Automotive sector in Germany
Germany is Europe?s largest automotive market ranking number 4 worldwide. With eight
major OEMs and about 1,300 suppliers there are many opportunities for British
The German automotive industry has been steadily growing in the last decades, sales decreased
in the economic crisis in 2009 but emerged quickly (thanks to the scrappage scheme and short-
time allowance) in 2010 and achieved the best results ever in 2011.
German vehicle manufacturers produced 14.1 million vehicles worldwide (of which 6.3 mill.
domestically) in 2011.
The OEM market is dominated by both the premium segment, where Germany is world leader
(BMW, Audi, Mercedes, Porsche) with high-tech innovations for powerful vehicles and by
Volkswagen, which is Europe?s largest volume manufacturer. VW is aiming to become number
one worldwide in 2018.
Of the 6.3 million vehicles produced in Germany, 77% were exported. OEMs increasingly build
up production sites in emerging markets and in North America.
General trends are common platforms and parts, downsizing of premium car engines (but
increasing performance), widening the range of models, reducing the number of suppliers etc.
Opportunities for British companies exist in:
? Innovative, high developed parts, components and systems
? Products/technologies covering improvements in fuel savings, downsizing, better
efficiency, developments for alternative drives
? Offers for niche products, small series, models in small numbers, prototypes (not for
average mass products)
? New fields like car-sharing, connected vehicles etc.
? Motorsport and high performance cars
? Classic cars parts/restoration (large stable market in Germany)
? In addition the classic way of selling products/technologies it is a very good idea to look
or partners, co-operations, joint ventures
Latest export opportunities ? Automotive
Latest export opportunities ? Germany
Getting into the market
German companies are looking for reliable partners and long-term relationship that offer
excellent quality and meet deadlines.
UKTI can assist in obtaining the right direct contact at potential customers or partners. But often
it is better using a local agent/representative who speaks the language and knows the business
culture. UKTI can provide these contacts as well.
In order to get a first impression of the market, visiting or exhibiting at one of the international
trade shows in Germany is recommended.
More about doing business in Germany
Market intelligence is critical when doing business overseas, and UKTI can provide bespoke
market research and support during overseas visits though our chargeable Overseas Market
Introduction Service (OMIS).
To commission research or for general advice about the market, get in touch with our specialists
in country - or contact your local international trade team.
? Astrid Ritter-Heinrich, Senior Trade Advisor, British Consulate-General Munich. Tel:
+49 (0)89 21109 133 or email: firstname.lastname@example.org
Contact your local international trade team
Automotive Engine Expo 2010
Parallel with Testing Expo, Vehicle Dynamic, Components, Interiors
12 ? 14 June 2012, in Stuttgart, yearly
11 - 16 Sept. 2012, Frankfurt, every two years
IAA Commercial Vehicles
20 ? 27 Sept. 2012, Hanover, every two years
Professional MotorSport World Expo
13 ? 15 Nov. 2012, Cologne, every year
15 - 21 April 2013, Munich, every three years
UKTI runs a range of events for exporters, including seminars in the UK, trade missions to
overseas markets and support for attendance at overseas trade shows.
Latest events ? Automotive
More about OMIS and other UKTI services for exporters