Software & Services Opportunities

An Expert's View about IT and Telecommunications in Brazil

Posted on: 23 Oct 2011

ABES, the software industry association, represents a total of 870 companies with a revenue of US$6.5bn and 75,000 direct jobs. Brazil considers itself to be potentially a leading software developer and producer and has ambitious targets for software exports.

Sector briefing Software & Services Opportunities in Brazil Why Brazil? In 2010, spending on IT in Brazil was US$34.9bn, compared to US$95.7bn in the UK. The Latin American region as a whole saw growth of 20% in 2010. Growth in 2011 is expected to slow down to 11%. Of the Brazil spend of US$34.9bn, software represented US$4.54bn. ABES, the software industry association, represents a total of 870 companies with a revenue of US$6.5bn and 75,000 direct jobs. Brazil considers itself to be potentially a leading software developer and producer and has ambitious targets for software exports. According to research conducted by Motorola and Convergencia Research, São Paulo is Latin America?s most Digital City, with access to all the latest technologies and high level of services. Find general information on Brazilian market conditions on UKTI?s website. The Doing Business Guide for Brazil gives an overview of Brazil?s economy, business culture, potential opportunities and an introduction to other relevant issues. UK Trade & Investment Sector briefing: Software & Services opportunities in Brazil are starting to outsource their IT infra- Background structure and some applications, 70% of banks already outsource some functions. Brazil has Brazil?s Software & Services industry is already developed its own banking hardware and at a technological level to compete with the th software over the years, mainly to deal with most developed countries and is the 12 the particular demands of hyperinflation in the largest market in the world, estimated at 1980s and 1990s. US$15bn (2010) by ABES, made up of US$10.5bn in services and US$4.54bn IT Security Software software. This sector is one of the fastest growing in IT, with annual growth of 13% expected from There are almost 8,500 companies in the 2008 to 2013. Secure Content and Threat country dedicated to the development, Management software represent 65% of the production and distribution of software and security software market in the country. In services. The majority of these (over 90%) are 2008, this sector was worth over US$150m. micro or small enterprises employing less than 50 people. Local companies have a high level Database of technology and managerial expertise and The database sector is expected to grow 8.2% many are looking for foreign partners with new per year until 2013. Investments for this sector technology that can be developed for the come mainly from the manufacturing, financial Brazilian market. An alliance with a local and telecommunications sectors. partner is an option to be considered when entering the Brazilian market. Infrastructure for Sports The World Cup and Olympic Games will drive The largest companies in the sector are investment in sports infrastructure, leading to multinationals such as Microsoft and IBM Brasil opportunities in ticketing systems, security, and Brazilian operations such as databases, communications and many others. Promonlogicalis. Brazilian groups have been growing through consolidation and many have Agribusiness Technology started to expand internationally. Major The agribusiness sector has recently showed Brazilian players include CPM Braxis, Totvs and interest in investing in new technologies such Stefanini. as weather and zoning information, cattle- tracking, and instrumentation and The great demand for software & services measurement systems. professionals in Brazil in the last 5 years led to a rapid increase in job opportunities but many Cloud computing positions remain unfilled because of the Brazilian corporates are being as fast as those country?s lack of academic courses for in any other country to take up cloud qualifying professionals in this sector. computing services, although Brazil does not yet have its own major infrastructure provider Opportunities based here. IT security, management systems, databases If you have any questions on the opportunities and IP-based communication systems are all above, contact the UKTI] contacts named in areas expected to receive a high level of this report. Business opportunities aimed investment by corporations in 2011. Cloud specifically at UK companies are added daily to computing is a particularly hot segment, with UKTI?s website. These leads are sourced by our many IT services suppliers moving to occupy staff overseas in British Embassies, High this market space. Several sectors will provide Commissions and Consulates, across all sectors particular opportunities, including the financial and in over 100 markets. sector, oil and gas and energy production and distribution, agriculture, mining, security, You can be alerted to business opportunities on sports installations and industrial automation in a regular basis by registering on the UKTI general. website. Find out more on UKTI?s business opportunities service on the UKTI website Banking and Financial sector The financial sector is very important to the software industry with the highest IT investments coming from this sector. Banks UK Trade & Investment Sector briefing: Software & Services opportunities in Brazil Major events and activities UKTI contacts Outward missions to Brazil Steve Williams Contact: Paul Smith ICT Sector Email: paulb.smith@fco.gov.uk UKTI London Tel: +44 0 20 72154859 Inward missions to UK Technology events Email: steve.williams@ukti.gsi.gov.uk Contact: Paul Smith www.ukti.gov.uk Email: paulb.smith@fco.gov.uk Paul Smith Find full details of all Brazil ICT events on UKTI Brazil the UKTI website. New export events are British Consulate-General São Paulo added daily to the site and you can register to Tel: +55 11 3094 2737 be alerted to them on a daily, weekly or Email: paulb.smith@fco.gov.uk monthly basis www.ukti.gov.uk UKTI?s Tradeshow Access Programme (TAP) provides grant support for eligible Small & Medium Sized Enterprises (SME's) to attend trade shows overseas. Find out more about UKTI support for attendance at overseas events. UK Trade & Investment Sector briefing: Software & Services opportunities in Brazil Next steps - ? Arranging appointments ? Organise seminars or other events for How UKTI can help you to meet contacts and promote your company in the Chinese market British companies wishing to develop their business in the Brazilian market are advised This work is available via our Overseas Market to undertake as much market research and Introduction Service (OMIS) a chargeable planning as possible in the UK. UKTI?s team in service which assists British-based companies Brazil, with its wide local knowledge and wishing to enter or expand their business in experience, can provide a range of services to overseas markets. British-based companies wishing to grow their business in global markets. To find out more about commissioning this work, or accessing other UKTI services and This can include: specialist advice, please visit the UKTI website ? Provision of market information to find contact details for your local UKTI ? Validated lists of agents/distributors office. ? Key market players or potential customers in the Brazilian market ? Establishment of interest of such contacts in working with you Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2011 by UK Trade & Investment. Crown Copyright © You may reuse this information (not including logos, images and case studies) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence, visit www.nationalarchives.gov.uk/doc/open-government-licence/ or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: psi@nationalarchives.gsi.gov.uk This publication is also available from our website at www.ukti.gov.uk or for more information please telephone +44 (0)20 7215 8000. UK Trade & Investment Sector briefing: Software & Services opportunities in Brazil
Posted: 23 October 2011

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