5-2 Operation Models of Distributors/Agents
There are mainly three distribution models based on the distributor's coverage.
1. Multi-Layer Regional Agent
Under this model, the market is divided into several major regions, with a sole agent established in each region. The agents can be divided into several classes, and the regional sole agent may develop its secondary agents or distributors. The biggest advantage of this traditional distribution model is that a sizeable sales network can be formed in a short time with relatively low costs. The sales network can also be expanded quickly building up the product brand.
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