The Canadian lawn and garden equipment industry responds to the general demand and requirements of consumers, landscape professionals, and golf courses. While exact figures are not currently available, the Canadian market is import based, representing an opportunity for US firms to grow their business in the Canadian
market. The United States (U.S.) is responsible for the vast majority of imports into the Canadian market for lawn and garden products, which in 2009 was estimated to be worth over $2 billion.
Despite a small decline in 2009 due to the worldwide economic downturn, the size of the Canadian lawn and garden equipment market has been growing steadily for a number of years, and is predicted to continue on this trend for the foreseeable future. On a regional basis, and with an overall projected demand of nearly 90 percent in 2013, North America and Western Europe are poised to continue being the dominant markets in the lawn and garden industry. Given that only a handful of Canadian companies manufacture lawn and garden equipment for consumers and landscape professionals, the Canadian lawn and garden equipment market is heavily reliant on
imported products. Therefore, despite the small decrease in imports for 2009, both imports and aggregate demand in the industry have been growing steadily for a number of years, and are predicted to continue growing in the foreseeable future.
Outdoor living and gardening has been increasing in popularity, and there has been an increased reliance on imported products to satisfy the increasing demand. The U.S. manufacturers of lawn and garden equipment hold a strategic advantage in the Canadian market due to the North American Free Trade Agreement (NAFTA) and the duty free status it affords them.
According to the Freedonia Group, it is expected that global demand for lawn and garden equipment will grow at a rate of 2.4 percent per annum, through 2014. Overall, the global lawn and garden equipment industry is worth $18.4 billion. North America represents the largest market for these products, an estimated 60% of global demand.