The Canadian ICT industry maintains strengths across the sector. In 2010, it is estimated the ICT sector in Canada contributed over CAD$60B to the economy accounting for about 5% of GDP.
ICT Sector in Canada
Canada maintains strengths across the ICT spectrum, including in software development,
wireless communications, and digital media/games. In addition to opportunities to serve the
Canadian market, Canada maintains relationships with third markets, including as a
member of NAFTA.
The Canadian ICT industry maintains strengths across the sector. In 2010, it is estimated the ICT
sector in Canada contributed over CAD$60B to the economy accounting for about 5% of GDP.
Canada maintains many competitive advantages including an educated workforce, a sound and
stable economy, and a commitment to R&D investment. ICT industry activity is found across
Canada led by domestic and foreign companies operating and doing business in the market. The
ICT sector in Toronto is the third largest in North America after San Francisco and New York.
The Southern Ontario corridor, which includes the Toronto area, and spans from Ottawa to the
Kitchener-Waterloo region, is considered the main hub of the sector in Canada with public and
private sector organisations involved in operations across the ICT spectrum. Other significant
clusters of industry activity include in the Vancouver, British Columbia area, and the Montreal,
Examples of key segments of opportunity:
ξ Wireless Communications: Mobile phone penetration in Canada is around 75% and
growing, along with demand for products and services.
ξ Software and Computer Services: Opportunities to supply solutions in specific application
areas including financial services technologies and IT security.
ξ e-Health/Healthcare IT: The level of adoption in Canada is varies across the country, but
continues to grow. Opportunities to supply products and services exist for companies who
are able to navigate the fragmented market.
ξ Digital Media and Games: Canada is a leader in the digital media field and considered the
third largest game development market in the world after the US and Japan.
Latest export opportunities – ICT
Latest export opportunities – Canada
Getting into the market
Routes into the Canadian market for ICT products and services vary. Potential routes in market
ξ Establishing a local presence
ξ In-market representation such as through a value added reseller (VAR) or systems
ξ Public sector opportunities
ξ Partnerships/strategic alliances
ξ Direct to end-user
ξ Leveraging existing UK relationships with links into the Canadian market
In preparation for market entry, UK companies should consider:
ξ Highlighting an established track record
ξ Identifying and understanding existing competition in the market
ξ Identifying Unique Selling Points (USPs)
ξ Investigate and address any regulatory requirements
ξ Evaluating route to market options
ξ Able to provide a commitment and have capacity to serve the market
More about doing business in Canada
Market intelligence is critical when doing business overseas, and UKTI can provide bespoke
market research and support during overseas visits though our chargeable Overseas Market
Introduction Service (OMIS).
To commission research or for general advice about the market, get in touch with our specialists
in country - or contact your local international trade team.
Gilda Carbone, Trade Officer (ICT)
British Consulate-General Toronto
T: +1 416 593 1290 x 2224
Contact your local international trade team
UKTI runs a range of events for exporters, including seminars in the UK, trade missions to
overseas markets and support for attendance at overseas trade shows.
Latest events – ICT
Canadian Organisation for the Advancement of Computers in Health (COACH) E-Health
27-30 May 2012
Canadian Telecom Summit
4-6 June 2012
Microsoft Worldwide Partner Conference
8-12 July 2012
X-Summit (Cross-Media Summit)
Montreal International Games Summit
More about OMIS and other UKTI services for exporters