Distribution Networks in Poland

Overview by Globlatrade.net:

Types of Outlet

Hypermarkets and supermarkets
All types of products
Carrefour, Auchan, Tesco, Real, Leclerc
Department Stores
All types of products
Galeria Centrum
Large shopping centers
All types of products
Targowek, Manhattan, Ptak, Arkadia
Discount stores
Mainly for foodstuffs.
Biedronka, Lidl
Specialized stores
Specialized in one family of products: gardening, DIY, sport, etc.
Gardening and DIY: Leroy Merlin, Castorama, Obi
Everything for the house: Ikea, Conforama, Domoteka
Sport : Décathlon, Go sport
Perfume and cosmetics: Sephora, Douglas, Rossmann
Books, discs: Empik

Evolution of the Retail Sector

Growth and Regulation
In a few years, distribution has become practically a private sector and the number of outlets has risen considerably. However, nowadays, this sector remains unstructured with a majority of small shops in rural areas where hypermarkets have not yet set up business. On the other hand, in large towns, the big foreign groups have moved in and out of 900 supermarkets, 432 are of foreign origin. We can mention:
- Real which belongs to the Metro AG group and has 27 stores,
- Hypernova ( Ahold group) with 27 stores,
- Tesco with 37 stores,
- Auchan, Geant and Carrefour (respectively 19, 17 and 14 outlets).
Among the discount stores, we can recognize the names:
- Biedronka,
- Plus discount, etc.
Modern distribution (hypermarkets, supermarkets, discount) had a market share in the food trade of 35% in 2004. We can suppose that the trend will evolve in favour of discount stores and small shops in small towns in Poland.
It is estimated that, ten years from now, Poland will have an identical distribution system to that existing in western countries.

On the other hand, specialized distribution does not escape either from internationalization:
- in the DIY sector, we find Leroy Merlin, Castorama...
- for household appliances, Ikea, Conforama... are on the scene
- for sports items, we find Décathlon, Go sport, etc.
Market Shares

Organizations in the Retail Sector
Polska Organizacja Handlu i Dystrybucji (Association of employers in big distribution companies)
Polska Rada Centrow Handlowych (Polish Council for Shopping Centers)

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Experts Views (1)
  • Distribution and Import Channels

    Poland’s retail sector has been growing steadily in recent years, while the total number of shops reduced to 385,700 in 2008 from 449,000 by end-2002, after fast growth in the early 1990s, and more importantly due to the rise of hypermarket and supermarket groups

    Hong Kong Trade Development Council (HKTDC) on 26 Apr 2011 related to Distribution Networks in Poland

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  • Hong Kong Trade Development Council...

    Government Trade Promotion, Hong Kong SAR