Food & Drink sector in Hong Kong & Macao

An Expert's View about Sales in Macau SAR

Last updated: 14 Mar 2011

Hong Kong is a very cosmopolitan centre, with many sophisticated restaurants and food retailers. Hong Kongers tend to be well travelled and keen to experience new cuisines.

Sector briefing Food and Drink Opportunities in Hong Kong and Macao Why Hong Kong and Macao? Hong Kong has one of the highest GDPs in Asia and Hong Kong consumers are amongst the most discerning and wealthy in the world. Hong Kong is a very cosmopolitan centre, with many sophisticated restaurants and food retailers. Hong Kongers tend to be well travelled and keen to experience new cuisines. There is also a large, diverse expatriate population in the territory. Eating out with friends is a popular and regular past time and corporate hospitality is an important feature in the business world. The cosmopolitan environment also means that international food and beverage products are in Find general information on Hong Kong market demand for consumption in the home. conditions on UKTI?s website. The Doing Business Guide for Hong Kong gives an Although a much smaller market than Hong overview of Hong Kong?s economy, business Kong, Macao has been developing rapidly for a culture, potential opportunities and an number of years, since the liberalisation of the introduction to other relevant issue. gaming industry and the opening of several new resort hotels. Gaming revenue now exceeds that of Las Vegas, and Macao?s GDP per head now exceeds that of Hong Kong. The food and hospitality industry in Macao has grown rapidly alongside the gaming industry. UK Trade & Investment Sector briefing: Food and Drink opportunities in Hong Kong and Macao and work with their Hong Kong customers to Opportunities successfully establish their brands and products in the market. Key Opportunities for UK Food & Drink companies Many local distributors also supply restaurants, hotels and catering establishments as well as ? High quality confectionery and biscuits retail outlets. ? British products unique to the local market aimed at British expatriates or Legal requirements Hong Kong residents who have lived in the UK Hong Kong is a duty free port, and import and ? Sauces and flavourings, including herbs export licence requirements are kept to a and spices minimum. Import duties apply only to tobacco ? Beer, Whisky and Spirits and spirits. There are general labelling ? Tea, coffee and soft drinks requirements for pre-packaged food ? the ? High quality meats (including beef) and name of the product, list of ingredients, use by seafood products ? Dairy Products or best before date (day/month/year), ? Organic and Fair Trade Products statement of specific conditions of storage or instructions for use, name and address of Beef manufacturer or packer, and the count, weight or volume, should all be listed, in either English After a gap of 13 years, Hong Kong?s FEHD or Chinese or both. (Food and Environmental Hygiene Department) is now allowing specific cuts of British beef to In 2008, the Hong Kong Legislative Council re-enter the market. passed regulations relating to the nutritional labelling of pre-packaged foods. Under the Organic products regulation, all general pre-packaged foods are must carry a nutritional label meeting specified Major retailers and smaller independent outlets requirements unless the food product is an do carry organic foods. However, this concept exempt food under Schedule 6. The new is still very new to most Hong Kong people, nutritional labelling law will come into effect on and the market is very price sensitive, with 1 July 2010. For more details on the consumers generally willing to pay only slightly regulations, please contact UKTI Hong Kong. more for organic products. There are also health certifications required for Entering the market certain products including meat and dairy and regulations regarding products using additives There are considerable opportunities and (preservatives, colouring, artificial potential for UK suppliers of food and drink sweeteners). products seeking to sell into the Hong Kong market. Local companies and retailers are Gateway to China and the Asia Pacific always looking for new brands and products. Region Suppliers new to this market should make as much information as possible available, Hong Kong is a good starting point for including detailed background on the company companies to enter other Asia Pacific markets, and products. Companies already supplying the as well as Mainland China. Many Hong Kong market often need to regularly update their distributors also service other countries in the existing product ranges to avoid consumers region from here. losing interest. It is important that UK suppliers understand If you have any questions on the opportunities the Hong Kong market and consumer needs, as above, contact the UKTI] contacts named in well as the way retailers, agents and this report. Business opportunities aimed distributors work. Flexibility in order to make specifically at UK companies are added daily to products suitable and attractive to the Hong UKTI?s website. These leads are sourced by our Kong market and consumers can help to staff overseas in British Embassies, High ensure competitiveness. UK suppliers should Commissions and Consulates, across all sectors look at the market with a long term view, and and in over 100 markets. UK Trade & Investment Sector briefing: Food and Drink opportunities in Hong Kong and Macao You can be alerted to business opportunities on UKTI contacts a regular basis by registering on the UKTI website. Find out more on UKTI?s business Caroline Sprod opportunities service on the UKTI website Assistant Trade Commissioner British Consulate-General Hong Kong Major events and activities Tel: (00 852) 2901 3360 Email: caroline.sprod@fco.gov.uk Hong Kong International Tea Fair www.ukti.gov.uk www.hkteafair.com Contact: Gail Leathley Timmy Lau Email: Gail@uktiyh.org.uk Trade Adviser Time: 12-14 August 2010 British Consulate-General Hong Kong Tel: (00 852) 2901 3178 Hong Kong Food Expo Email: timmy.lau@fco.gov.uk www.hkfoodexpo.com www.ukti.gov.uk Gail Leathley Email: Gail@uktiyh.org.uk Time: 12-16 August 2010 Hong Kong International Wine and Spirits Fair www.hktdc.com/hkwinefair Gail Leathley Email: Gail@uktiyh.org.uk Time: 4-6 November 2010 HOFEX 2011 www.hofex.com Gail Leathley Email: Gail@uktiyh.org.uk Time: 11-14 May 2011 Find full details of all events in this country and sector on the UKTI website. New export events are added daily to the site and you can register to be alerted to them on a daily, weekly or monthly basis UKTI?s Tradeshow Access Programme (TAP) provides grant support for eligible Small & Medium Sized Enterprises (SME's) to attend trade shows overseas. Find out more about UKTI support for attendance at overseas events UK Trade & Investment Sector briefing: Food and Drink opportunities in Hong Kong and Macao Next steps - How UKTI can help ? Arranging appointments British companies wishing to develop their ? Organise seminars or other events for business in the Hong Kong and Macao markets you to meet contacts and promote your are advised to undertake as much market company in the Chinese market research and planning as possible in the UK. UKTI?s team in Hong Kong, with its wide local This work is available via our Overseas Market knowledge and experience, can provide a Introduction Service (OMIS) a chargeable range of services to British-based companies service which assists British-based companies wishing to grow their business in global wishing to enter or expand their business in markets. overseas markets. This can include: To find out more about commissioning this ? Provision of market information work, or accessing other UKTI services and ? Validated lists of agents/distributors specialist advice, please visit the UKTI website ? Key market players or potential to find contact details for your local UKTI customers in the Chinese market office. ? Establishment of interest of such contacts in working with you Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2010 by UK Trade & Investment. Crown Copyright © UK Trade & Investment Sector briefing: Food and Drink opportunities in Hong Kong and Macao
Posted: 29 September 2010, last updated 14 March 2011