Trade Promotion and Advertising in Indonesia

A Hot Tip about Sales in Indonesia

Posted on: 2 Mar 2010

Advertising in local media and newspapers is recommended for introducing new products, particularly in areas of purchasing power concentration, such as Jakarta and West Java. In January 2008, the prices quoted for a display regular full color 175 mm x 270 mm ad ranged from $2,000 to $5,500 in five prestigious daily newspapers. In those same newspapers, the same black and white ad ranged from $1,500 to $3,500.


A listing of the major newspapers and business journals (in the Indonesian language, except where noted) follow below. Website addresses are provided when available.


Newspapers (dailies):

  • Bisnis Indonesia
  • Jakarta Globe (English)
  • Jakarta Post (English)
  • International Herald Tribune (English)
  • Kompas
  • Kontan
  • Media Indonesia
  • Republika
  • Seputar Indonesia
  • Suara Pembaruan
  • Tempo
  • The Asian Wall Street Journal (English)

News magazines:

  • Gatra (Weekly)
  • Globe Asia (Monthly)
  • Tempo (Weekly) (Indonesian and English)
  • Trust (Weekly)
  • Warta Ekonomi (Twice a week)
  • Business Journals:
  • Business News (Twice a week, English or Indonesian)
  • Capital (Monthly - Indonesian/English)
  • Eksekutif (Monthly)
  • Far Eastern Economic Review (Bi-Monthly/English)
  • Indochemical (Monthly, English and Indonesian)
  • Indocommercial (Monthly, English and Indonesian)
  • Indonesian Business (Monthly)
  • Indonesian Commercial Newsletter (Monthly, English and Indonesian)
  • Info Bank (Monthly)
  • Kontan (Weekly)
  • Swasembada (Monthly)
  • Indonesian Portals – Internet Driven Business in Indonesia


In most cases, direct mail advertising is efficient and effective, if the mailing lists are properly prepared and updated. Local advertising agencies can also assist in arranging films, slides, and posters and signboards for bus exteriors, bus stop shelters, and bridges.


Television has so far been the best medium for national coverage and the one that reaches the most consumers. Television advertising has grown rapidly and surpassed newspaper advertising in dollars spent since 1992. Indonesia has ten commercial television stations (Anteve, Indosiar, Global TV, RCTI, SCTV, TPI, Metro TV, Trans TV, TV7 and TV-One) and one state-owned station (TVRI).


Overall spending on advertisements shot up 19 percent to Rp41 trillion (US$3.8 billion) in 2008 from Rp32 trillion in the previous year with television stations as the largest beneficiary, receiving 63 percent of advertisements, followed by newspapers which accounted for 33 percent of ad spending. Indosiar, RCTI, and SCTV are the most popular stations and are available in most Indonesia’s major cities. Domestic advertising agencies are well developed and local content in advertising and entertainment programming often is used for brand development and promotion.



Read the full market research report

Posted: 02 March 2010

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