Food & Drink sector in Brazil

An Expert's View about Sales in Brazil

Last updated: 14 Mar 2011

Brazilian Food and Drink sector is one of the most competitive in the region and it has emerged as one of the leading suppliers in the global food industry

Sector briefing Food & Drink Opportunities in Brazil Why Brazil? Brazil is one of the world's leading producers of agricultural products and foodstuffs. In the last years, Brazil has become the world's largest exporter of beef, soybeans, coffee, orange juice, sugar and chicken. Brazilian Food and Drink sector is one of the most competitive in the region and it has emerged as one of the leading suppliers in the global food industry. Brazilian Food industry grows by 14% per year (domestic market), it is responsible for 9% of Brazilian GDP and generates over 100 thousand jobs. ?Brazilian Food industry grows by 14% per year, it is Find general information on the Brazilian market conditions on UKTI?s website. The responsible for 9% of Doing Business Guide for Brazil gives an Brazilian GDP and generates overview of Brazil?s economy, business culture, over 100 thousand jobs.? potential opportunities and an introduction to other relevant issue. UK Trade & Investment Sector briefing: Food & Drink opportunities in Brazil between Sadia and Perdigão), Friboi, Itambé, Opportunities Citrosuco and Garoto, amongst many others. Although Brazil is already a major agricultural According to ABIA (Brazilian Food Ingredients producer, there are massive opportunities for Association), Brazilian Food and Drink sector increased production through increasing reached a turnover of US$ 153 billion in 2009. efficiency of current production systems as well From this total, US$ 129 billion refer to food as expansion into the large undeveloped areas and US$ 24 billion refer to drink items. The in Brazil's Centre West region. Sustainability forecast is that the industry?s turnover will and R&D have been seriously taken into grow by 10% in 2010. Investments reached account in this sector. Regarding the food US$ 6 billion in 2009. The forecast for industry, the ingredients segment is one of the investment in 2010 is US$ 7 billion. most promising for exporters. Brazil currently exports 21% of its production The niche areas for imported food & drink of processed food and drink items. In 2009, items are premium international branded Brazilian Food and Drink sector exported US$ products as well as speciality food and drink 31 billion and imported US$ 3 billion. The products. The key areas of opportunity for UK forecast is that the sector will export US$ 32 companies are the following: billion in 2010, an increase of 5% compared to 2009. ? Ingredients; ? Organic products; ? Nutritional and vitamins enriched processed If you have any questions on the opportunities products (functional food); above, contact the UKTI Brazil Food & Drink ? Diet & light range of products; contacts named in this report. Business ? Ready-to-drink fruit juices; opportunities aimed specifically at UK ? Sustainability and R&D projects. companies are added daily to UKTI?s website. These leads are sourced by our staff overseas in British Embassies, High Commissions and Characteristics of the market Consulates, across all sectors and in over 100 markets. There are a number of key drivers creating growth in the Brazilian agribusiness sector: You can be alerted to Brazil/food & drink business opportunities on a regular basis by ? Brazil's low cost base for production of raw registering on the UKTI website. Find out more agricultural products, combined with increasing on UKTI?s business opportunities service on the trade liberalisation and globalisation, has made UKTI website Brazil a major global source of food products. ? The entry of foreign companies since the 1990s has forced domestic food manufacturers to increase investment and modernise their production facilities, making the Brazilian food industry highly competitive. ? Increasing purchasing power of Brazilian consumers driven by the relatively stable economy and declining unemployment. Major Players A mix of multinational food companies along with a number of major local players dominates the Brazilian agribusiness sector. Multinationals include Nestlé, Unilever, Parmalat, Kraft, Danone, etc. Major local companies include Brasil Foods (merger UK Trade & Investment Sector briefing: Food & Drink opportunities in Brazil Major events and activities UKTI contacts Fispal Food Service Erika Azevedo Date: 7 - 10 June 2010 Sector Manager ? Food & Drink Venue: Expo Center Norte - São Paulo British Consulate General São Paulo Organiser: BTSP ? Brazil Trade Shows Tel: +55 11 3094 2748 Website: www.fispal.com Email: erika.azevedo@fco.gov.uk www.ukti.gov.uk Fispal Tecnologia Date: 8 - 11 June 2010 Julie Yang Venue: Expo Center Norte - São Paulo Assistant Sector Manager Organiser: BTSP ? Brazil Trade Shows British Consulate General São Paulo Website: www.fispal.com Tel: +55 11 3094 2759 Email: julie.yang.@fco.gov.uk Semana Mesa SP (Gastronomy Fair) www.ukti.gov.uk Date: 25-29 October 2010 Venue: Senac - São Paulo Guilherme Pereira Organiser: Editora 4 Capas Intern Website: www.prazeresdamesa.com.br British Consulate-General São Paulo Tel: (0055 11) 3094 1874 Email: guilherme.pereira@fco.gov.uk Find full details of all Brazil food & drink events www.ukti.gov.uk on the UKTI website. New export events are added daily to the site and you can register to be alerted to them on a daily, weekly or monthly basis UKTI?s Tradeshow Access Programme (TAP) provides grant support for eligible Small & Medium Sized Enterprises (SME's) to attend trade shows overseas. Find out more about UKTI support for attendance at overseas events UK Trade & Investment Sector briefing: Food & Drink opportunities in Brazil Next steps - How UKTI can help ? Arranging appointments British companies wishing to develop their ? Organise seminars or other events for business in the Brazil market are advised to you to meet contacts and promote your undertake as much market research and company in the Chinese market planning as possible in the UK. UKTI?s team in Brazil, with its wide local knowledge and This work is available via our Overseas Market experience, can provide a range of services to Introduction Service (OMIS) a chargeable British-based companies wishing to grow their service which assists British-based companies business in global markets. wishing to enter or expand their business in overseas markets. This can include: ? Provision of market information To find out more about commissioning this ? Validated lists of agents/distributors work, or accessing other UKTI services and ? Key market players or potential specialist advice, please visit the UKTI website customers in the Chinese market to find contact details for your local UKTI ? Establishment of interest of such office. contacts in working with you Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2010 by UK Trade & Investment. Crown Copyright © UK Trade & Investment Sector briefing: Food & Drink opportunities in Brazil
Posted: 29 September 2010, last updated 14 March 2011

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