Chile has a sophisticated retail sector. The trend over recent years has been towards consolidation and local companies dominate the market
Retail Sector in Chile
Chile has a sophisticated retail sector. The trend over recent years has been towards
consolidation and local companies dominate the market.
The Chilean retail sector caters to all levels of society: having a small luxury goods market for
Chile’s upper class; a wealth of shopping malls and department stores catering for Chile’s
growing middle class; and traditional street markets appealing to the tighter budget of the lower
In the 11 months to November 2011, retail sales were up 8.7% on the same period in 2010. This
reflected an increase of 16.8% in February – resulting from the drop in sales in 2010 as a result
of a massive earthquake. Sales growth was slowing by the end of 2011 – highlighting concerns
on what the impact of international volatility could mean for Chile.
ξ Chile has signed a wealth of bilateral agreements, including an economic association
agreement with the European Union. The EAA has resulted in zero tariffs for most goods
and services imported from the UK.
ξ Chile’s free trade network provides access to almost 1.2 billion consumers world-wide and
has made Chile an attractive export platform.
ξ The supermarket industry in Chile is a sophisticated one. Over recent years the trend has
been towards consolidation. Together the top three players make up around 65% of the
ξ Chileans favour the “one-stop shop” concept. Department stores offer a wide range of
products including clothing, electronics, furnishing etc. and can be a good way to enter the
Chilean market. All the major department stores are locally owned and again the sector is
Latest export opportunities – Business & Consumer Services
Latest export opportunities - Chile
Getting into the market
The Chilean retail sector is consolidated offering advantages to suppliers, in particular the ability
to target a large market through few business partners.
Chilean supermarkets and department stores are also attractive clients for suppliers of expertise
and innovation – for example in the areas of consultancy, R&D or other business solutions – as
well as for more traditional suppliers of goods.
More about doing business in Chile
Market intelligence is critical when doing business overseas, and UKTI can provide bespoke
market research and support during overseas visits though our chargeable Overseas Market
Introduction Service (OMIS).
To commission research or for general advice about the market, get in touch with our specialists
in country - or contact your local international trade team.
Tom Warwick, Head of Trade & Investment, British Embassy Santiago
Tel: (0056 2) 370 4174
Claire Rason, Senior Commercial Officer, British Embassy Santiago
Tel: (0056 2) 370 4177
Contact your local international trade team
UKTI runs a range of events for exporters, including seminars in the UK, trade missions to
overseas markets and support for attendance at overseas trade shows.
Latest events – Business & Consumer Services
Latest events – Chile
More about OMIS and other UKTI services for exporters