Exports of agricultural, fish, and forestry products to Mexico reached almost $19 billion in 2011, consolidating Mexico as one of the largest and fastest growing markets for U.S. agricultural products
THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY
USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT
Required Report - public distribution
GAIN Report Number: MX2514
Annual Report 2012
Exports of agricultural, fish, and forestry products to Mexico reached almost $19 billion in
2011, consolidating Mexico as one of the largest and fastest growing markets for U.S.
agricultural products. With the advantage of a large shared land border and duties eliminated
on all agricultural and food products, Mexico is a natural market for U.S. exporters.
Mexico City ATO
This report is for informational purposes only to assist exporters of U.S. food and agricultural
products in their sales and promotional efforts in Mexico. U.S. exporters should take normal
commercial precautions when dealing with any potential business contact, including checking
Mexico is the United States’ third largest export market. This Exporter’s Guide offers exporters
both new to the market and those with previous experience in Mexico, an overview of the
Mexican market, a guide on local business practices, recommendations on how to seek
business opportunities and a description of the best product prospects. This year’s edition
updates and includes statistical data for CY2011, as no significant changes in the market’s
overview, structure and trends, market entry recommendations and best product prospects are
reported from last year’s Exporter Guide.
SECTION I. MARKET OVERVIEW
The Mexican market continues to be a growth market that represents one of the best
opportunities in the world for U.S. products. Overall, Mexico’s top trade partner is by far the
United States, who imports 79% of all Mexican exports and provides Mexico with 50% of its
total imports. Since NAFTA was implemented in 1994, total U.S. exports to Mexico have
increased 375%, while Mexican exports to the U.S. have grown 559%.
Similarly, Mexico has become one of the largest and fastest growing markets for U.S.
agricultural products. U.S. agricultural, fish, and forestry exports have tripled since the onset of
NAFTA in 1994. Furthermore, U.S. agricultural and food exports to Mexico have been climbing
at an average rate of more than 10% per year. Since 2003 duties have been eliminated on
virtually all consumer oriented food products.
Total U.S. agricultural, fishery, and forestry exports to Mexico for CY 2011 reached an all time
record of $18.92 billion, fully recovering after the slump created by the global recession in
2009. Meanwhile, imports from Mexico keep increasing an average of 10% every year,
reaching, in 2011, over $16.50 billion, also an all-time record. From January to October 2012,
U.S. exports to Mexico are up 4.8%, while Mexican exports to the U.S. are up 4.32% from the
previous year. Two-way trade in agricultural, forestry, and fisheries products is now over $35
In 2011, the United States’ major agricultural exports to Mexico were: coarse grains ($3.3
billion), red meats ($2.04 billion), soybeans ($1.65 billion), dairy products ($1.16 billion), wheat
($1.02 billion), poultry meat ($845 million), and sugar/sweeteners ($724 million). Meanwhile,
Mexico’s top agricultural exports were: fresh fruits and vegetables ($6.5 billion), wine & beer
($1.68 billion), snack foods ($1.42 billion), and processed fruits and vegetables ($1.10 billion);
these four categories account for 65% of the value of total Mexican agricultural exports to the
The United States has a competitive advantage when it comes to Mexico. Sharing a 2,000
mile-long border with over 45 border crossings, the United States is the natural supplier to this
just-in-time delivery market. In addition, the close proximity has made tourism and restaurants
a dynamic sector for U.S. exports. Most international tourists are North Americans and, to a
large degree, like to consume products they are used to buying at home.
Despite the economic crisis of 2009, Mexico has managed to keep stable and has recovered
its positive rates of growth, reaching an estimated GDP growth of 4.5% in 2011. Although still
shaken, Mexican consumers have regained a good proportion of their disposable income and
have begun to increase their consumption of food and beverages.
Demographically, Mexico is experiencing a population growth of almost 2%, adding to the
current population of over 112 million; 64% of the population is under the age of 35 and 78%
of the population resides in urban areas. These consumers are more familiar, and thus
oriented towards U.S. products; therefore, these demographic changes in Mexico bode well for
increasing U.S. exports.
Women continue to join the workforce in larger numbers, which leads to increased demand for
consumer-ready food products. Urban women in particular are shifting to healthier lifestyles for
themselves and their children and are thus shifting their food consumption patterns to a more
U.S./European style. These trends are also impacting food distribution and food consumption
in restaurants and hotels. This definitely helps sales of imported and usually higher value
Advantages and Challenges for U.S. Exporters in Mexico
All U.S. products can enter Mexico tariff- Mexico’s security situation continues to be a
free. concern, threatening national security,
Mexican consumers recognize U.S. brands although business practices are adapting to
and labels and associate them with high, this condition.
consistent quality and value, while Mexican Mexican consumers are price sensitive, and
retailers are very familiar with U.S. retail imported products in general are higher in
practices. price, and the demand for imported products
Population in urban centers is growing and depends also on the availability of certain
the rate of employment among women is food products.
continuing to grow. Transportation and distribution methods
Proximity to the U.S. keeps transportation inside Mexico are undeveloped in many
costs to Mexico low. regions.
The Mexican peso continues to be relatively Phytosanitary and technical barriers and
stable in its relation to the U.S. dollar, labeling requirements can cause border
making unexpected price fluctuations less crossing problems and delays as Mexican
likely. import regulations can change rapidly and
Major retailers are developing increasingly without notice.
sophisticated distribution systems, which Mexico is the country with the most free trade
will provide more space and better cold agreements in Latin America, opening the
chain technology for high value imports. door to many third-country competitors.
Local investment from restaurant chains Mexican retailers are demanding more often
continues to grow. that products be delivered locally with local
Continued growth in almost all of the servicing and attention.
processed food industry in Mexico, will Lower end, smaller supermarkets and
increase the need for inputs. convenience stores are the fastest growing
Industry practices are becoming more segments in retail, which are not primary
sophisticated ensuring cold chain locations for high-end U.S. products.
distribution for wider penetration Local producers and food processors are
nationwide. rising to the challenge of producing quality
Greater knowledge about organic products goods with an increase in variety, learning,
is opening new product opportunities at the and adapting to growing demands.
retail level; likewise, increased awareness Mexico exports large volumes of organic
of obesity issues is creating greater produce, offering direct competition to
demand for healthy products. American organic producers.
Sharing a land border with over 45 Mexico is prone to use SPS measures to
crossings, gives U.S. exporters a protect a few sensitive commodities.
competitive advantage over third country
SECTION II. EXPORTER BUSINESS TIPS
Personal relationships are essential to Mexican business relationships. Mexicans attach great
importance to courtesy in all business endeavors. A warm handshake combined with
conversation about the person’s well being, family, or other similar topics prior to launching
into any conversation related to business is considered a common courtesy. The concept that
“time is money” should be left at the border and, though Mexican businesses are also
conscious of the bottom line, courtesy and diplomacy are more important values to most
Mexicans than getting immediately “down to business”.
Personally visit your potential clients in Mexico. If a current or potential Mexican client visits
you in the United States, you are expected to wine and dine him. You will be accorded similar
treatment when visiting Mexico.
1. Traditional retail sales and marketing chains are changing rapidly.
2. Mexican consumers now are searching for more convenient food and foodservice
3. The addition of women in the labor force adds further to disposable household income
to allow for the purchase of products previously perceived as too expensive.
4. Mexicans are loyal to brands and buy them even if the price is slightly higher.
5. Supermarkets are more and more interested in buying directly from suppliers,
bypassing traditional distributors.
6. Retail expansion in both rural and small communities is creating new markets for
consumer products, restaurants and entertainment services are following.
7. New legislation prohibiting the sale of unhealthy food in public schools (affecting food
manufacturers/processors) might have an indirect effect on imports.
8. More young professionals and college students are driving an increase in the sale of
products like beer and snacks and consumption in fast-food and dining-out
9. Rise in urbanization is pushing up sales of packaged food and ready-to-eat meals, and
creating new markets for catering and fast-food services.
10.Food processors will increase their supply of health and wellness packaged foods, such
as cereals, processed fruits and vegetables and yoghurt.
11.Safer packaging options to allow children to handle products on their own, smaller
packaging options geared towards younger consumers as well as less affluent
consumers, in prepared or ready-to-eat meal substitutes and products with easy
preparation, such as microwaveable products.
12.Mexicans indulge themselves and usually grant themselves affordable goods on special
Entering the Mexican Market
U.S. exporters should consider contacting local distributors/importers as an important early
step in their efforts to establish themselves in the Mexican market. A good distributor should
promote sales and make sure that the imported products are available at points of sale. It is
essential to maintain close contact with your representative, especially regarding changes in
import procedures and documentation.
Carry out market research, not only in terms of typical market research, but also in
finding appropriate business contacts and thoroughly reviewing Mexican import
regulations in order to successfully seize market opportunities and overcome market
Participate in and/or attend Mexican trade shows, particularly U.S. pavilions organized
at selected shows. A show can serve as a way to contact local distributors/sales
agents, buyers and businessmen, and to become familiar with local competition. In the
case of new-to-market companies, be prepared to provide support for in-store and
media promotions to familiarize consumers with your products. Another option is
state/regional trade missions.
If no shows are of interest plan a visit to talk to buyers, retailers, distributors and other
players in order to prepare a more effective entry strategy.
Investigate if you will be able to acclimatize your product to local preferences, if
required; prepare product information/promotional material in Spanish and assign a
specific budget to promote your product locally.
Carry out background checks before entering into contractual agreements with potential
Information on import regulations for exporting to the Mexican market are detailed in our
annual Food and Agricultural Import Regulations and Standards Report; please review the
latest edition, available at our Global Agricultural Information Network:
SECTION III. MARKET SECTOR STRUCTURE AND TRENDS.
A. Retail Sector.
Ever since the signing of the North American Free Trade Agreement (NAFTA) in 1994, retail
trade has become more diversified and the quality of merchandise offered has improved in all
types of formats. Foreign players, especially from the United States, have entered the Mexican
market with different store formats, pushing Mexican retailers to modernize and expand their
facilities. The main urban cities are well covered by several supermarket chains and now the
strategy is to move out to smaller cities throughout the country and also to target specific,
localized, high-end segments. Still, nearly 50% of the retail market is covered by informal
establishments, such as street vendors and open public markets, which traditionally distribute
local, domestic products.
According to the Mexican Association of Nationwide Retailers (ANTAD), for 2011, associated
retail sales again increased 5% over the previous year. The retail sector continues to focus on
diversifying at established markets (for example: different store formats, based on different
income levels in one large city) and developing new points of sale in small towns and rural
For a more specific and thorough analysis of the Mexican retail sector, please review our latest
GAIN Retail Food Sector Report, available at our Global Agricultural Information Network:
B. Hotel, Restaurant, Institutional (HRI) Sector
Based on statistics published by the National Institute of Geography & Statistics (INEGI),
Mexico has over 20,000 businesses registered as hotels, motels and other lodging facilities
and more than 425,000 registered as restaurants, caterers, nightclubs, bars and other food
U.S. suppliers continue to enjoy favorable market conditions as American restaurants and
hotel chains expand operations in Mexico. U.S. products dominate imports with the main
competition coming from local firms; of all food products consumed in hotels and restaurants,
approximately 15% are imported. Independent distributors continue to be the main suppliers
for the HRI sector; however, they have been experiencing greater competition from large club
stores, which have been aggressively pursuing their share of this market, especially in the
We have published specific reports that make a more complete examination of the Mexican
HRI sector in some cases, for specific subsectors like restaurants or hotels; please review our
collection of HRI Food Service Sector Reports, available at the Global Agricultural Information
C. Food Processing Sector.
In Mexico, according to the National Institute of Geography & Statistics (INEGI), there are over
170,000 registered companies under the industry classification for food and beverage
manufacturing/processing. Mexico has a relatively strong food processing industry, growing at
a rate of almost 2%, and with a market value of nearly US$ 66 billion. Leading Mexican brands
have well-developed national distribution networks and are well positioned in the market and
enjoy high brand awareness with consumers, which are very loyal, despite economic
Still, since a new class of Mexican consumers is demanding products that are healthy,
convenient, and innovative, food processors are adjusting to these new demands and seek
innovative inputs or, in some cases, establish business relationships with foreign food
processors in order to exchange technological innovation for their knowledge of the market.
Although the majority of the food processing sector in Mexico is dominated by multinational
(both domestic and foreign) corporations, there is a large and growing opportunity for small to
medium companies to participate in this industry.
A more complete and exhaustive analysis of the food processing sector is available in our
Food Processing Ingredients Report, available at our Global Agricultural Information Network:
SECTION IV. BEST HIGH VALUE PRODUCT PROSPECTS
U.S. consumer-ready exports to Mexico have grown with record sales across many product
categories such as poultry meat, dairy, fresh vegetables, processed fruit and vegetables,
breakfast cereals and mixes, processed meat, wine, and beer. In some cases (like wine, food
preparations, and beef), specialists and industry contacts note that these markets can still
grow larger, creating additional opportunities to U.S. exporters.
2011 5-yr. avg.
m 2011 arket U annual Import .S.
size import tariff Key constraints over imports
P (Value of roduct growth sa (in million rate m
activeness for USA
arket dev arket attrelopment M
category m USD) (%) /3 illion USD)
Lack of market access
Meat $ 7,750.21 $ 755.36 25% 0 for some meat products,
[Bov like ground beef. ine]
Constant pressure from
$ 3,517.85 $ 679.95 20% 0 domestic producers ,
Meat claiming unfair trade
Antidumping resolution Chicken is the meat most
Pou $ 3,164.43 $ 919.49 15% 0 is currently on hold by consumed by Mexicans, mainly due ltry
meat Mexican authorities to price.
Pressure from local
producers to have
M $ 628.09 $ 594.12 85% 0 ilk add itional regulation on
powder milk and milk powder.
Because of high prices, Healthy eating trends create
a large segment of opportunities for cheese, especially $ 3,833.40 $ 223.32 25% 0
Cheese families cannot afford for low-fat, calcium-enriched and
cheese in their diet. lactose-free products.
Awareness and maturity of the
Constant pressure from market creates an opportunity for
domestic producers, non-traditional varieties. Healthy-
Fresh $ n/a $ 198.63 28% 0 claiming unfair trade eating promotional campaigns
apples practices. indirectly benefit U.S. fresh
M Healthy eating affects this category. ight be slightly
Sw Companies are including low-calorie eet affected by the recent
$ 2,394.5 $ 150.06 15% 0 or vitamin-enriched varieties and
biscuits law that forbids “junk
using more dried fruits as
food” within schools
Cultural barriers might Opportunities created for private
affect sauces that try to label and presenting this market $ 3,512.25 $ 166.49 15% 0
Sauces substitute traditional with new, innovative flavors to a
Mexican recipes. more knowledgeable consumer.
Opportunities created for new, $ 192.15 $ 151.02 -6% 0
Soups innovative flavors/ingredients.
Ready meals more popular due to
Ready-to- $ 450.31 $ 329.89 15% 0 the demand for convenient
eat mea inexpensive foods. ls
A special tax (IEPS) for Consumption of wine has gained
W momentum. Wine consumption both ine $ 510.09 $ 10.66 0 ranges from 25% to
in restaurants and at homes is
53%, depending on the
Consumer awareness and interest
special tax (IEPS) for in new, different brands creates a $ 11,716.30 $ 106.09 9% A 0
Beer beer is set at 26.5%. niche for “specialty” beer. Women
are emerging consumers.
/1 Source: Euromonitor and Post analysis
/2 Source: USDA/FAS BICO Report and Post analysis
/3 Source: Secretariat of Economy (www.economia.gob.mx)
SECTION V. KEY CONTACTS AND FURTHER INFORMATION
The primary mission of the U.S. Agricultural Trade Offices (ATO) in Mexico City and Monterrey
is to assist in the market development and promotion of U.S. food and agricultural products in
the Mexican market. There are a wide variety of activities and services that the ATOs, along
with other private sector representatives called “cooperators,” make available to help develop
U.S. agricultural interests in Mexico. If you have any questions or comments regarding this
report or need assistance exporting U.S. food and beverage products to Mexico, please
contact the ATOs in Mexico City or Monterrey.
U.S. Agricultural Trade Office in Monterrey
Blvd. Gustavo Diaz Ordaz #140 T2-P7, Col. Santa Maria
Monterrey, NL 64650
T: +52 (81) 8333-5289
F: +52 (81) 8333-1248
U.S. Agricultural Trade Office in Mexico City
Liverpool #31, Col. Juarez
Mexico, DF 06600
T: +52 (55) 5140-2671
F: +52 (55) 5535- 8357
APPENDIX – STATISTICS
Table A. Key Trade & Demographic Information
Agricultural imports from all countries / U.S. market share1/ US$ 21,404.34 million / 72.93%
Consumer food imports from all countries / U.S. market share1/ US$ 10,201.04 million / 72.48%
Edible fishery imports from all countries / U.S. market share1/ US$ 600.79 million / 9.84%
Total population / Annual growth rate2/ 112.33 million / 1.82% (2010)
Urban population / Annual growth rate2/ 87.39 million / 2.10% (2010)
Number of major metropolitan areas (>1 million inhabitan 2/ts) 12
S 3/ize of the middle class / Growth rate8/ 54.62 million (2006) / 4%
Per capita Gross Domestic Produc 4/t US$ 10,146.04 (current prices)
Unemployment rate4/ 5.221%
Per capita Food Expenditures5/ US$ 671.83 (2010)
Percent of female population employed6/ 39.75% (2010)
Exchange rate7/ US$ 1.00 = MXP 12.42
(All data is for 2011, except where noted)
1/ Source: Global Trade Atlas.
2/ Source: INEGI, 2010 Census.
3/ Used OECD definition of middle class: households with income between 50% and 150% of the national median; source: OECD
4/ Source: IMF World Economic Outlook Database, Oct. 2012.
5/ Source: INEGI, National Household Income & Expenditure Survey and 2010 Census.
6/ Percent against total number of women (14 yrs. old or above); source: INEGI, National Employment Survey and 2010 Census.
7/ Source: Mexico Central Bank, 2011 Daily Average Exchange Rates.
8/ Source: Euromonitor.
Table B. Consumer Food & Edible Fishery Product Imports
Mexican Imports, Imports - World (in mi mports - United States (in million llion USD I) USD U.S. imports share (%) )
2009 2010 2011 2009 2010 2011 2009 2010 2011
Consumer $ $ $ $ $ $
Or 71.94% 72.44% 72.48% iented, Total 7,888.63 8,971.91 10,201.04 5,675.26 6,499.35 7,393.88
- Snack foods $ $ $ $ $ $
58.13% 59.57% 63.95%
(excl. nuts) 417.24 475.17 604.61 242.56 283.06 386.65
$ $ $ $ $ $
cereals/Pancake 88.34% 86.94% 78.88%
mix 54.52 68.88 65.12 48.16 59.88 51.37
- Red meats, $ $ $ $ $ $
85.46% 84.22% 86.51%
fresh/chilled/frozen 1,924.30 2,285.47 2,317.42 1,644.55 1,924.73 2,004.74
- Red meats, $ $ $ $ $ $
88.96% 89.62% 88.38%
prepared/preserved 218.26 258.23 283.91 194.15 231.42 250.93
$ $ $ $ $
- Poultry mea $ t 90.10% 92.60% 94.15%
703.47 821.42 976.61 633.83 760.61 919.49
- Dairy products $ $ $ $ $ $
57.51% 61.49% 62.38%
(excl. cheese) 897.57 1,059.16 1,438.03 516.17 651.23 897.03
$ $ $ $ $ $
- Cheese 62.05% 63.14% 61.61%
261.85 329.72 362.46 162.47 208.19 223.32
$ $ $ $ $
- E $ ggs & products 99.84% 99.31% 99.44%
33.47 36.93 55.06 33.42 36.67 54.75
$ $ $ $ $ $
- Fresh fruit 82.73% 80.40% 80.57%
411.59 488.17 545.84 340.50 392.49 439.81
$ $ $ $ $ $
- Fresh vegetables 88.72% 81.58% 81.93%
170.62 209.28 176.89 151.37 170.73 144.92
- Fruit & vegetable $ $ $ $ $ $
56.54% 59.76% 58.66%
juices 57.18 58.30 87.11 32.33 34.84 51.10
- Processed fruit & $ $ $ $ $ $
55.49% 54.92% 55.15%
vegetables 561.63 600.58 711.33 311.66 329.84 392.27
$ $ $ $ $ $
- Tree nuts 90.79% 87.76% 88.66%
120.45 115.87 153.45 109.36 101.68 136.05
$ $ $ $ $ $
- Wine & beer 41.19% 37.22% 38.12%
254.00 271.23 307.26 104.62 100.95 117.13
- Nursery products $ $ $ $ $ $
& 47.93% 47.44% 49.96% cut flowers 72.39 77.24 105.76 34.69 36.64 52.83
- Pet foods (dog & $ $ $ $ $ $
85.25% 78.46% 81.82%
cat food) 65.82 48.96 54.66 56.11 38.41 44.72
- Other consumer- $ $ $ $ $ $
63.65% 64.37% 62.73%
oriented products 1,664.27 1,767.37 1,955.51 1,059.30 1,137.62 1,226.76
Fish & Seafood, $ $ $ $ $ $
Total 10.50% 7.30% 9.84% 363.06 501.02 600.79 38.14 36.56 59.14
$ $ $ $ $
- Salm $ on 34.70% 24.84% 36.99%
7.10 9.82 9.23 2.46 2.44 3.41
$ $ $ $ $ $
- Crustaceans 9.94% 5.52% 7.67%
84.60 111.18 118.44 8.41 6.14 9.09
- Groundfish & $ $ $ $ $ $
2.12% 1.28% 1.26%
flatfish 18.98 25.41 31.88 0.40 0.33 0.40
$ $ $ $ $ $
- Mollusks 31.14% 35.99% 11.65%
12.22 11.25 21.54 3.80 4.05 2.51
- Other fishery $ $ $ $ $ $
9.60% 6.87% 10.42%
products 240.17 343.36 419.70 23.06 23.61 43.73
Source: Global Trade Atlas
Table C. Top 15 Suppliers of Consumer Foods & Edible Fishery Products
C1. Mexico, Top 15 Suppliers of Consumer Oriented Agricultural (value in million USD)
2009 2010 2011
United States 5,675.26 United States 6,499.34 United States 7,393.88
Chile 425.27 Canada 497.01 Chile 515.37
Canada 381.42 Chile 449.13 Canada 461.22
New Zealand 259.68 New Zealand 298.42 New Zealand 375.20
Argentina 117.90 Spain 116.41 Spain 136.19
Uruguay 106.00 Argentina 110.16 Argentina 134.85
Spain 103.91 Uruguay 95.72 Uruguay 119.97
China 88.32 Netherlands 88.05 Netherlands 104.61
France 79.91 France 86.82 China 96.53
Netherlands 76.43 China 79.03 France 95.20
Italy 61.23 Italy 63.90 Ireland 83.66
Ireland 53.23 Denmark 57.52 Germany 73.31
Denmark 52.25 Germany 55.76 Italy 71.17
Sri Lanka 39.87 Ireland 54.50 Sri Lanka 63.42
Germany 39.86 Sri Lanka 45.32 Denmark 43.73
Rest of the World 328.02 Rest of the World 374.75 Rest of the World 432.70
TOTAL 7,888.62 TOTAL 8,971.91 TOTAL 10,201.04
Source: Global Trade Atlas
C2. Mexico, Top 15 Suppliers of Fish and Seafood Products (value in million USD)
2009 2010 2011
China 99.33 China 172.44 China 226.09
Vietnam 61.28 Vietnam 79.12 Vietnam 102.77
Chile 41.32 Chile 43.72 United States 59.14
United States 38.13 United States 36.55 Chile 49.82
Guatemala 18.96 Guatemala 21.20 Norway 20.09
Thailand 13.70 Norway 19.47 Spain 12.71
Norway 11.31 Honduras 11.40 Guatemala 12.41
Belize 7.95 Thailand 9.97 Peru 11.64
Spain 7.10 Nicaragua 9.89 Honduras 10.73
Indonesia 6.59 Taiwan 9.78 Marshall Islands 10.28
Honduras 6.52 Marshall Islands 8.63 Vanuatu 8.46
Costa Rica 5.49 Indonesia 7.72 Nicaragua 8.25
Taiwan 5.43 Belize 6.84 Taiwan 7.51
Venezuela 4.94 Spain 6.68 South Korea 7.31
Canada 4.76 Costa Rica 6.43 Japan 5.84
Rest of the World 30.25 Rest of the World 51.18 Rest of the World 47.74
TOTAL 363.06 TOTAL 501.02 TOTAL 600.79
Source: Global Trade Atlas
FAS/Mexico Web Site: We are available at: http://www.mexico-usda.com or visit the FAS
headquarters' home page at: http://www.fas.usda.gov for a complete selection of FAS
worldwide agricultural reporting.
Useful Mexican Web Sites: Mexico's equivalent to the U.S. Department of Agriculture
(SAGARPA) can be found at http://www.sagarpa.gob.mx and Mexico’s equivalent to the U.S.
Department of Commerce (SE) can be found at http://www.economia.gob.mx. These web sites
are mentioned for the readers' convenience but USDA does NOT in any way endorse,
guarantee the accuracy of, or necessarily concur with, the information contained on the