Sales Representative in Taiwan

Overview by

Commercial Intermediaries

Trading Companies
  • Type of Organization
A product can be distributed by going directly through a buying group. For agri-food, Carrefour, Auchan, 7 eleven and Wellcome offer these services. Distributing without an intermediary can be more difficult especially because of the language barrier. But it all depends on the product you want to export.
  • Main Actors
Carrefour, Auchan, 7 eleven, Wellcome.
Useful Resources
Business Express

Using a Commercial Agent

The Advantages
Knowledge of the environment and the language. Presence on the spot. Personal contact with the customer which is very important for the Taiwanese.
Where to Be Vigilant
Find a reliable agent, try to obtain references.
Elements of Motivation
Finding a Commercial Agent
Global Representation
Find Sales and Distribution Service Providers in Taiwan on

Setting Up a Commercial Unit

The Advantages
Presence on the spot. Try to find local partners since the cultural group is difficult to integrate without contacts on the spot.
Where to Be Vigilant
It should be considered in the case of long-term sales development. It is difficult to set up business without local partners.
Different Possible Forms of Settlement
  • A Representative Office
It depends on the fiscal advantages. A joint-venture may be taking a risk because of the very great cultural differences.
  • A Branch Office
A branch office may take and fill orders and carry out a full marketing program, including advertising, recruiting a sales force, and performing promotional activities.
  • A Company
Setting up a wholly owned corporation will involve more time and expense.


Evolution of the Sector
Many franchises are present in Taiwan.
Some Big Franchises
Carrefour, food indutry
Fnac, electronic products, books…
Géant, Various products
Conforama, furnitures
Pizza hut, pizzeria
Watson's, Various products
Wellcome, food
For Further Information
Taiwan Franchise Association
Find more on about Selling to Taiwan.

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