Tourism and Leisure Opportunities

An Expert's View about Travel, Tourism and Food Services in Brazil

Last updated: 29 Jul 2011

Last data shows that in 2009 Brazil received 6,483,944 foreign tourists, whom spent U$ 5.3 billion in the country.

Sector briefing Tourism and Leisure Opportunities in Brazil Why Brazil ? Brazil is the fifth largest country in the world after Russia, Canada, China and the United States. It is three times the size of India and 35 times the size of Great Britain. The country is divided into five regions: the North, the Northeast, the Central West, the South and the Southeast. Last data shows that in 2009 Brazil received 6,483,944 foreign tourists, whom spent U$ 5.3 billion in the country. In 2010 the 80 biggest tourism companies in Brazil together had a turnover of R$ programme Bem Receber Copa (Welcome to 42.8 billion (£16.17 billion) and employed World Cup) to provide qualification to 306,000 around 96,000 people. tourism and leisure professionals, with an estimated investment of R$ 440 million. (£ 167 Tourism accounts for 3% of Brazil?s GDP million) and forecasts are that by 2020 will be responsible for 8% (according to the Tourism In 2010 50 big international attractions Ministry). performed in Brazil. Example: Black Eyed Peas; Beyoncé; Paul McCartney. In January Tourism sector employs 7.2 million in 2011 Amy Winehouse performed in five cities Brazil. For the World Cup in 2014 there will be in Brazil and in April Brazil will hosted U2. 870,000 professionals dealing directly with the public and visitors in general Pedro Novais, Minister for Tourism, predicts the sector?s turnover will increase by 16.5% in 2011. The Ministry of Tourism created the UK Trade & Investment Sector briefing: Tourism & Leisure opportunities in Brazil Find general information on the Brazil market ?Brazil?s 80 biggest tourism conditions on UKTI?s website. The Doing companies had a turnover of Business Guide for Brazil gives an overview of £16.17 billion in 2010? Brazil?s economy, business culture, potential opportunities and an introduction to other relevant issue. UK Trade & Investment Sector briefing: Tourism & Leisure opportunities in Brazil U$138 ? 300. Example: Paul McCartney Opportunities average ticket was of U$480. Opportunities for UK companies in Brazil are For the Live Events to survive in Brazil the growing at the same speed as the Brazilian sector will have to offer new options to its tourism sector. public: one of these options is to strongly invest in class C. Companies like Nestle and Below are some facts that illustrate this: Cielo (on credit cards) are investing in entertainment for class C. Average ticket ? th Brazil is the 7 destination in the World in U$12. number of international events, according to the Ranking of the International Congress If you have any questions on the opportunities and Convention Association (ICCA). above, contact the UKTI Brazil Tourism & Leisure contacts named in this report. Embratur, the Institute for Brazilian Tourism, Business opportunities aimed specifically at UK intends to advertise Brazil as a top destination companies are added daily to UKTI?s website. in other countries, as well as create These leads are sourced by our staff overseas programmes in Brazilian states to stimulate in British Embassies, High Commissions and tourism. Embratur received approximately Consulates, across all sectors and in over 100 R$ 144 million (£87 million) to implement markets. these policies. You can be alerted to Brazil/tourism and leisure Since Brazil was chosen to have the 2014 opportunities on a regular basis by registering World Cup and the Olympic Games in 2016, on the UKTI website. More on UKTI?s business the Ministry of Tourism started a Project to opportunities service develop 65 destinations and turn them into a model of high tourism quality before 2014. Some initiatives refer to vocational courses to World Cup staff, in areas such as tourism, languages, lodgings, security, health and IT. This aims to provide qualified workers of top destinations during the World Cup. Forecasts are that Brazil will receive 8 million visitors in 2014, 600,000 of which should arrive during the World Cup month, while it is estimated that 3 million domestic tourists will travel inside Brazil during this month. In the Infrastructure sector, the Brazilian government has approved projects that together will cost U$ 1.48 billion Main Attractions: Rio de Janeiro has several main attractions, such as Carnival, including the famous samba school - parades in the sambodromo and street parades; Rio de Janeiro International Film Festival; Book Bienal; Fashion Rio; Anima Mundi; and Rock in Rio in September 2011. Until 2010, Live Events were focused only on classes A and B. Average ticket price goes from UK Trade & Investment Sector briefing: Tourism & Leisure opportunities in Brazil Major events and activities UKTI contacts In Brazil: Simone Ricci Trade & Investment Manager 06 Salao do Turismo UKTI, Sao Paulo - Brazil Date: 13 to 17 July 2011 Tel: +55 11 3094 2746 Venue: Parque Anhembi ? Pavilhão Norte/Sul Email: Organiser: Ministry of Tourism Website: Jaqueline Araujo Equipotel Business Development Manager Date: 12 to 15 September 2011 UKTI, Sao Paulo - Brazil Venue: Pavilhão de Exposições do Parque Tel: +55 11 3094 2743 Anhembi Organiser: Grupo Equipotel Website: Vera Oliveira Feira das Americas Assistant Sector Manager Date: 19 to 21 October 2011 UKTI, Sao Paulo - Brazil Venue: Riocentro Exhibition & Convention Tel: +55 11 3094 1893 Center Email: Organiser: ABAV Website: Useful Contact: Find full details of all Brazil tourism and leisure events on the UKTI website. New Ministry of Tourism export events are added daily to the site and Minister ? Pedro Novais you can register to be alerted to them on a Esplanada dos Ministérios, Bloco "U" daily, weekly or monthly basis 2nd and 3rd floor 70065-900 - Brasília - DF UKTI?s Tradeshow Access Programme (TAP) provides grant support for eligible Small & Useful websites: Medium Sized Enterprises (SME's) to attend trade shows overseas. Find out more about The Brazilian Ministry of Tourism UKTI support for attendance at overseas events The Brazilian Association of Travel Agents UK Trade & Investment Sector briefing: Tourism & Leisure opportunities in Brazil ? Establishment of interest of such contacts in working with you Next steps - ? Arranging appointments How UKTI can help ? Organise seminars or other events for you to meet contacts and promote your British companies wishing to develop their company in the Brazilian market business in the Brazilian market are advised to ? This work is available via our Overseas undertake Market Introduction Service (OMIS) a as much market research and chargeable service which assists planning as possible in the UK. UKTI?s team in British-based companies wishing to Brazil, with its wide local knowledge and enter or expand their business in experience, can provide a range of services to overseas markets. British-based companies wishing to grow their ? To find out more about commissioning business in the Brazilian market. this work, or accessing other UKTI services and specialist advice, please This can include: visit the UKTI website to find contact ? Provision of market information details for your local UKTI office. ? Validated lists of agents/distributors ? Key market players or potential customers in the Brazilian market Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published 2011 by UK Trade & Investment. Crown Copyright © You may reuse this information (not including logos, images and case studies) free of charge in any format or medium, under the terms of the Open Government Licence. To view this licence, visit or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: This publication is also available from our website at or for more information please telephone +44 (0)20 7215 8000. UK Trade & Investment Sector briefing: Tourism & Leisure opportunities in Brazil
Posted: 28 July 2011, last updated 29 July 2011

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