Printing and Graphic Arts Sector

An Expert's View about Sales in Mexico

Last updated: 13 Mar 2011

Summary

The Printing and Graphic Arts industry in Mexico is expected to grow significantly in the coming years. However, the lack of technology and training slows its economic development. There are many business opportunities for U.S. exporters of machinery and supplies. Mexican customers demand low prices, quality, service, fast delivery times, after sale service, warranties, and payment terms among others.


Market Overview


The Graphic Arts industry in Mexico contributes almost 4 percent to the national GDP generating 120,000 direct jobs and 600,000 indirect jobs. It is an important part of the economy with more than 14,900 companies. 98 percent of these companies are micro (less than 20 employees) or small (between 21-100). Moreover, more than 25 percent of the companies are located in Mexico City and the surrounding area. This report covers the following sectors: books, magazines, newspapers, and journal printing as well as advertising (posters, billboards, promotional materials, and point of purchase displays), container packaging, labeling, brochures, catalogs and forms.

 

Read the full market research report  


Posted: 10 February 2011, last updated 13 March 2011

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