Automotive sector

An Expert's View about Automobile in Germany

Posted on: 25 Apr 2012

Germany is Europe’s largest automotive market ranking number 4 worldwide

Automotive sector in Germany Germany is Europe?s largest automotive market ranking number 4 worldwide. With eight major OEMs and about 1,300 suppliers there are many opportunities for British companies. Market overview The German automotive industry has been steadily growing in the last decades, sales decreased in the economic crisis in 2009 but emerged quickly (thanks to the scrappage scheme and short- time allowance) in 2010 and achieved the best results ever in 2011. German vehicle manufacturers produced 14.1 million vehicles worldwide (of which 6.3 mill. domestically) in 2011. The OEM market is dominated by both the premium segment, where Germany is world leader (BMW, Audi, Mercedes, Porsche) with high-tech innovations for powerful vehicles and by Volkswagen, which is Europe?s largest volume manufacturer. VW is aiming to become number one worldwide in 2018. Of the 6.3 million vehicles produced in Germany, 77% were exported. OEMs increasingly build up production sites in emerging markets and in North America. General trends are common platforms and parts, downsizing of premium car engines (but increasing performance), widening the range of models, reducing the number of suppliers etc. Key opportunities Opportunities for British companies exist in: ? Innovative, high developed parts, components and systems ? Products/technologies covering improvements in fuel savings, downsizing, better efficiency, developments for alternative drives ? Offers for niche products, small series, models in small numbers, prototypes (not for average mass products) ? New fields like car-sharing, connected vehicles etc. ? Motorsport and high performance cars ? Classic cars parts/restoration (large stable market in Germany) ? In addition the classic way of selling products/technologies it is a very good idea to look or partners, co-operations, joint ventures Latest export opportunities ? Automotive Latest export opportunities ? Germany Getting into the market German companies are looking for reliable partners and long-term relationship that offer excellent quality and meet deadlines. UKTI can assist in obtaining the right direct contact at potential customers or partners. But often it is better using a local agent/representative who speaks the language and knows the business culture. UKTI can provide these contacts as well. In order to get a first impression of the market, visiting or exhibiting at one of the international trade shows in Germany is recommended. More about doing business in Germany Contacts Market intelligence is critical when doing business overseas, and UKTI can provide bespoke market research and support during overseas visits though our chargeable Overseas Market Introduction Service (OMIS). To commission research or for general advice about the market, get in touch with our specialists in country - or contact your local international trade team. ? Astrid Ritter-Heinrich, Senior Trade Advisor, British Consulate-General Munich. Tel: +49 (0)89 21109 133 or email: Contact your local international trade team Events Automotive Engine Expo 2010 Parallel with Testing Expo, Vehicle Dynamic, Components, Interiors 12 ? 14 June 2012, in Stuttgart, yearly Website: Contact: Automechanika 11 - 16 Sept. 2012, Frankfurt, every two years Website: IAA Commercial Vehicles 20 ? 27 Sept. 2012, Hanover, every two years Professional MotorSport World Expo 13 ? 15 Nov. 2012, Cologne, every year BAUMA 15 - 21 April 2013, Munich, every three years UKTI runs a range of events for exporters, including seminars in the UK, trade missions to overseas markets and support for attendance at overseas trade shows. Latest events ? Automotive Useful links More about OMIS and other UKTI services for exporters
Posted: 25 April 2012

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