Food & Drink Opportunities in Algeria

An Expert's View about Food and Beverage Services in Algeria

Last updated: 14 Mar 2011

UK Businesses think of Algeria as being difficult, too dangerous or too French. These perceptions, if ever true, are considerably out of date. Algeria has real potential as a market

Sector briefing Food & Drink Opportunities in Algeria Why Algeria? As a relatively unknown market to the UK, Algeria should be coming to the forefront of our business minds. The largest country on the Mediterranean and the second largest country in Africa should surely be extensively targeted by future marketing campaigns. Government plans for significant spending over the next 5 years, particularly on infrastructure, coupled with strong economic fundamentals provide a suitable stage for market growth. Businesses in the UK who may be aware of Algeria erroneously think of it as being too difficult, too dangerous or too French. These ?Algeria?s economy is in the perceptions, if they were ever true, are midst of a transition? from considerably out of date. Algeria has real state control to an open potential as a market for UK businesses. market? Find general information on Algeria?s market conditions on UKTI?s website. The Doing Business Guide for Algeria gives an overview of ?Algeria has the human and Algeria?s economy, business culture, potential economic potential to be a opportunities and an introduction to other giant; one of the main relevant issues. markets in Africa.? UK Trade & Investment Sector briefing: Food & Drink opportunities in Algeria good infrastructure, which understands how Opportunities things work on the ground. With around 27% of the population under the UK companies tend to think that because age of fourteen, there is tremendous potential Algeria is large, several distributors are growth for those doing business in this market. needed. However, this is not necessarily the case. Key Opportunities for UK Food & Drink companies: It is important to recognise that the market is not yet ready for huge volumes, however, this ? Biscuits will change and it will grow, slowly at first, but ? Crisps with the potential of high expectations. ? Chocolates Logistics is going to be a key issue for the ? Dairy products success of the organised retail sector. Control ? Tea, coffee and soft drinks and efficient management are also vital in an ? Cereals and breakfast goods emerging retail scene. ? Instant snacks There is a lot of developments within ? Long shelf-life products infrastructure, with hypermarkets and ? Baby foods. supermarkets being built and distribution systems expanded. Once all this is in place, Chocolates supply systems will become more efficient. The Algerian palate has a strong, sweet tooth. Ideally the imported range must offer a Chocolates are some of the many items that significant contrast to existing Algerian are constantly brought home by Algerians products so that the product does not compete travelling to Europe. Individually wrapped with the local manufacturers on prices. chocolates are almost non existent, but demand is there. Cold chain systems are not yet fully developed and delays with customs are to be expected, so Savouries products should be packaged and have a stable shelf life. Cheeses and biscuits are also in demand but with no real variety, the choice is limited. Algeria?s palate is definitely changing and the Chocolate biscuits are also well received. people are very open to other cuisines. However, when introducing new foods there Breakfast Cereals needs to be an educational component, so marketing should incorporate recipe card give- Cereals can suffer a shortage at certain times aways, in-store demonstrations and samples. of the year due to there being no official importer and supplies quickly being snapped One cannot ignore this emerging market ? it is up. A wider selection with consistent supply is young but shows vast potential to become very needed. valuable for UK manufacturers, offering significant opportunities. Soft drinks Algeria is the home of Orangina and as a If you have any questions on the opportunities Muslim country, soft drinks are in high above, contact the UKTI Algeria contacts demand. There are limited choices of tea and named in this report. Business opportunities coffee avaliable to satisfy the almost insatiable aimed specifically at UK companies are added demand. daily to UKTI?s website. These leads are sourced by our staff overseas in British Key Methods of Doing Business Embassies, High Commissions and Consulates, across all sectors and in over 100 markets. Market Entry You can be alerted to Algeria/Food & Drink Finding a good distributor is very important, opportunities on a regular basis by registering partly because Algeria does not have the same distribution systems as other more developed on the UKTI website. More on UKTI?s business markets. The demand calls for a company with opportunities service UK Trade & Investment Sector briefing: Food & Drink opportunities in Algeria UKTI contacts Barry Steen Head of Trade & Investment British Embassy Algiers Tel: +213 (0)770 085 009 Fax: +213 (0)770 085 099 Email: barry.steen@fco.gov.uk www.ukti.gov.uk Houria Chemam Trade & Investment Officer British Embassy Algiers Tel: +213 (0)770 085 013 Fax: +213 (0)770 085 099 Email: houria.chemam@fco.gov.uk www.ukti.gov.uk Abderezak Bouhaceine Trade & Investment Officer British Embassy Algiers Tel: +213 (0)770 085 012 Fax: +213 (0)770 085 099 Email: abderezak.bouaceine@fco.gov.uk www.ukti.gov.uk Hamish Bullen Trade & Investment Assistant British Embassy Algiers Tel: +213 (0)770 085 011 Fax: +213 (0)770 085 099 Email: hamish.bullen@fco.gov.uk www.ukti.gov.uk UK Trade & Investment Sector briefing: Food & Drink opportunities in Algeria Next steps - How UKTI can help This work is available via our Overseas Market British companies wishing to develop their Introduction Service (OMIS) a chargeable business in the Algerian market are advised to service which assists British-based companies undertake as much market research and wishing to enter or expand their business in planning as possible in the UK. UKTI?s team in overseas markets. Algeria, with its wide local knowledge and experience, can provide a range of services to To find out more about commissioning this British-based companies wishing to grow their work, or accessing other UKTI services and business in global markets. specialist advice, please visit the UKTI website to find contact details for your local UKTI This can include: office. ? Provision of market information ? Validated lists of agents/distributors ? Key market players or potential customers in the Algerian market ? Establishment of interest of such contacts in working with you ? Arranging appointments ? Organise seminars or other events for you to meet contacts and promote your company in the Algerian market Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2010 by UK Trade & Investment. Crown Copyright © UK Trade & Investment Sector briefing: Food & Drink opportunities in Algeria
Posted: 29 September 2010, last updated 14 March 2011