The perfume and cosmetics sector is the 4th largest sector in France and has flourished since 2000. In 2011, the sector had a positive trade balance of €7.4billion
Cosmetics, Perfume and Beauty Products sector in France
The perfume and cosmetics sector is the 4th largest sector in France and has flourished since
2000. In 2011, the sector had a positive trade balance of €7.4billion.
In 2011 household consumption of perfume, cosmetics and toiletries rose by 2% in volume up
from 1.3% in 2010. As purchasing power has decreased, sales of private label products have
risen across the board, accounting for 41% of household consumption in 2011. In the perfume
and cosmetics sector, they are seen as a true alternative to national brands. Some of today’s
growing segments of the market include organic, ethical and male grooming products.
Although, the French market is dominated by large French groups such as L’Oréal, 80% of
companies in the market are SMEs.
Sector market share:
ξ Large supermarket chains: 28%
ξ Pharmacies: 15%
ξ Chemists: 6%
ξ Certain trends should be kept an eye on as, although niche markets at the moment, they
have the potential to provide high returns if products are innovative and correctly priced:
ξ Organic products – estimated at €350million with annual growth of 25% since
ξ Male grooming products – due to growing interest from men in simple and easy-to-
ξ Products sold through pharmacies or chemists – due to increasing product ranges.
ξ Private label products are on the rise: major supermarket chains such as Carrefour are
currently extending their existing private label ranges.
Latest export opportunities in the Clothing, Footwear and Fashion sector
Latest export opportunities in France
Getting into the market
The perfumes, cosmetics and toiletries sector is highly monitored and regulated on a European
and national level. Companies need to be aware of:
ξ Testing and anti-poison centre procedures and law (which apply to all types of products).
ξ Labelling laws: All literature on products, instructions and ingredients need to be written
ξ It is essential to have French documentation, to conduct initial calls/meetings in French.
ξ Having a French presence or local partner or partners to facilitate answering tenders.
More about doing business in France
Market intelligence is critical when doing business overseas, and UKTI can provide bespoke
market research and support during overseas visits though our chargeable Overseas Market
Introduction Service (OMIS).
To commission research or for general advice about the market, get in touch with our specialists
in country - or contact your local international trade team.
Justine Barker, British Embassy Paris. Tel: +33 (0)1 44 51 33 93 or email:
MRT Paris Enquiries, British Embassy Paris. Email: MRT.firstname.lastname@example.org.
Contact your local international trade team
UKTI runs a range of events for exporters, including seminars in the UK, trade missions to
overseas markets and support for attendance at overseas trade shows.
Latest events in the Clothing, Footwear and Fashion sector
MONDIAL COIFFURE BEAUTE (MCB)
When: 23 – 24 September 2012
Profile: International Exhibition for Hairdressing and Beauty (OMC HairWorld)
More about OMIS and other UKTI services for exporters