Motorcycling is a relatively new phenomenon in Turkey. The total motorcycle parts and accessories
market size is estimated to be $ 220 million in 2010 and both high-end and low-end products seem to be
the best prospects. More than 63% of the market is expected to be met by imports. There are a few local
producers that produce under the license of foreign brands; however, imports are dominated by Chinese
products. U.S. motorcycle imports are 2.6% of the market and consist of motorcycles with engines
exceeding 800 cc. in the motorcycles market, and chassis, saddles & seats and grips for luggage are
major accessories that are imported.
U.S. suppliers are strongly encouraged to work with a local distributor to both overcome the lengthy
procedures of importation of motorcycles, and also get their products known in the local market.
Motorcycles started to be imported the 1990's with individual purchases of the most popular brands. By
the end of 2010, the number of motorcycles in Turkey is estimated to be 2.3 million.
In 2005, the number of motorcycles sold was 240,000, as the average per capita income of Turks began
to exceed $3,000. At the time experts predicted that sales in 2006 would increase, because the number
of motorcycles sold per individual was relatively low compared to other countries. Italy is the country with
the most motorcycles per 1000 people in Europe (181), whereas Turkey has only 29 per 1000 people.
The market is expected to increase to 400 – 500,000 motorcycles sold per year.
2006 was a record year for motorcycles sales in Turkey with 400,000 motorcycles sold. Government of
Turkey (GOT) wanted to take advantage of this booming market and increased the Special Consumption
Tax (OTV) on motorcycle sales from 8% to 22% for motorcycles with the engine size of 250 cc and lower
and 37% for the motorcycles exceeding this size. The new regulation was passed overnight and on the
second day of a major motorcycle show in Turkey. The increase in tax resulted in a tragic decrease in
sales and only 190,000 motorcycles were sold in 2007. In 2008, global crisis hit the market and only
185,000 were sold that year. While industry experts estimated only 70-80,000 sales in 2009, government
officials took measures to protect the market from the global economic crisis: 1) GOT decreased the
Special Consumption Tax (OTV) from 22% to 11% for motorcycles with the engine size below 250 cc and
decreased the OTV from 37% to 32% for the those above 250 cc. Even though the tax decrease helped
the industry to reduce inventory, it wasn’t sufficient to increase sales to expected levels. In 2009, the
sales volume was around 145,000 and 150,000 motorcycles are expected to be sold by the end of this
year. Currently, the number of motorcycles in Turkey is estimated to be around 2.3 million.
In 2004, there were 10 internationally known brands present in Turkey. The additional imports from
China have increased the number of brands to 220. However, these brands are not taking market share
away from other internationally known brands, but have increased the size of the market by supplying