Sales Representative in Tunisia

Overview by

Commercial Intermediaries

Trading Companies
  • Type of Organization

Being listed with the Ministry of Trade and Industry is an obligatory step for breaking into the hypermarket sales market. The cost of getting onto the listing can be substantial and promotional operations are at the supplier's expense.

After obtaining this authorization, foreign companies can get in contact with importers-exporters.
  • Main Actors
Market share of organized distribution: (Estimations Tunisie Valeurs 2006) - Géant : 13% - Magasin Général : 20% - Carrefour & Champion : 22% - Bonprix : 9% - Promogros : 13% - Monoprix : 23%.
  • Type of Organization
In addition to their role as a commercial intermediary, wholesalers also offer services such as making up ranges, storage, repackaging, delivery, etc. Wholesalers are generally specialized in a certain type of convenience goods (food or not) or in equipment for industry and the handicraft industry. At the end of 2004, there were 210 000 retail shops, that is 195 000 retailers and 15 000 wholesalers.
  • Main Actors
Promogros, Magro
Useful Resources
Ministry of Trade and handicrafts

Using a Commercial Agent

The Advantages
More realistic for a small or medium enterprise as concerns marketing strategy. Most often they are exclusive agents for the whole country.
Where to Be Vigilant
The agent should be chosen for his motivation, his interest in the product, his references and the range of products he is in charge of. Supplementary commercial investments will be necessary to support the agent's work (catalogs, samples of products, etc.)
Elements of Motivation
The total amount of commission is an important element for motivation. Sometimes recourse is had to a system of contests and competition between agents. Supervision and close contact may be necessary for a good follow-up of the agent's activity.
The Average Amount of Commission
An agent on commission is paid according to the turnover he achieves.
Breach of Contract
The termination of an agency contract is carried out with one month's notice during the first year, two months' notice the second year, and three months' notice the third and following years. The agent is entitled to compensation if he is not the cause of the breach of contract.
Finding a Commercial Agent
Freelance Tunisia, Sales Agents in Tunisia
Find Sales and Distribution Service Providers in Tunisia on

Setting Up a Commercial Unit

The Advantages
The administrative circuit is difficult in Tunisia.
Where to Be Vigilant
Discuss the commission carefully from the start.
Different Possible Forms of Settlement
  • A Representative Office
A representative office may be necessary to obtain data about the market or other and to provide promotional support. However, as a representative office cannot be involved in commercial transactions or generate income, it cannot manage orders directly.
  • A Branch Office
A branch office can take and fill orders and carry out a marketing or advertising program, recruit the sales force and carry out promotional activities. Setting up a branch office is considered as a direct investment and must be declared to the Ministry of Finance.
  • A Company
Setting up a subsidiary needs time and leads to considerable expense. However, it offers a better guarantee of protection for the registered trade mark, of obtaining credit and of breaking into the market.


Evolution of the Sector
Tunisie-Franchise is a subsidiary of Occasion Franchise Canada - the leader in promoting franchising in the second largest franchise market in the world. Tunisie-Franchise is a consultancy specializing in franchising. Tunisie-Franchise counts on its international expertise in the franchising domain in order to help Tunisian companies to benefit from the development leverage offered by a business model tried and tested worldwide: Franchising.
Some Big Franchises
Materna, fashion
Franchise directory
Franchise opportunities
For Further Information
Tunisie Franchise

Finding Assistance

Export Trading Companies
Animaweb, Foreigners can however set up international trade companies (SCI) whose aim is import and export, trade and international brokerage, on condition that the SCI make at least 70% of their annual turnover in export. Some independent professions, such as lawyers, chartered accountants or architects, are reserved for Tunisian nationals. Practising as a commercial agent, broker, dealer or commercial representative is prohibited for legal entities or natural persons who are not Tunisian, except if authorized by the Ministry of Commerce.
Find more on about Selling to Tunisia.

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