Trade Promotion and Advertising in Hong Kong

A Hot Tip about Sales in Hong Kong SAR

Posted on: 25 Mar 2010

U.S. companies can use a variety of promotional vehicles to introduce and raise the visibility of their products and services in the Hong Kong and Macau markets. These include:

• Special trade fairs and exhibitions

• Advertising in the media, Internet and other public relations activities

• Seminars

• In-store promotions

• Joint promotions with wholesale and retail outlets


Hong Kong Exhibitions


Hong Kong is a major conference and exhibition center, with hundreds of international exhibitions held annually. Located in the business district on Hong Kong Island, the Hong Kong Convention and Exhibition Center is owned by the Hong Kong Trade Development Council (HKTDC) and operated by Hong Kong


Convention and Exhibition Center Management Ltd. With the continuous growing demand of exhibition space from HKCEC’s current and potential new clients, the HKCEC completed its second expansion project in April 2009. Upon completion of the second expansion, the HKCEC provides total rentable space of 91,500 sqm (984,540 sq ft), and total purpose-built exhibition hall space of 66,000 sqm (710,160 sq ft).


AsiaWorld-Expo is located next to Hong Kong International Airport. AsiaWorld-Expo offers over 70,000 square meters of exhibition and function space. Both of these modern facilities make Hong Kong “The Events Capital of Asia.”




Read the full market research report

Posted: 25 March 2010

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