Franchising has developed quite extensively in Egypt over a short time, especially in the fast-food sector. There are numerous international franchisees in Egypt at present, including food and non-food franchisees with hundreds of individual outlets.
The Egyptian fast food market, dominated by American chains, has experienced notable expansion since it began in 1970, and market sources expect the growth to continue at an annual rate of 15-20% over the coming years. The current food franchise market size is estimated at more than $300 million. Some of the popular chains include: Chili’s, TGIF, Hard Rock Café, KFC, Cinnabon, McDonald’s, Pizza Hut, Baskin Robbins, Caravel Ice Cream and Ruby Tuesday During the 1990s, non-food sectors started to develop and it now have a large market potential. A limited number of companies in the fields of hotel management, car rental, language education, health and fitness, electronics, and computer training are currently franchised in Egypt.
Egyptian Franchise Development Association (EFDA) represents and serves the franchise industry in Egypt. EFDA promotes the concept of investment through franchising, encourages training and quality control, and works to solve common problems in the industry. Moreover, EFDA sponsors a local Franchise show every year in the spring or early summer.