Road Map to the Austrian Market - Exporter Guide

An Expert's View about Food , Beverages and Tobacco in Austria

Posted on: 12 Jan 2012

In 2010, the consumer-oriented sector in Austria accounted for 55 percent of total agricultural, fish and forestry imports from the United States, worth $ 45 million.

THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Required Report - public distribution Date: 12/20/2011 GAIN Report Number: AU1107 Austria Exporter Guide Road Map to the Austrian Market Approved By: Paul Spencer Prepared By: Roswitha Krautgartner Report Highlights: Austrian expenditures on food and non-alcoholic beverages grew 6.6 percent from 2008 to 2011 period, despite a sharp recession in 2009. Although products from Austria, Germany, and other EU countries dominate the Austrian food retail shelf space, there are good market opportunities for U.S. products, particularly at the upper end of the market. Consumer-oriented food and beverage products remain the most important agricultural imports from the United States. In 2010, the consumer-oriented sector accounted for 55 percent of total agricultural, fish and forestry imports from the United States, worth $ 45 million. Austrian consumer trends offer especially good market opportunities for sustainable, organic, health, diet and convenience food products. Market opportunities for U.S. products include fish and seafood products, nuts, wine, pet foods, dried fruits, fruit juices, snack foods, and high quality beef. Austria – Exporter Guide 2011 1 Table of Contents I. Market Overview Economic Situation and How It Affects Consumer Spending and Sales of U.S. Products Key Demographic Developments and Their Impact on Consumer Buying Habits Food Market and Trends Advantages and Challenges for U.S. Suppliers on the Austrian Market II. Exporter Business Tips Local Business Customs General Consumer Tastes and Preferences Food Standards and Regulations General Import and Inspection Procedures III. Market Sector Structure and Trends Food Market Structure Domestic Industry Capacity versus Availability of Foreign-Supplied Products Trends in Promotional/Marketing Strategies and Tactics Trends in Tourism sales, Holiday Gift Sales, and Internet Sales IV. Best High-Value Product Prospects V. Key Contacts and Further Information Appendix I Table A. Key Trade and Demographic Information Table B. Consumer Food & Edible Fishery Product Imports Table C. Top 15 Suppliers of Consumer Foods & Edible Fishery Products Austria – Exporter Guide 2011 2 I. Market Overview Economic Situation and How It Affects Consumer Spending and Sales of U.S. Products Austria has a small but highly developed market economy with a high standard of living. It occupies a strategic position in the center of Western Europe and is closely tied to other EU economies, especially Germany’s. Austria is a part of the EU single market and customs union. International trade negotiations for all EU members are conducted by the European Commission (EC). The Austrian economy is characterized by a large service sector, a sound industrial sector, and a small, but highly developed agricultural sector. The Austrian economy tends to perform better than the EU average. After a sharp recession in 2009, caused by slack export demand, the Austrian economy started recovering in 2010 and real GDP grew by 2.3 percent. This trend continued in 2011. Expectations for real GDP growth in 2011 are close to 3 percent. The major drivers for growth are increased exports and investment. The still unresolved debt crisis in the Euro area will likely lead to more cautious investment and, as a consequence, GDP growth is expected to decline to a modest 0.8 percent in 2012. (Source: WIFO) In 2011, the unemployment rate is expected to be 4.2 percent which is considerably lower than the EU average. The Austrian inflation rate exceeds the Euro area average and may reach about 3.5 percent in 2011. (Source: WIFO) With the exception of 2009, Austrian consumer expenditures have grown steadily in recent years and food and non-alcoholic beverages sales have benefited. From 2008 to 2011, consumer expenditures on food and non-alcoholic beverages grew 6.6 percent. In the light of the weaker economy, consumers tended to shift towards non-discretionary spending, which is a reason behind weaker expenditure growth for alcoholic beverages and tobacco. (Source: Euromonitor) In 2010, Austrian consumer expenditures on food and beverages (non-alcoholic and alcoholic including tobacco) accounted for 14 percent of total consumer expenditures. The share of food and beverage expenditures is fairly stable. (Source: Euormonitor) Consumer Expenditures Austria in Euro Per Capita - Value at Current Prices Consumer Expenditures 2007 2008 2009 2010 2011 * 2012 * Consumer expenditures 17,841.0 18,372.9 18,368.6 19,132.2 19,960.5 20,540.1 Consumer expenditures on food and 1,933.2 2,042.7 2,044.2 2,128.5 2,177.3 2,191.6 non-alcoholic beverages Consumer expenditures on alcoholic 546.1 554.3 543.0 558.4 578.1 587.0 beverages and tobacco * Forecast Source: Euromonitor Although foods and beverages from Austria, Germany, and other EU countries dominate Austrian retail shelf space, there are good market opportunities for U.S. products, particularly at the upper end of the Austria – Exporter Guide 2011 3 market. Consumer oriented food and beverage products remain the most important agricultural imports from the United States. In 2010, the consumer oriented sector accounted for 55 percent of total agricultural, fish and forestry imports from the United States worth $ 45 million (source: Global Trade Atlas). Due to the global economic down-turn agricultural imports from the United States decreased in 2010 but are expected to recover as the global economy recovers. Official import numbers do not include significant and steadily growing transshipments of U.S. products from other EU countries. Austrian Imports from the United States of Consumer-Oriented and Fishery Products in 2010 P rowth 2006 - 2010 in roduct Category Value, Thousands of G $ % OTHER CONSUMER ORIENTED PRODUCTS 16,120 61.1 TREE NUTS 9,377 -12.0 PROCESSED FRUIT & VEGETABLES 5,153 1.7 WINE & BEER 3,050 -6.9 PET FOODS (DOG & CAT FOOD) 2,905 4.0 FRUIT & VEGETABLE JUICES 2,263 217.8 RED MEATS,FRESH/CHILLED/FROZEN 1,837 101.4 EGGS & PRODUCTS 1,605 45.4 SNACK FOODS (EXCLUD. NUTS) 1,553 12.1 OTHER FISHERY PRODUCTS 1,360 273.6 FRESH FRUIT 478 59.3 MOLLUSCS 467 367.0 SALMON 404 -55.2 DAIRY PRODUCTS (EXCL. CHEESE) 184 493.5 CRUSTACEANS 120 -22.6 RED MEATS, PREPARED/PRESERVED 46 475.0 BREAKFAST CEREALS/PANCAKE MIX 43 19.4 NURSERY PRODUCTS & CUT FLOWERS 42 -57.6 FRESH VEGETABLES 40 -82.5 GROUNDFISH & FLATFISH 15 -96.8 CHEESE 11 -91.6 POULTRY MEAT 0 -100.0 SURIMI 0 0 Source: Global Trade Atlas Key Demographic Developments and Their Impact on Consumer Buying Habits Austria has a population of 8.3 million. The number of single households and childless double working Austria – Exporter Guide 2011 4 partnerships is rising. From 2005 to 2010 there was an increase of 9 percent in single-person households. The number of single households reached 1.3 million in 2010. This corresponds to 36 percent of all households. In 2010, an average household consisted of 2.3 people. The median age of Austria’s population is gradually rising. In 2010, 23 percent of the total population was over 60 years old. Food Market and Trends When responding to polls, consumers usually express a preference for high quality foods; however, when it comes to actually buying, price appears to be the major purchasing factor for a majority of the population. One result of the global economic difficulties is that Austrian consumers are tending to buy lower-priced alternate products. This is changing again with the recovering economy. However, for special events most people, even those on a low income, are willing to spend more for “exclusive” products. In addition, the higher income and gourmet market segments (which regularly buy high priced foods) are growing. The traditional Austrian diet is based on pork, flour, and vegetables. Cakes and bakery products are important parts of the diet. Austrian dishes are rich in cholesterol and fat and the most important ingredient is meat, either pork or beef. There is an increasing interest in healthy lifestyles, especially among younger consumers, , who are expressing more concern about daily calorie intake and a healthy diet, making low-fat food more and more popular. The younger generation also appreciates trying new products and is a logical segment to aim for with many new product introductions. Biotech products have a very negative image among the Austrian public. Food products that have to be labeled as biotech do not sell in Austria and cannot be found in Austrian retail stores. A counterpoint to the negative view of biotech crops and food products is Austria’s growing market for organic agricultural products. The market share of organics in food retail accounts for about 5 percent and Austria has the highest percentage of organic farms in the EU. In 2011, 7.4 percent of all fresh food purchases in Austria were organic. Driven by the Austrian government and NGOs Austrian consumers are getting more and more aware of environmental issues. This creates a rapidly growing market for sustainably produced food products. Reacting to this trend retail chains started launching private labels promoting “sustainability”. The REWE concern for example introduced the label “Pro Planet” where they claim to sell food products produced responsibly for the environment and the society. The discounter Hofer promotes improved carbon footprint for its organic products under the label “Zurueck zum Ursprung”. Furthermore some retailers promote fair trade products. Growing health concerns together with increasing obesity brings the market for low calorie products forward. An increasing number of people suffering from allergies and higher awareness of the issue raise the demand for special allergy products. Due to the increasing number of single households and the rising number of older people seeking companionship, the number of pets should continue to increase, further stimulating demand for pet food. Austria – Exporter Guide 2011 5 The rise in single households boosts demand for convenience products and for food eaten outside the home. Singles are not only young urban working people but also retired persons. The rising number of elderly people, many of whom have significant disposable income, creates additional demand for health and specialty nutrition products. Advantages and Challenges for U.S. Suppliers on the Austrian Market Advantages/Opportunities Challenges/Constraints High income level of the Austrian population Foods containing or made from biotech products and stable economy are not accepted by consumers and retailers Urban population growing, which boosts Competition from EU member states demand for international food U.S. style food is popular, especially among Products must meet strict Austrian/EU/retailer the younger generation requirements Good reputation of certain U.S. products like Austrian buyers demand quality but also low prices dried fruits and nuts Growing market for organic, sustainable and High promotion costs to increase consumer health food products awareness The Austrian climate limits growing seasons Highly concentrated food retail market and types of products grown Good infrastructure, efficient distribution Difficult to acquire shelf space in large supermarket system, most importers speak English chains Only fresh water fish production (landlocked Growing retailers’ promotion and consumer country) awareness of carbon footprint results in disadvantage for products with long-distance shipping Growing interest in ethnic foods and sea Lack of awareness of high U.S. quality by foods due to rising vacations in distant and consumers coastal areas Growing pet food market Retailers rarely import products into Austria, they prefer purchases from central buyers including other member states (mainly Germany) II. Exporter Business Tips Local Business Customs In general, food retailers buy domestic and imported products from Austrian and/or German wholesalers. The large supermarket chains have their own purchasing sections, which buy and store foodstuffs centrally for their own retail stores. The central purchasing sections import directly in some instances. However, some items are purchased through wholesale importers (i.e. almonds). Due to the strong concentration of the food retail sector, the supermarket chains are very powerful vis-a-vis producers and slotting fees for retail space are the norm. General Consumer Tastes and Preferences Traditionally, Austrians have conservative tastes which are reflected in the local cuisine and in local production methods and marketing. However, the younger generation appreciates trying new food Austria – Exporter Guide 2011 6 products and beverages. Austrians prefer foods without artificial flavors, stabilizers, emulsifiers, and preservatives. In addition, consumers reject foods containing biotech products. For this reason, the leading supermarket chains have banned such products from their shelves. Similarly, there is significant consumer interest in organic products. Sales of organic products account for about 5 percent of retail sales. Economists believe that organic products may someday reach 10% of the total food market. “Light” products are also on a rising trend; however, consumers do not seem to tolerate a loss in flavor as compared to “normal” products. As in other western countries, beef consumption has been declining, whereas pork, poultry, and lamb have been increasing. The latter is mainly a result of immigration from Middle Eastern countries. As a result of the financial crisis, consumers tend to buy less expensive meat cuts. Cheese consumption, which is already high, continues to rise. This is particularly true for semi-hard and fresh cheeses. With fruit juices, tartness (higher acidity) is preferred to sweeter products. This applies also to white wines. Jams and marmalade are more appealing to Austrians if fruit pieces are included and if they are not too sweet. Cereals sell better if they are crunchy. Food Standards and Regulations See GAIN report: Food and Agricultural Import Regulations and Standards Report - Austria: 0Regulations%20and%20Standards%20-%20Narrative_Vienna_Austria_1-12-2011.pdf General Import and Inspection Procedures Incoming goods go either to the customs storage (small) or to a freight forwarder’s facility at transport terminals or airports. Storage and removal from storage is carried out under the supervision of a customs officer who compares the documents with the commodities. Later, the invoice for import duty is issued. Food inspectors at the port of entry do not routinely check packaged foods. However, the customs officer may take samples to double check for ingredients (sugar, milk powder, alcohol) and that customs duties are paid for these ingredients according to their proportion of the processed product. Veterinary and customs import documents must be in German. Veterinary certificates are usually bi- lingual. There is no appeal of decisions by the customs office or the veterinary service. If an importer objects to the quality of the product, the case can be brought to the arbitration center. Complete information on EU import rules for food products may be found at: Austria – Exporter Guide 2011 7 . III. Market Sector Structure and Trends Food Market Structure Since EU accession in 1995, concentration in the food industry and food retail sector has accelerated. Many food-processing companies are too small to survive alone in a large market and therefore merge with larger national or foreign firms. Apart from Spar (Internationale Spar Centrale BV and Spar Österreichische Warenhandels AG), all leading food retailers in Austria are part of large and powerful German retailer groups. The top four chains cover about 70 percent of the domestic market. Sales Volume of Leading Austrian Food Retail Chains, Million Euros Food Retail Chain 2006 2007 2008 2009 2010 2011* Rewe Group 3,818.5 3,986.8 4,820.6 4,867.0 4,971.7 5,135.6 Aldi Group 3,000.0 3,150.0 3,300.0 3,350.0 3,388.9 3,389.0 Internationale Spar Centrale BV 2,008.7 2,262.2 2,410.2 2,502.1 2,707.0 2,875.7 Spar Österreichische Warenhandels AG 2,298.3 2,238.0 2,372.9 2,405.3 2,420.6 2,469.7 Total Food Retail 17,188.6 17,789.2 18,513.8 18,787.0 19,124.1 19,561.0 * Forecast Source: Euromonitor International Domestic Industry Capacity versus Availability of Foreign-Supplied Products More than three-quarters of all agricultural supplies, including ingredients for the food industry, comes from other EU countries. Regarding imports of processed foods, about 90 percent come from other EU countries. The strongest branch of Austria’s food industry is the beverage sector, particularly the brewing industry and the fruit juice industry. The latter imports concentrated citrus juices, particularly orange juice. The hard alcohol drinks industry is suffering from heavy competition. Trends in Promotional/Marketing Strategies and Tactics The most efficient advertising is television, which nonetheless tends to be more expensive in Austria than in the United States. The industry uses this medium for promoting food and pet food brands, and the two largest supermarket chains have regular TV spots. Supermarket, hypermarket and discounter chains have their own weekly or bi-weekly flyers in which products available and discounted products in their stores are advertised. These fliers reach a wide range of interested purchasers and thus are regarded as efficient. In-store promotions can also be very successful. (See IV. Best High-Value Product Prospects). Austria – Exporter Guide 2011 8 Trends in Tourism Sales, Holiday Gift sales, and Internet Sales Tourism contributed about Euro 15.2 billion to Austria’s GDP in 2010 (almost 5.4 percent) and plays an important economic role. In 2010, 125 million overnight stays by tourists were logged. The major share of tourists comes from Germany followed by Netherlands. The main tourist areas are the western and southern alpine regions and the capitals of the federal states. In general, tourists, particularly those from Germany, favor the local Austrian cuisine during their vacation. However, in recent years ethnic foods have become more popular (because of immigration and Austrians traveling abroad) and the demand for seafood has increased. There are only marginal internet sales for food products. IV. Best High-Value Product Prospects Consumer oriented and fishery products, which offer the best U.S. export opportunities, are as follow. Total Austrian P Austrian Imports from roduct Cat Imports 2010 the U.S. 2010 Market Attractiveness for USA egory in 1000 of in 1000 of U.S. $ *) U.S. $ *) The Austrian market offers small but lucrative opportunities for fish and seafood products. Fish consumption in Austria is growing as consumers associate fishery products with a modern healthy diet. Fish and Domestic fish production is marginal and limited to fresh Seafood 397,167 2,366 water fish like trout and carp. Due to transshipment Products within the EU, the real value of imports from the United States is thought to be much higher than indicated in customs statistics. Best prospects for U.S. fish and seafood exports are salmon, lobster, shrimps, crabs, caviar substitutes, catfish and scallops. In 2010, the United States was the second most important supplier of tree nuts by quantity to Austria. Tree Nuts 95,148 9,377 Most tree nuts are used as ingredients by the food processing sector. Almonds are the most important commodity within this category. Further products with Austria – Exporter Guide 2011 9 good sales potential include walnuts, pistachios, pecans, and hazelnuts. Austria has traditionally a high share of domestic wine consumption. However, good prospects exist for “new Wine world wines” including those from the United States. In and B 297,773 3,050 2010, the United States was the sixth most important eer supplier of wine (by value) in Austria. U.S. wine sales increased in retail stores including discounters who mainly carry inexpensive U.S. wines. Since dog and cat population in Austria is steadily increasing, the demand for dog and cat food is also Pet Foods 165,518 2,905 rising. Austrian companies dominate the pet food market, however, U.S. pet food and ingredients have good market prospects. Austrian imports of processed fruits and vegetables – P mainly prepared nuts/seeds and dried fruits – are ro-cessed Fruits constantly growing. Those products are mostly used as and 679,978 5,153 V ingredients by the food-processing sector for the ege-tables production of pastries and breakfast cereals. Dried fruits and prepared nuts are also popular as a snack. A very strong fruit juice industry makes Austria one of Fruit and the most important juice importers worldwide. The Vege-table 298,488 2,263 demand for fruit juices has been steadily growing over Juices the past years. Good opportunities for U.S. fruit juices in the Austrian market are citrus and cranberry juices. Snack The Austrian demand for healthy, organic, innovative, Foods 724,806 1,553 and exotic snacks continues to grow. (Excl. Nuts) Red Meats Limited but lucrative opportunities exist for U.S. Fresh/ hormone free high quality beef, game and exotic meat Chil 624,612 1,837 for the upper scale gastronomy. led/ Frozen Source: *) Global Trade Atlas V. Key Contacts and Further Information American Embassy Office of Agricultural Affairs Boltzmanngasse 16 A-1090 Wien Phone: + 43 (1) 31 339/ext 2364 or 2293 Fax: + 43 (1) 310 8208 Email: Website: Bundesministerium fuer Wirtschaft, Familie und Jugend (Federal Ministry of Economy, Family and Youth) Stubenring 1 A-1011 Wien Phone: + 43 (1) 71100 – 0 Email: Website: http// Bundesministerium fuer Land- und Forstwirschaft, Umwelt und Wasserwirtschaft Austria – Exporter Guide 2011 10 (Federal Ministry for Agriculture and Forestry, Environment and Water Management) Abteilung III 2 (Division III 2) Stubenring 1 A-1011 Wien Phone: + 43 (1) 71100 - 0 Email: Website: Bundesministerium für Gesundheit (Federal Ministry of Health) Radetzkystraße 2 1030 Wien Tel. +43-1/711 00-0 Fax +43-1/711 00-14300 Website: Agrarmarkt Austria (AMA) (Agricultural Market Austria) Dresdnerstr. 70 A-1200 Wien Phone: + 43 (1) 33 151 - 0 Fax: + 43 (1) 33 151 299 Email: Website: Wirtschaftskammer Oesterreich (Austrian Economic Chamber) Wiedner Hauptstr. 63 A-1045 Wien Phone: + 43 (5) 90 900 Fax: +43 5 90 900 5678 Email: Website: Institut für Lebensmitteluntersuchung Wien Spargelfeldstraße 191 1220 Wien Phone: +43 505 55-35 107 Fax: +43 505 55-35 109 Website: Institut für Lebensmitteluntersuchung Linz Wieningerstraße 8 4020 Linz Phone: +43 50555 41701 Austria – Exporter Guide 2011 11 Fax: +43 50555 41709 Bundesanstalt fuer Lebensmitteluntersuchung Salzburg Innsbrucker Bundesstraße 47 A-5020 Salzburg, Austria Phone: +43 50555 44100 Fax: 43 50555 44109 Bundesanstalt fuer Lebensmitteluntersuchung Graz Beethovenstr. 8 A-8010 Graz, Austria Phone: +43 50555 61303 Fax: +43 50555 61309 Bundesanstalt fuer Lebensmitteluntersuchung Innsbruck Technikerstr. 70 A-6020 Innsbruck, Austria Phone: + 43 50 555 71222 Fax: + 43 50 555 71201 Lebensmitteluntersuchungsanstalt der Stadt Wien Hennebergg. 3 A-1030 Wien, Austria Phone: +43 (1) 4000 97955 Fax: +43 (1) 4000 9997955 Website: Oesterreichische Agentur fuer Gesundheit und Ernaehrungssicherheit (Austrian Agency for Health and Food Safety) Spargelfeldstrasse 191 Postfach 400 A-1226 Wien Phone: + 43 (5) 0555 – 0 Fax: + 43 (5) 0555 - 22019 Website: Appendix I Table A. Key Trade and Demographic Information AUSTRIA KEY TRADE & DEMOGRAPHIC INFORMATION YEAR VALUE Agricultural, Fish and Forestry Imports From All Countries ($Mil)/U.S. Market 2010 14,027/ Share (%)1) 0.58% Austria – Exporter Guide 2011 12 Consumer Food Imports From All Countries ($Mil)/U.S. Market Share (% 1)) 2010 8,022/ 0.56% Edible Fishery Imports From All Countries ($Mil)/U.S. Market Share (% 1)) 2010 397/ 0.60% Total Population (Millions)/Annual Growth Rate (%)2) 2011 8.2/ 0.034% Urban Population (%)/ Rate of Urbanization (%)2) 2010 68% / 0.6% Number of Major Metropolitan Areas 2011 1 Size of the Middle Class (Millions)/Growth Rate (%) n/a n/a Per Capita Gross Domes )tic Product (U.S. Dollars 2) 2010 $40,400 Unemployment Rate (% 2)) 2010 6.9% Consumer Per Capita Food Expenditures (Incl. Beverages and Tobacco) (U.S. 2010 $2,687 Dol )lars 5) Percent of Female Population Employed (15 to 65 years old)3) 2010 66.4% Average Exchange Rate 2010 (US$1 = 0.755 Euro) 4) 2010 0.755 1) Source: Global Trade Atlas 2) Source: CIA World Factbook 3) Source: Statistik Austria 4) Source: OANDA 5) Source: Euromonitor Table B. Consumer Food & Edible Fishery Product Imports Austria Imports (In Millions of U.S. Dollars) Imports from the World Imports from the U.S. U.S. Market Share 2008 2009 2010 2008 2009 2010 2008 2009 2010 CONSUMER-ORIENTED AGRICULTURAL TOTAL 8,786 7,991 8,022 58.1 48.6 44.7 0.66 0.61 0.56 SNACK FOODS (EXCLUD. NUTS) 767 742 725 2.2 1.9 1.6 0.28 0.26 0.21 BREAKFAST CEREALS/PANCAKE M 74 63 58 0.0 0.1 0.0 0.02 0.17 0.07 IX RED MEATS,FRESH 672 646 625 0.5 1.6 1.8 0.07 0.25 0.29 /CHILLED/FROZEN RED MEATS, PREPARED 0.0 0.01 0.01 0.02 /PRESERVED 281 273 275 0.0 0.0 POULTRY MEAT 288 296 307 0.0 0.0 0.0 0.00 0.00 0.00 DAIRY PRODUCTS (EXCL. CHEESE) 465 395 395 0.8 0.0 0.2 0.18 0.00 0.05 CHEESE 493 414 419 0.0 0.0 0.0 0.00 0.00 0.00 EGGS & PRODUCTS 91 90 86 1.3 1.9 1.6 1.41 2.14 1.86 FRESH FRUIT 733 650 684 0.7 0.4 0.5 0.09 0.06 0.07 FRESH VEGETABLES 491 468 547 0.3 0.1 0.0 0.07 0.02 0.01 PROCESSED FRUIT & VEGETABLES 728 670 680 9.3 7.3 5.2 1.27 1.10 0.76 Austria – Exporter Guide 2011 13 FRUIT & VEGETABLE JUICES 448 256 298 4.0 2.1 2.3 0.90 0.82 0.76 TREE NUTS 88 81 95 10.8 10.4 9.4 12.15 12.92 9.86 WINE & BEER 316 300 298 4.1 4.5 3.1 1.29 1.50 1.02 NURSERY PRODUCTS & CUT FLOWERS 449 430 439 0.2 0.3 0.0 0.05 0.06 0.01 PET FOODS (DOG & CAT FOOD) 184 168 166 3.6 3.9 2.9 1.95 2.30 1.76 OTHER CONSUMER ORIENTED PRODUC 2,218 2,052 1,924 20.4 14.0 16.1 0.92 0.68 0.84 FISH AND SEAFOOD PRODUCTS TOTAL 414 404 397 1.4 2.3 2.4 0.34 0.56 0.60 SALMON 49 48 54 0.4 0.7 0.4 0.89 1.49 0.75 SURIMI 0 0 0 0.0 0.0 0.0 0.00 0.00 0.00 CRUSTACEANS 53 52 56 0.3 0.1 0.1 0.55 0.25 0.21 GROUNDFISH & FLATFISH 12 14 14 0.0 0.0 0.0 0.04 0.00 0.11 MOLLUSCS 14 13 13 0.2 0.1 0.5 1.20 1.06 3.65 OTHER FISHERY PRODUCTS 285 277 261 0.5 1.3 1.4 0.17 0.47 0.52 AGRICULTURAL PRODUCT TOTAL 12,123 10,644 10,891 94.4 77.9 63.3 0.78 0.73 0.58 AGRICULTURAL, FISH & FORESTRY TOTAL 15,433 13,609 14,027 113.4 92.3 80.7 0.73 0.68 0.58 Source: Global Trade Atlas Table C. Top 15 Suppliers of Consumer Foods & Edible Fishery Products Consumer Oriented Agricultural Total (In Millions of U.S. Dollars) Top 15 Supplier 2008 2009 2010 GERMANY 3,685 3,408 3,380 ITALY 1,010 969 1,026 NETHERLANDS 746 679 681 SWITZERLAND 313 319 310 SPAIN 328 303 307 HUNGARY 312 281 291 FRANCE 312 275 262 POLAND 312 218 219 BELGIUM 158 159 159 TURKEY 125 112 128 CZECH REPUBLIC 106 105 88 BRAZIL 98 72 79 CHINA 93 58 72 COSTA RICA 68 68 63 DENMARK 70 58 61 WORLD 8,786 7,991 8,022 Source: Global Trade Atlas Austria – Exporter Guide 2011 14 Fish & Seafood Products (In Millions of U.S. Dollars) Top 15 Supplier 2008 2009 2010 GERMANY 172.7 159.2 171.2 NETHERLANDS 50.1 43.6 37.8 DENMARK 29.7 26.2 23.7 NORWAY 13.0 15.2 23.2 ITALY 25.6 23.4 20.5 FRANCE 13.3 13.6 12.9 VIETNAM 8.1 12.2 12.9 THAILAND 17.5 10.0 7.6 PORTUGAL 6.8 6.1 6.5 CHINA 4.7 5.6 5.6 POLAND 6.4 9.1 5.5 BANGLADESH 3.9 4.9 5.2 KAZAKHSTAN 5.1 4.3 4.9 SLOVENIA 4.4 4.5 4.4 INDIA 6.0 5.3 4.4 WORLD 413.9 403.9 397.2 Source: Global Trade Atlas Austria – Exporter Guide 2011 15
Posted: 12 January 2012

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