Belgium is a highly competitive market in which the Belgian importer is looking for the best quality at the lowest price. American products and technology are highly regarded but do not command higher prices than comparable products. It is important to remember that while Belgium is a significant market in its own right, it is also the country of entry for many imports originating from many countries, with final destinations all throughout Europe. This characteristic gives Belgian buyers access to a wide range of products at competitive prices.
U.S. companies are advised to quote prices on a Cost Insurance Freight (CIF) basis, surface or airfreight. This is standard practice for most exporters, since it facilitates price comparison between EU suppliers. Import duties are usually quoted on a delivered to warehouse basis.
Read the complete guide to Doing Business in Belgium