Education and Training opportunities in China

An Expert's View about Printing and Media in China

Posted on: 20 Sep 2010

China’s rapid economic growth, development, and emergence on the global stage, has resulted in increased demand for education and training, and potential huge education market

Sector briefing Education and Training Opportunities in China Why China? China?s rapid economic growth, development, and emergence on the global stage, has resulted in increased demand for education and training ? in English, other foreign languages, business and management, vocational education, corporate training, and a host of other areas. The Chinese government is investing heavily in education and employability, and there is a potentially huge education market in China. Find general information on Chinese market conditions on UKTI's website. The Doing Business Guide for China gives an overview of China?s economy, business culture, potential opportunities and an introduction to other relevant issues. UK Trade & Investment Sector briefing: Education and Training opportunities in China Opportunities ? Student recruitment - for short or long-term study in UK educational institutions, ? Collaboration with Chinese including summer school programmes, A- institutions, eg. on delivery of joint courses, levels, undergraduate / postgraduate studies curriculum development, teacher/student exchange. With increasing levels of disposable income, more and more Chinese students are opting to Some UK universities have established study overseas. UK education enjoys a global campuses in China, such as the University of reputation for excellence, and student Nottingham?s campus in Ningbo, the Xi'an recruitment from China is a particular success Jiaotong-Liverpool University campus in story. However, competition in the Suzhou, and the Shanghai British College - a international education market is aggressive, collaboration between the University of with colleges and universities from all over the Shanghai for Science and Technology and a world offering degrees, diplomas, and other consortium of nine UK schools. Many other UK courses. UK institutions need to think universities and colleges have links with strategically about what they offer students on Chinese institutions, whereby students employability and through their alumni complete the final part of their course in the networks. Given the huge competition Chinese UK, or delivery of part of the course takes graduates face in the labour market, this has place in China. In 2004, China signed an become a critical factor in attracting Chinese agreement with the UK on the ?Mutual students. Recognition of Academic Degrees in Higher Education?. Currently only some higher ? Vocational / professional training education institutions, as opposed to further education institutions, are recognised. The rapid development of China?s economy has greatly increased the demand for skilled Joint running of schools by Chinese and foreign workers, yet the supply of vocational and parties is tightly regulated in China, and professional training is far from matching establishing new joint schools/campuses will be demand. Despite China?s 20,000+ vocational difficult and time-consuming. However, many training schools, there is enormous pressure on Chinese institutions are keen to form schools. Public and private provision needs to comprehensive partnerships with UK expand, to support the growth of the new institutions, not just for delivery of teaching knowledge-based industries and sustain the programmes, but including joint research competitiveness of traditional manufacturing. projects, teacher training, two-way student There are opportunities for UK institutions to exchange, English language training etc. form partnerships with local vocational and professional training institutes in many International collaborations on programmes different areas, for example engineering, taught in China need approval from the finance, healthcare, automotive, construction, Chinese Ministry of Education. Securing oil and gas, yacht manufacturing, business, approval largely depends on the commitment and hospitality/tourism. of the Chinese partner, and their ability to push the process forward. Developing partnerships Apart from unmet demand, there are also requires a long-term commitment to the issues of quality and relevance of the training market. offered in schools. Curricula can be outdated, and instructors lacking adequate industry Since many higher and further education experience. The World Bank are currently institutions in China?s main commercial centres funding large projects around reform of (such as Beijing, Shanghai, and Guangzhou) vocational and technical education in already have international links, UK institutions Guangdong and Shenyang provinces. should also consider opportunities in China?s emerging regional (2nd-tier) cities. UK Trade & Investment Sector briefing: Education and Training opportunities in China ? Corporate / executive training non-Chinese students. Schools need to secure approval for land use, but China generally has Training is a relatively newly-established a positive attitude towards international industry in China. However, as with student schools, as they help improve the investment recruitment, the market is fairly saturated with environment. firms offering courses in soft-skills, leadership and management training, marketing, and ? Educational equipment industry-specific courses. Over 100,000 training companies are registered in China. Public schools in China are mostly supplied Rivalry is fierce and it can be difficult to from domestic providers. Schools have to differentiate one supplier from another. British submit their purchasing requirements to the companies will need to take a very targeted provincial educational equipment centre, and approach, using clever marketing to advertise purchases above a certain threshold are made and promote their competitive advantages. through the government?s procurement procedure. Very few educational equipment Foreign training providers should be approved tenders are open for international bidding. by the local Education Bureau or Human Private/self-financing schools have more Resources and Social Security Bureau, but in freedom to purchase their own equipment, but practice they can normally be registered as there are only a relatively small number of consultancy companies (ie. commercial such schools. Universities also have freedom to entities). They can deliver services/training purchase equipment from overseas. As UK directly to companies, without a local partner. providers are typically higher cost than locally- Training providers should be aware of the produced equipment, some Chinese institutions difficulty for Chinese customers to pay in do not see the value of investing in higher- foreign currency, for which they need approval quality equipment. However, there may be ad from the government. Many companies choose hoc opportunities, eg. to supply equipment for to have in-market representation. new education parks and vocational training bases established by local governments. There are also opportunities in executive education, for example via short courses or ? Educational publishing online training/distance learning, and in training of government officials. Local The provincial publishing groups are the main governments often send officials for short players in educational publishing, and the main courses overseas, with top-end providers likely route for entering the market. Distribution to to be considered. schools is also centralised in the provincial publishing group's own distribution group. The Some training providers have found it London Book Fair is attended by a number of beneficial to apply for the ?Certificate of for Chinese educational publishers, and provides International Exchange of Personnel for opportunities to meet potential business Overseas Organisations?, issued by the State partners, for example for producing English Administration for Foreign Experts Affairs language-learning materials for schools in (SAFEA). This ?mark of approval? from the China, or for international copyright trading. Chinese government can facilitate with branding and promotion. ? English language training If you have any questions on the opportunities above, contact the UKTI contacts named in this With China doing increasing amounts of report. Business opportunities aimed business with Western countries, expenditure specifically at UK companies are added daily to on this type of training has increased. Some UKTI?s website. These leads are sourced by our large international players, such as ?English staff overseas in British Embassies, High First? and ?Wall Street English?, already operate Commissions and Consulates, across all sectors in China, and the market is very competitive. and in over 100 markets. ? International schools You can be alerted to business opportunities on a regular basis by registering on the UKTI Being outside of the Chinese education system, website. Find out more on UKTI?s business international schools are only allowed to accept opportunities service on the UKTI website UK Trade & Investment Sector briefing: Education and Training opportunities in China Major events and activities UKTI contacts BES Asia (British Educational Suppliers Chris Butland Association) Vice-Consul (Trade & Investment) www.bes-asia.com British Consulate-General Guangzhou Contact: Linda Lally Tel: (0086 20) 8314 3099 Email: Linda.Lally@ukti.gsi.gov.uk Email: chris.butland@fco.gov.uk Time: 11-12 October 2010 www.ukti.gov.uk Location: Kuala Lumpur Cathy Li ChinaDidac (education equipment) Trade & Investment Officer www.chinadidac.org British Embassy Beijing Time: 18-20 October 2010 Tel: (0086 10) 5192 4473 Location: Langfang, Hebei province Email: cathy.li@fco.gov.uk www.ukti.gov.uk Conference for the International Exchange of Professionals (CIEP) Esther Zhao www.ciep-sz.org.cn Senior Trade & Investment Officer Time: 29-30 October 2010 British Consulate-General Chongqing / UKTI Location: Shenzhen Trade Office Chengdu Tel: (0086 23) 6369 1565 / (0086 28) 8665 3721 Email: esther.zhao@fconet.fco.gov.uk Find full details of all events in this www.ukti.gov.uk country and sector on the UKTI website. New export events are added daily to the site Paul Wills and you can register to be alerted to them on a Consul (Trade & Investment) daily, weekly or monthly basis. British Consulate-General Shanghai Tel: (0086 21) 3279 2020 UKTI?s Tradeshow Access Programme (TAP) Email: paul.wills@fco.gov.uk provides grant support for eligible Small & www.ukti.gov.uk Medium Sized Enterprises (SME's) to attend trade shows overseas. Find out more about UKTI support for attendance at overseas events UK Trade & Investment Sector briefing: Education and Training opportunities in China Next steps - How UKTI can help ? Arranging appointments British companies wishing to develop their ? Organise seminars or other events for business in the China market are advised to you to meet contacts and promote your undertake as much market research and company in the Chinese market planning as possible in the UK. UKTI?s teams in China and the China-Britain Business Council This work is available via our Overseas Market (CBBC) have wide local knowledge and Introduction Service (OMIS) a chargeable experience, and can provide a range of service which assists British-based companies services to British-based companies wishing to wishing to enter or expand their business in grow their business in global markets. overseas markets. This can include: To find out more about commissioning this ? Provision of market information work, or accessing other UKTI services and ? Validated lists of agents/distributors specialist advice, please visit the UKTI website ? Key market players or potential to find contact details for your local UKTI customers in the Chinese market office. ? Establishment of interest of such contacts in working with you Whereas every effort has been made to ensure that the information given in this document is accurate, neither UK Trade & Investment nor its parent Departments (the Department for Business, Innovation & Skills, and the Foreign & Commonwealth Office), accept liability for any errors, omissions or misleading statements, and no warranty is given or responsibility accepted as to the standing of any individual, firm, company or other organisation mentioned. Published August 2010 by UK Trade & Investment. Crown Copyright © UK Trade & Investment Sector briefing: Education and Training opportunities in China
Posted: 20 September 2010

See more from Printing and Media in China

Expert Views    
Education and Training opportunities in China   By UK Trade & Investment
China Stationery & School Supplies   By Global Sources
Export Skills For U.S. Associations   By Asia Marketing & Management (AMM)
Printing Industry Research   By Beijing Zeefer Consulting Ltd.
Record Medium Reproduction Industry   By Beijing Zeefer Consulting Ltd.
Presenting the contributor