Major Channels of Product Distribution

An Expert's View about Distribution Networks in China

Last updated: 22 Feb 2011

1-1 Major Channels of Product Distribution


In China's distribution sector, the coverage of its vertical wholesaling system is extensive with wholesalers reaching out to a large number of widely dispersed rural markets at county level and below where the distribution system is undeveloped, meeting the enormous consumption needs of markets at the lower end. On the other hand, the coverage of China's horizontal retailing system is relatively narrow and retailers tend to concentrate in markets at different levels.


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Posted: 21 February 2011, last updated 22 February 2011

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