 5% of private companies in the companies that manufacture vitamins and healthcare segment are currently linked up to a nutraceuticals which are searching for new central IT system, ANS expects 100% of them markets to explore. to be interconnected by November 2011. ANVISA, the health surveillance agency in In May 2010, ANS began to standardise Brazil, recently established technical rules for healthcare content to reduce costs and improve phytotherapy products manufacturing and the quality of information in databases. commerce. Phytotherapic products are sold as OTC in pharmacies and the top selling Beauty Products Market substances are Ginkgo Biloba followed by Passiflora, according to a recent research in According to the Financial Times in 2009, Brazil Brazil. has become the world?s third largest market for beauty products after USA and Japan. Even though the drugs are sold as over the counter (OTC), doctors and specialists advise The turnover for hair products in 2009 was of consumers to look for a pharmacist to ask for approximately £1.9 bn, representing nearly more information about the products. This is 25% of the total of the personal hygiene, important to raise awareness of possible side perfumery and cosmetics industries. effects and drug interactions present in these products. According to Euromonitor, between 2003 and 2009, these products had a growth of 18%. The main products sold were shampoos & conditioners, gels, sprays, mousse, colouring shampoos, colouring pigments and hydration masks. ABIHPEC, the Brazilian Personal Hygiene, Perfumery and Cosmetics Industry Association, If you have any questions on the opportunities has also said that the market for such products above, contact the UKTI contacts named in this has been rising at a rate of more than 12% a report. Business opportunities aimed year. specifically at UK companies are added daily to UKTI?s website. These leads are sourced by our This is a major opportunity for manufacturers staff overseas in British Embassies, High of beauty products and hygiene products Commissions and Consulates, across all sectors seeking to export their products. and in over 100 markets. Vitamins, Nutraceuticals and You can be alerted to business opportunities on Phytotherapics a regular basis by registering on the UKTI website. More on UKTI?s business opportunities The vitamins and nutraceuticals market is growing 20% a year, with service an estimated value UK Trade & Investment Sector briefing: Life Sciences Opportunities in Brazil Major events and activities UKTI contacts Hospitalar Trade Show, Brazil Carolina Costa Biggest Healthcare trade show in Latin America Sector Manager Contact: Carolina Costa British Consulate São Paulo Email: carolina.costa@fco.gov.uk Tel: +55 11 3094 2745 Time: May 2011 Email: carolina.costa@fco.gov.uk FCE Pharma Rodrigo Machado Main trade show for the pharmaceutical sector Assistant Sector Manager in Latin America British Consulate São Paulo Contact: Carolina Costa Tel: +55 11 3094 2751 Email: carolina.costa@fco.gov.uk Email: rodrigo.machado@fco.gov.uk Time: 24 to 26, May 2011. www.ukti.gov.uk Medica, Germany Contact: UKTI Life Sciences Sector Group Email: john.lownds@ukti.gsi.gov.uk Time: November 2011 Find full details of all events in this country and sector on the UKTI website. New export events are added daily to the site and you can register to be alerted to them on a daily, weekly or monthly basis UKTI?s Tradeshow Access Programme (TAP) provides grant support for eligible Small & Medium Sized Enterprises (SME's) to attend trade shows overseas. Find out more about UKTI support for attendance at overseas events UK Trade & Investment Sector briefing: Life Sciences Opportunities in Brazil Next steps - How UKTI can help British companies wishing to develop their business in the Brazilian market are advised to undertake as much market research and planning as possible in the UK. UKTI?s team in Brazil, with its wide local knowledge and experience, can provide a range of services to British-based companies wishing to grow their business in global markets. This can include: ? Provision of market information ? Validated lists of agents/distributors ? Key market players or potential customers in the Chinese market ? Establishment of interest of such contacts in working with you ? Arranging appointments ? Organise seminars or other events for you to meet contacts and promote your company in the Chinese market This work is available via our Overseas Market Introduction Service (OMIS) a chargeable service which assists British-based companies wishing to enter or expand their business in overseas markets. To find out more about commissioning this work, or accessing other UKTI services and specialist advice, please visit the UKTI website to find contact details for your local UKTI office. Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2010 by UK Trade & Investment. Crown Copyright © UK Trade & Investment Sector briefing: Life Sciences Opportunities in Brazil
Posted: 26 January 2011, last updated 22 February 2011

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