Distribution Networks in Turkey

Overview by Globlatrade.net:

Types of Outlet

Hypermarkets
Located on the outskirts of towns. They sell foodstuffs and non food products.
Carrefour
Migros
Real
Tansas
Tesco-Kipa
Supermarkets
Located on the outskirts of towns but also in the center of some new residential districts and sometimes in old districts.
Carrefour Express
Migros
Kiler
Tansas
Specialized Hypermarkets
Hypermarkets specialized in one family of products.
DIY: Praktiker / Bauhaus / Koçtas / Tekzen
Household appliances: Darty / TeknoSA / Vatan
Culture: D&R
Interior and furniture: IKEA / Tepe Home
Discount
Mainly for food. They sell products of the distributor's own brand or no brand at all.
Dia
Sok
BIM
Minimarkets
Small local stores in direct competition with local grocer's shops.
Migros
Small shops
Specialized traditional local shops (grocer's, butcher's, fishmonger's, greengrocer's, cheese shops, delicatessens, baker's, cake shops, and florist's).
Bazaar
Popular, ancestral place to buy mainly fruit and vegetables. The prices are very attractive.
Cash and Carry
Hypermarkets reserved for professionals.
Metro
Department stores
Located in the town center and in shopping malls, on several floors. They have various specialized departments.
YKM
Boyner
 

Evolution of the Retail Sector

Growth and Regulation
Modern distribution has seen sustained growth since 1990, especially in hard discount. For all that, its level of development still remains limited if you compare with its market share in the European Union countries. On a foodstuff distribution market estimated at 72.3 billion USD, the share of modern structures was only 33% in 2005.
The still relatively low importance of mass marketing had not needed, until now, the setting up of specific legislation on the development of hypermarkets. The Turkish government submitted in 2005 to the Great National Assembly a bill still under discussion making it necessary to have an authorization to open a hypermarket. Another aspect of the law (which risks being challenged) will prohibit the opening of hypermarkets on Sundays and public holidays.
Market Shares
The distribution sector is characterized by its high fragmentation and its low diversification. At the present time, a profound process of change is taking place, with the appearance, especially in Istanbul, of big distributors and large shopping malls, and the development of new structures integrated on a national scale.
In spite of these changes, the distribution system remains very complex, with many intermediaries. Retail sales of staple goods (food, personal hygiene, cleaning) remain concentrated essentially in about 170 000 small family structures. The surface areas of more than 100 m2 are only responsible for 20% of total sales.
The great importance of small retail establishments can be explained by the sheer size of the country and the difficult access to certain areas, a limited number of vehicles on the road, and the application of a system of credit-confidence with the local shopkeeper.
Organizations in the Retail Sector
Turkish Council of Shopping Centers and Retailers
Turkish Federation of Retailers
Retailers Council of Istanbul

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