<b>The pet products maker is enhancing product features and implementing strict spot checks to ensure quality.</b>
Wenzhou Yuanfei Pet Toy Products Co. Ltd relies on strong design capability and elaborate quality management procedures to boost sales. And with propitious business conditions, the supplier is confident of higher gains this year.
In an interview with Global Sources, Wenzhou Yuanfei general manager Zhu Xiaorong talks about how the company increases product value and the strategies it employs to edge out industry rivals.
<b>What distinguishes your company from others in the industry?</b>
Our manufacturing procedures comply with the HACCP, which has stricter standards compared with ISO 9000. We also have a full range of equipment and workshops that help us meet deadlines. These include 40 Brother sewing machines and drying facilities for dog chews.
Additionally, we are very experienced in OEM and ODM. To date, we have already finished more than 100 samples for different clients. To keep our selection updated, our R&D team follows the latest international trends. We also apply for patents for our original designs.
<b>What are the popular design trends this year?</b>
We usually base our designs on buyers' preference. This year, we are concentrating on improving appearance and function. Many of our new pet toys, for instance, come in food themes such as cakes and hamburgers. Our harnesses and collars, meanwhile, are equipped with reflectors to prevent nighttime accidents. These products can also carry the owners' contact details in case pets get lost.
<b>How do you ensure product quality?</b>
Our QC staff ensures that all materials are tested before forwarding them to the manufacturing lines. We also conduct full inspections of semifinished models during production. The final pieces, meanwhile, undergo random checking before delivery.
We have separate manufacturing lines as well for products intended for different overseas markets. The reason is that these destinations often have varying requirements. As regards our labor pool, we have employees that boast years of industry experience.
<b>How are you coping with various industry hurdles?</b>
To maintain a steady workforce, we have increased employees' salaries. And although raw material costs are stable at the moment, the yuan's appreciation is impacting our business a lot. Our margins have experienced a 5 percent drop albeit we already raised product prices by 10 percent.
<b>Do you have plans of market expansion and establishing your brand?</b>
Yes. We expect overseas revenue to increase about 30 percent by year-end. We can attribute this to the regained stability of the US and EU markets, as well as our expansion efforts in Japan. Previously, we did business with Japan importers but now we are working directly with retailers. This eliminates the need for intermediaries, enabling us to reap higher margins.
<b>About the company</b>
Wenzhou Yuanfei is a manufacturer of pet products, whose selection includes collars, leashes, harnesses and chews. It boasts a 12,000sqm rawhide factory with a monthly output of 3,000 tons, and 3,000sqm leather and 2,000sqm nylon collar plants that churn out 1.2 million and 1.4 million pieces, respectively.
Models are exported mainly to the US, Europe and Japan. Wal-Mart, Petsmart and Target are among the supplier's major clients. The maker's revenue reaches $13 million annually.
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