The franchise sector in Mexico grew between 9 - 12% in 2011, continuing to be one of the most important sectors in the country´s economic growth.
A Top Export Prospect for Mexico
Country Number of Brands Points of Sale Number of Employees
United States Over 2,500 825,000 18 million
Brazil 1,855 86,365 Over 770,000
France 1,477 58,531 335,700
Mexico Over 1,200 70,000 800,000
* Source: Feher&Feher Consulting Firm
The franchise sector in Mexico grew between 9 - 12% in 2011, continuing to be one of the
most important sectors in the country´s economic growth. Conservative estimates indicate
that this sector will grow at least 8 percent in 2012.
Mexico is among the top ten nations in franchise development, due to the number of concepts
operating in the market, strong legal framework as well as support from the government to
continue developing new business opportunities.
According to the Mexican Franchise Association, Mexico has approximately 1,200 franchise
concepts, including international brands, mainly from the United States. About 80 percent of
the franchises operating in the country are Mexican brands, 10 percent are from the U.S., 3%
from Spain, and the other 7% of the market is shared by Canada, Central & South America and
Europe. Firms from other Latin American countries are finding Mexico as their best option to
expand internationally, and are focused on exploring secondary markets.
The Mexican Franchise Association (AMF) has worked very closely with the Ministry of the
Economy to develop the National Franchise Program (PNF). This program promotes the
development of franchise concepts in Mexico with the goal of increasing employment and
investment in the country. It provides opportunities to Mexican entrepreneurs to create or re-
engineer a franchise concept, which not only supports growth and modernization of existing
franchises, but provides support to investors looking to acquire international franchise
Top S pects chis 2 U Export Pros in Mexico 2012: Fran ing
Due to the importance of the franchise industry to the Mexican economy, both in terms of job
creation and percentage of GDP, the Mexican government has made numerous legislative
changes to strengthen the legal framework for franchises. In 2006, the Mexican Congress
amended the Law of Industrial Property to provide a clearer definition of a franchise,
mandate requirements for franchise agreements, and provide standards for pre-sale franchise
disclosures. These amendments help to protect franchisees who report abuse from franchisors
when executing or terminating agreements. This has allowed further expansion of the
franchise sector as the previous lack of regulation limited growth.
Franchising in Mexico, as in any other country, requires a long-term commitment. U.S.
franchisors must commit human and financial resources, patience and time to make their
concept succeed in the Mexican market.
U.S. franchises must be aware that since the Mexican market is dominated by local
franchises, a requirement for a successful franchise concept in Mexico is to adapt, or
customize, the concept and characteristics to Mexican tastes.
Although the food/restaurant sector in the franchise industry in Mexico has always been a
very popular business model, the services sub-sector is rapidly growing. Services such as
entertainment concepts for children and personal and home care services, have a great
potential in the Mexican market.
Franchise Concepts in Mexico
40 41 41
*Source: Asociación Mexicana de Franquicias
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Top ort ex 3 US Exp Prospects in M ico 2012: Franchising
Mexico is a diverse country that offers excellent business opportunities especially for U.S.
franchise concepts due to the commercial ties between the countries and the recognition and
acceptance of U.S. brands by the Mexican population. Low cost investment franchise concepts
will be in demand in the next few years, as investors will be looking for innovative concepts
to open in secondary markets.
• Asociación Mexicana de Franquicias: www.franquiciasdemexico.org
• Feria Internacional de Franquicias: www.fif.com.mx
• Programa Nacional de Franquicias: www.franquicia.org.mx
For More Information
Please contact Martha Sánchez, Commercial Specialist for the franchising sector at the U.S. Commercial Service
in Mexico at Martha.Sanchez@trade.gov or (011-52-55) 5140-2621. You can also visit our website at
The U.S. Commercial Service — Your Global Business Partner
With its network of offices across the United States and in more than 70 countries, the U.S. Commercial Service
of the U.S. Department of Commerce utilizes its global presence and international marketing expertise to help
U.S. companies sell their products and services worldwide. Locate the U.S. Commercial Service trade specialist
in the U.S. nearest you by visiting http://www.export.gov/eac.
Disclaimer: The information provided in this report is intended to be of assistance to U.S. exporters. While we make every
effort to ensure its accuracy, neither the United States government nor any of its employees make any representation as to the
accuracy or completeness of information in this or any other United States government document. Readers are advised to
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International copyright, U.S. Department of Commerce, 2012. All rights reserved outside of the United States.