China Stationery & School Supplies

An Expert's View about Sourcing in China

Posted on: 29 Mar 2010

China makers of stationery and school supplies are fortifying their export capability as they prepare for an upturn in coming months.


Most companies anticipate overseas shipments to grow in 2010 as the global economy stabilizes and foreign buyers spend more on their product sourcing.


Manufacturers are strengthening their export competence mainly through design diversification. This is done either by branching out to related stationery products or making existing models more distinctive via novelty add-ons.


An increasing number of suppliers are also directing their R&D efforts toward compliance with international safety standards such as the Consumer Product Safety Improvement Act of the US or CPSIA.


To meet this regulation, companies are purchasing raw materials such as pigment from reputable providers and requiring submission of safety datasheets. Third-party testing for EN 71, ASTM and RoHS conformance is also conducted on request.


The following are some of the keytrends we see in China’s stationery and school supplies industry:

• The use of environment-friendly and standards-compliant materials will top the R&D initiatives of most makers. Pens made with biodegradable straw and cassava, as well as paper-based products that contain recycled or strawfiber are gradually gaining traction.

• Colorful embellishments and bright shades will continue to enliven simple items such as punchers, paperclips and staplers, some of which have beads and floral prints on the body.

• Suppliers will either increase quotes in coming months to compensate for margin losses or keep them steady to maintain their pricing advantage over competitors. For many companies, reductions are not feasible at this point, as doing so will narrow their profit further.

• In the next 12 months, more makers will revert to North America, which was the worst hit by the economic downturn. In fact, 40 percent of suppliers featured in this report point to this as their most important target market.



The above is extracted from the Executive Summary of China Sourcing Report: Stationery & School Supplies


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Posted: 29 March 2010

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