Selling Factors/Techniques

An Expert's View about Business Environment in Belgium

Last updated: 11 Apr 2011

It is important to remember that Dutch, French, and German language divisions define consumer characteristics in the Belgian market. At the industrial level, where price and technical factors are usually paramount, the language issue is not particularly significant. At the consumer level however, issues such as labeling and marketing strategies take on greater weight. In both instances, language can influence the personal relationships between buyers and sellers, so it is necessary to determine whether importers and distributors can service the entire Belgian market.

The prevailing Belgium law for labeling simply requires that consumers of the targeted market must be able to read the product information. Typically this has been Dutch in the northern half of Belgium (Flanders), French in the southern half of Belgium (Wallonia), and German in two small communities of German-speaking Belgians on the Belgium-German border. Generally both Dutch and French appear on all products sold in the Belgium market and should be the most prudent option for all newcomers.

Read the complete guide to Doing Business in Belgium

 


Posted: 10 April 2011, last updated 11 April 2011

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