China Computer Input Devices Industry

An Expert's View about Major Exports in China

Posted on: 26 Mar 2010

China remains the world’s largest supplier of computer input devices and accounts for 80 percent of global output. Makers are optimistic about keeping their market lead even as the industry lurches from the impact of the economic crisis.


Although the manufacturing base has been thinning as many suppliers exit the line, surviving companies project that rebounding PC sales will stimulate demand for computer input devices. Makers expect trends for wireless products will spur grow thin the wireless mouse and keyboard sectors.


China’s PC camera sector is currently driven by CMOS-based models. Some makers will continue to offer CCD units, but mostly for the high-end segment. A growing number of companies will be releasing IP enabled versions and camera modules for integration into laptops.


Wired models will likely continue to lead the mouse and keyboard segments. Optical and laser mice currently dominate the supply of wired units, which also includes ball and motion-based versions.


Makers of wireless mice and keyboards generally use 27MHz or 2.4GHz RF. Production of Bluetooth units will rise steadily as chip costs continue to decline.


PC remote controls from China are based mainly on IR and 2.4GHz RF technologies. PC microphones support VoIP, Skype and voice-to-text.


The following are some of the keytrends we see in China’s computer input device industry:

• Although price competition remains the industry’s biggest challenge, many companies will be increasing quotes in coming months to compensate for rising production costs and a fluctuating currency exchange rate.

• A few companies will be reducing quotes to boost competitiveness and penetrate price-sensitive markets.

• Makers’ product development efforts are centered on adding value through the integration of new features and functions. New mouse models, for instance, incorporate mini USBspeaker, laser pointer and remote control functions. Those targeted at gaming applications have more buttons.

• Design trends are pointing toward more compact and stylish housings. Suppliers of keyboards are introducing flexible models that are made of silicone.

• Makers are also improving production efficiency and sustaining development activities to strengthen OEM and ODM capability. A few are promoting their own brands.

• To boost margins, suppliers are expanding both their domestic and overseas sales. While some will continue to ship products to the US, many companies are exploring new markets in the EU, the Asia-Pacific region and the Middle East.




The above is extracted from the Executive Summary of China Sourcing Report: Computer Input Devices


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Posted: 26 March 2010

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