Sports Facilities and Venues Sector

An Expert's View about Sports in France

Posted on: 29 Aug 2012

With France achieving success in world events (athletics, swimming, judo and tennis) in recent years, interest in sport has increased.

Sports Facilities and Venues Sector in France With France achieving success in world events (athletics, swimming, judo and tennis) in recent years, interest in sport has increased. The French sports sector offers a wide range of opportunities for UK companies especially in outdoor activities and sportswear. Market overview In 2009, 65% of +15 year-olds practiced a sport at least once a week. Over 24 French federations have membership in excess of 100 000. In 2010, 21% of the French population owned at least 4 types of sports equipment (bikes, skis, tennis rackets, etc...). In 2009, household expenditure was €16,5billion on sports, accounting for 47% of the amount spent nationwide (State, local authorities, private businesses etc...). Household consumption of sports items and equipment increased 3.5% by volume in 2011 compared to 2010. This was due to a rise in the number of sports clubs, fitness centres and gyms. Also, an increasing importance on physical appearance has helped boost interest in sports and sales of equipment in France. The sports manufacturing sector is dominated by 4 sectors: mountain sports (mainly skiing), clothing and shoes, home swimming pools and hunting/fishing equipment. Key opportunities ξ Outdoor sports and activities are becoming more and more popular as they are easier to practice. ξ Sportswear continues to be a high-growth sector. Many people wear sportswear as everyday clothes due to current fashion trends. ξ “Discount” ranges of branded products have become more popular due to the decrease in purchasing power. However price is not the most important aspect. Consumers are also sensitive to quality, performance, comfort and design. ξ In 2007, the French government defined the following areas in which sports manufacturing could be improved: ξ Environmentally friendly products ξ Wide product ranges which are good value for money and well-designed. ξ Improved online presence – e-commerce. Latest export opportunities – Global Sports Projects Latest export opportunities - France Getting into the market ξ It is essential to build relationships with French contacts, patience is key. It can take up to 4 years to achieve results. ξ Being part of a network of stores or supplying equipment and items to large sports multiples will help reputation. ξ It is essential to have French documentation, to conduct initial calls/meetings in French. More about doing business in France Contacts Market intelligence is critical when doing business overseas, and UKTI can provide bespoke market research and support during overseas visits though our chargeable Overseas Market Introduction Service (OMIS). To commission research or for general advice about the market, get in touch with our specialists in country - or contact your local international trade team. Justine Barker, British Embassy Paris. Tel: +33 (0)1 44 51 33 93 or email: Contact your local international trade team UKTI Events UKTI runs a range of events for exporters, including seminars in the UK, trade missions to overseas markets and support for attendance at overseas trade shows. Latest events – sector Major Events ξ Green Expo ξ Date : 28-30 November 2012, Paris ξ ξ ξ Mondial Body Fitness Form Expo ξ Date: 22-24 Mars 2013, Paris ξ ξ ξ Piscine 2012 ξ Date: Lyon 13-16 November 2012 ξ ξ ξ Sports Achats ETE (Summer) ξ Date: Lyon 10-11 September 2012 ξ ξ ξ Sports Achats HIVER (Winter) ξ Date: Lyon 18-20 March 2013 ξ ξ ξ Salon des Maires et des Collectivités Locales ξ Date: 20-22 November 2012, Paris ξ Public sector sports. ξ Useful links More about OMIS and other UKTI services for exporters
Posted: 29 August 2012