Sales in Singapore
Reaching the Consumers
- Consumer Behavior
- Consumers keep in mind factors such as price, quality and service when making a purchasing decision.
After sales service is very important for the consumer in Singapore.
Singaporeans like new products, but they stay loyal to the brand names that they know.
Pricing has to be very competitive as bargaining is an acceptable shopping trait.
- Consumer Profile and Purchasing Power
- The consumer in Singapore has high standard of living and is a keen buyer of foreign products. Singaporeans are not only brand conscious but are very loyal and cautious too. They like to experiment with new products after getting assured about its quality and customer care service. The purchasing power is at par with most of the European countries.
- Consumers Associations
CASE , Consumer Association of Singapore
- Main Advertising Agencies
Association of Accredited Advertising Agencies (4As)
Distributing a Product
- Evolution of the Sector
- With the improved economy of Singapore, increasingly affluent consumers are more willing to spend. In addition, various new shopping malls such as VivoCity, Central and Ang Mo Kio Hub all stimulated the retail scene in 2007. Existing shopping malls such as Centrepoint, Tampines Mall and White Sands were also revamped, with new extensions built to accommodate more retailers in order to remain competitive. The influx of retailers to these new selling spaces further attracted consumers who increasingly visited them at weekends, boosting growth in 2007.
- Market Shares
The distribution sector in Singapore is similar to the western countries, with a domination of the large-scale distribution network which carries out the majority of retail sales. The high standard of living of the Singaporean and their taste for Western products attract a lot of foreign groups to this 640 km² territory.
- Organizations in the Retail Sector
Singapore Retailers Association
The Association of Shopping Centers
Market Access Procedures
- International Conventions
- Member of
World Trade Organisation
Party to the Kyoto Protocol
Party to the Washington Convention on International Trade in Endangered Species of Wild Fauna and Flora
Party to the Basel Convention on the Control of Transboundary Movements of Hazardous Wastes and Their Disposal
Party to the Montreal Protocol on Substances That Deplete the Ozone Layer
- Main International Economic Cooperation
Singapore does not belong to any Customs Union.It is a member of the
Asia -Pacific Economic Cooperation (APEC).
It is a member of the ASEM (Asia-Europe Meeting).
It is a member of the SEAT (Six East Asian Traders)
Singapore is a signatory to multilateral and bilateral agreements with many countries. Visit: IESinggapore.
- Non Tariff Barriers
Import procedures in Singapore are very liberal. Most goods can enter the Singaporean territory without any restriction. Only a few products, such as chewing gum and weapons are banned. There is a license system required for about 6% of the total amount of imports and concerns fresh fruits and vegetables, plants, meat, animals, medicines, broadcasting products (automatic licenses) and also some sensitive products likely to represent a risk for health or the State (non automatic licenses). These licenses are generally issued by the International Enterprise Singapore. Some other institutions may be involved such as the Ministry of Health.
- Customs Duties and Taxes on Imports
- 0%Singapore is duty free except for products like automobiles, gasoline, tobacco, and alcohol. For more details, visit: Tariff Schedule
- Customs Classification
- Singapore applies the Harmonized Customs System.
- Import Procedures
Firms importing goods into Singapore require making an inward declaration, in addition to having an import permit.
For details, visit: Import Procedure
- Importing Samples
- Goods entering the country temporarily for repair, stage performance etc. can do so without payment of duty or GST. Using an ATA carnet, foreign companies/exhibitors can import products into the country. For details, visit: Customs Singapore
Organizing Goods Transport
- Main Useful Means of Transport
- Singapore has a well-developed and advanced transportation infrastructure.
The Port of Singapore , with 6 free-trade zones, is ranked second in the world in terms of container traffic. It is operated by Maritime and Port Authority of Singapore. It is also the world's busiest hub for transshipment traffic.
The airport of Singapore (international Changi airport) is considered as one of the best in the world. It is composed of two air terminals connected by monorail.
The road network consists of 8 highways. The objective of the Land Transport Authority (LTA), (under the Ministry of Communication and Information technology), is to promote ground transport for a better use of the city by developing public transport. The construction of 9 expressways and two highways (partially subterranean) of a total length of 155 km is in progress in the Eastern part of the island.
Port of Singapore
- Sea Transport Organizations
Maritime and Port Authority of Singapore
Port of Singapore Authority
- Air Transport Organizations
Civil Aviation Authority of Singapore
- Road Transport Organizations
Land Transport Authority (LTA)
Public Transport Council (PTC)
- Rail Transport Organizations
Land Transport Authority (LTA)
Identifying a Supplier
- Type of Production
Manufacturing and services are the twin engines of the Singapore economy and account for 25% and 70% respectively of country's GDP. The electronics and the chemical sectors are the two leading sectors of the manufacturing industry, each contributing nearly 30% to the GDP.
To maintain its competitive position despite rising wages, the government seeks to promote higher value-added activities in the manufacturing and services sectors. It also has opened the financial services, telecommunications, and power generation and retailing sectors to foreign service providers and greater competition.
- Business Directories
Yellow pages Singapore
Asia Yellow Web
- Manufacturers Associations of the Main Industries
Singapore Manufacturers Federation (SMa)
Singapore Food Manufacturers Association (SFMA)
The Association of Electronic Industries in Singapore (AEIS)
Singapore Association of Pharmaceutical Industries (SAPI)
Singapore Precision Engineering & Tooling Association (SPETA)
Singapore Industrial Automation Association
Singapore Contractors Association Ltd. (SCAL)
Singapore Plastic Industry Association (SPIA)
- Trade Agencies and Their Representations Abroad
Singapore International Chamber of Commerce
Association of Small and Medium Enterprises
- Enterprises Federation
Singapore Business Federation
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Singapore is home to a variety of franchise concepts. There are nearly 500 concepts and more than 30,000 franchisees operating in Singapore.
U.S. Commercial Service Singapore on 16 Jan 2012 related to Sales in Singapore
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U.S. Commercial Service on 19 Apr 2011 related to Sales in Singapore
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U.S. Commercial Service on 23 Mar 2011 related to Sales in Singapore
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U.S. Commercial Service Singapore on 20 Dec 2010 related to Sales in Singapore
Pricing is very competitive. Major department stores and retail chains offer fixed-price merchandise, while the smaller shops expect buyers to bargain.
U.S. Commercial Service Singapore on 23 Feb 2010 related to Sales in Singapore
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