Consumer Goods Sector in Hong Kong and Macao

An Expert's View about Consumer Spending in Hong Kong SAR

Posted on: 8 Sep 2010

Hong Kong consumers, especially women, enjoy following the latest trends and in particular favour well-known and popular brands

Sector briefing Consumer Goods Opportunities in Hong Kong and Macao Why Hong Kong and Macao? Find general information on Hong Kong market Hong Kong has one of the highest GDPs in conditions on UKTI?s website. The Doing Asia and Hong Kong consumers are Business Guide gives an overview of Hong amongst the most discerning and wealthy Kong?s economy, business culture, potential in the world. Shopping is a major pastime in opportunities and an introduction to other Hong Kong, with a steady stream of buyers, relevant issue. both from those based in Hong Kong and from overseas visitors, including an increasing number from Mainland China. Hong Kong has no sales tax, which keeps prices competitive compared to elsewhere in the region. Shoppers tend to have an appetite for new products and UK brands are generally well received here. Although a much smaller market than Hong Kong, Macao has been developing rapidly for a number of years, since the liberalisation of the gaming industry and the opening of several new resort hotels. Gaming revenue now exceeds that of Las Vegas, and Macao?s GDP per head now exceeds that of Hong Kong. The consumer goods industry in Macao has grown rapidly alongside the gaming industry, with a strong contingent of shoppers visiting from Mainland China. UK Trade & Investment Sector briefing: Consumer Goods opportunities in Hong Kong and Macao Opportunities Although many consumers are looking for items from established brands with high quality Key Opportunities for UK Consumer Goods and reputation, the younger market is more companies eager to try new trends, brands and products. They are not overly brand loyal and demand ? Clothing, Footwear and Fashion ? constant new designs, good quality and a including clothing accessories reasonable price. Retailers and buyers are ? Contemporary tableware and glassware always looking for new products and brands to ? Fine and costume jewellery keep enticing consumers back into their stores. ? High end Stationery ? Toiletries and fragranced products Gateway to China and the Asia Pacific ? Beauty products Region ? General giftware Cloth Hong Kong is a good starting point for ing, Footwear and Fashion companies to enter other Asia Pacific markets, Hong Kong consumers, espec as well as Mainland China. Many Hong Kong ially women, enjoy fol distributors also service other countries in the lowing the latest trends and in particular favour we region from here. ll-known and popular brands. This tendency is even more strong amongst visitors from Mainland China, many of whom come to Hong Kong specifica If you have any questions on the opportunities lly to shop. With no sales tax, the prices for luxury goods above, contact the UKTI] contacts named in are lower than on the Mainland and this report. Business opportunities aimed elsewhere specifically at UK companies are added daily to in the region. UKTI?s website. These leads are sourced by our UK brands that have done part staff overseas in British Embassies, High icularly well here Commissions and Consulates, across all sectors include those known for traditional and classic and in over 100 markets. looks, such as Burberry, Daks, Dunhill and Churchs. More contemporary labels such as Vivian Westwood are also popular. Many Hong You can be alerted to business opportunities on Kong shoppers tend to be conservative in a regular basis by registering on the UKTI terms of co website. Find out more on UKTI?s business lours and patterns ? although of course th opportunities service on the UKTI is subject to international fashion trends, which are closely followed here. The largest UK clothes retailer here is Marks and Spencer, and others with their own stores include French Connection and Laura Ashley. Brands without their own stores work through importers and distributors who, in turn, are always looking for new lines and concepts that are both contemporary and innovative. Department stores and multiple brand retailers carry a number of UK designers, ranging from street to designer fashion. Suppliers wishing to target the market should look at their expected positioning and price level in order to target the most appropriate buyers and outlets. Giftware, Jewellery and Tableware There is a wide range of giftware, jewellery and tableware items available in Hong Kong, including imported and branded products. Most department stores have extensive sections for these products and they are also found in smaller specialist stores and retail outlets. UK Trade & Investment Sector briefing: Consumer Goods opportunities in Hong Kong and Macao Major events and activities Cosmoprof Asia Contact: Alison Hornsby, Birmingham Chamber of Commerce Email: Time: 10-12 November 2010 Hong Kong Toys and Games Fair (Baby Products) Contact: Caroline Sprod Email: Time: 10-13 January 2011 Hong Kong International Jewellery Show Contact: Caroline Sprod Email: Time: 4-8 March 2011 Find full details of all events in this country and sector on the UKTI website. New export events are added daily to the site and you can register to be alerted to them on a daily, weekly or monthly basis UKTI?s Tradeshow Access Programme (TAP) provides grant support for eligible Small & Medium Sized Enterprises (SME's) to attend trade shows overseas. Find out more about UKTI support for attendance at overseas events UKTI contacts Caroline Sprod Assistant Trade Commissioner British Consulate-General Hong Kong Tel: (00 852) 2901 3360 Email: Klaus Chan Trade and Marketing Manager (Primary contact for the Clothing, Footwear and Fashion sector) British Consulate-General Hong Kong Tel: (00 852) 2901 3361 Email: Timmy Lau Trade Adviser British Consulate-General Hong Kong Tel: (00 852) 2901 3178 Email: UK Trade & Investment Sector briefing: Consumer Goods opportunities in Hong Kong and Macao Next steps - How UKTI can help ? Arranging appointments British companies wishing to develop their ? Organise seminars or other events for business in the Hong Kong and Macao markets you to meet contacts and promote your are advised to undertake as much market company in the Hong Kong market research and planning as possible in the UK. UKTI?s team in Hong Kong, with its wide local This work is available via our Overseas Market knowledge and experience, can provide a Introduction Service (OMIS) a chargeable range of services to British-based companies service which assists British-based companies wishing to grow their business in global wishing to enter or expand their business in markets. overseas markets. This can include: To find out more about commissioning this ? Provision of market information work, or accessing other UKTI services and ? Validated lists of agents/distributors specialist advice, please visit the UKTI website ? Key market players or potential to find contact details for your local UKTI customers in the Hong Kong market office. ? Establishment of interest of such contacts in working with you Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2010 by UK Trade & Investment. Crown Copyright © UK Trade & Investment Sector briefing: Consumer Goods opportunities in Hong Kong and Macao
Posted: 08 September 2010

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