Companies in the automotive sector range from SME’s to large multinational players producing high quality, from Tier 1 to Tier 3.
Automotive Sector in Austria
The automotive sector is one of the key sectors of the Austrian economy, having an annual
growth rate of 8 %. Located in the heart of Europe, 10 automotive plants in CEE are within 300
km of Vienna.
Austrian companies in the automotive market are very internationally orientated and open to
source from the UK. In order to enter successfully the Austrian market, products need to be
innovative, reliable and cost effective. High technology innovation and processes are of
particular interest for Austrian companies.
Companies in the automotive sector range from SME’s to large multinational players producing
high quality, from Tier 1 to Tier 3. Products include powertrains, fire fighting vehicles, lorries,
motorcycles or passenger vehicles and more.
There are more than 700 companies in the Austrian automotive industry, employing 365,000. It
is estimated that at least the same number of companies have automotive as part of their product
range. Each year, 86000 passenger vehicles, 58000 motorcycles, 19000 lorries and 10000
tractors are produced.
Austria is one of the leading countries in the development of low carbon vehicles. The stated aim
is to have 250000 electric vehicles on Austria’s streets by 2020.
ξ Companies in the development of low carbon vehicles, its suppliers and its infrastructure
ξ Car sharing
ξ Research and development of powertrains and gear technologies particularly.
ξ Innovative and high quality products
ξ Niche areas – material technologies
ξ Price competitive products
ξ Co-operation with CEE countries
Latest export opportunities in the Automotive sector
Latest export opportunities in Austria
Getting into the market
Austrian companies prefer long lasting business partnerships, which offer good quality products
and are reliable in nature. It is essential to convince Austrian companies about the USP and
specific advantages in order to start a business relationship with the Austrian companies.
Austrian companies prefer to know their suppliers personally before buying.
Most companies will have staff members who can communicate in English, but be aware that
they may not be the most appropriate contact.
UKTI in Austria can assist you in analysing your potential on the Austrian market and finding
More about doing business in Austria
Market intelligence is critical when doing business overseas, and UKTI can provide bespoke
market research and support during overseas visits though our chargeable Overseas Market
Introduction Service (OMIS).
To commission research or for general advice about the market, get in touch with our specialists
in country - or contact your local international trade team.
ξ Verena Wasenegger, British Embassy Austria. Tel: +43 (0)1 716 13 6253 or email:
ξ Miles Fisher, British Embassy Austria. Tel: +43 (0)1 716 13 6243 or email:
UKTI runs a range of events for exporters, including seminars in the UK, trade missions to
overseas markets and support for attendance at overseas trade shows.
Latest events in the Automotive sector
Vienna Auto Show
10th – 13th January 2013
16th – 19th January 2013
More about OMIS and other UKTI services for exporters