The agreement is expected to increase communication and ease trade problems between the two countries. It should be positive for US wine and spirit sales to France.
THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY
USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT
GAIN Report Number: FR9080
New Wine Agreement Signed Between French and US
Policy and Program Announcements
Daryl A. Brehm
Laurent J. Journo
A Memorandum of Understanding (MOU) with respect to trade in alcoholic beverages between the
French Ministry for the Economy, Finance, and Industry and the Alcohol and Tobacco Tax and Trade
Bureau (TTB) of the United States Department of Treasury was signed in Paris in September. The
agreement is expected to increase communication and ease trade problems between the two countries.
It should be positive for US wine and spirit sales to France.
On September 1, 2011, a Memorandum of Understanding (MOU) with respect to trade in alcohol
beverages between the General Directorate for Competition Policy, Consumer Affairs, and Fraud
Control (DGCCRF) of the French Ministry for the Economy, Finance, and Industry and the Alcohol and
Tobacco Tax and Trade Bureau (TTB) of the United States Department of Treasury was signed in Paris.
This MOU is a statement of intent to consult, cooperate, and exchange information between the
DGCCRF and TTB.
The DGCCRF and TTB intend to notify each other in a timely manner of changes to their laws
and regulations regarding trade in alcohol beverages.
When problems occur concerning the quality, safety, or labeling of alcoholic beverages, the
DGCCRF and TTB intend to undertake to resolve them by an information exchange and
cooperative consultation. They intend to obtain the assistance of any other relevant agency as
The DGCCRF and TTB intend to exchange information concerning the methods of analysis of
alcoholic beverages used by the laboratories supporting regulatory enforcement efforts.
The necessity of having this agreement between the United States and France results in part from a case
of “counterfeit” Pinot Noir, when several French merchants were selling large quantity of mislabeled
wine to the United States.
For the last two years, FAS Paris has deepened its contacts with the DGCCRF and has informed the
TTB of the latest events. FAS Paris also recommended to the TTB to open an official channel between
the two administrations. While France exports a much larger volume of alcoholic beverages to the
United States than vice-versa, this agreement should help reduce problems, such as on labeling, and will
likely allow an increase of US wine sales to France.
From right to left, Jean-Louis Gerard, Deputy Director DGCCRF; Abdul Mabud, Director Scientific Division, TTB; Theresa
McCarthy, Deputy Assistant Administrator, TTB; Laurent J.Journo, Marketing Specialist, FAS; Nathalie Homobono,
Director DGCCRF; William H. Foster, Assistant Administrator, TTB; Alain Chatelet, Wine & Spirits Director, DGCCRF;
Joel Tozzi, Assistant to the Deputy Director, DGCCRF; Stephen Robey, specialist, TTB.